Impact of social media on children’s mental health a ‘real tragedy for our time’, says new private schools chief

Performing is in Shaun Fenton’s blood. He may be the new leader of Britain’s top private schools, but he is also the son of 1970s rock star Alvin Stardust, his mother was a dancer and his brother is an award-winning DJ and record producer.

“The advantage my dad always had was that people had chosen to turn up by buying a ticket. The disadvantage for teachers is the students haven’t any choice. That’s why teaching is a performance art,” he explained, sitting in his study in Reigate grammar school where he is head teacher.

“You have a different audience seven times a day that you have to enthral, inspire, engage and help to learn as well as enjoy your lesson.”

It is a vocation that has taken him from PPE at Oxford University (the first in his family to stay on at school beyond 15) to a career in a state comprehensive (the Ridings was then seen as the toughest in Britain), state grammar, state academy and now chairman of the Headmasters’ and Headmistress’ Conference (HMC), overseeing schools from Eton and Harrow to Manchester and Reigate.

No previous chairman has had such a breadth of school experience to draw on to articulate a vision for HMC. In an interview to open his year in charge, he outlined that vision: it will focus on tackling the rise in child mental ill health, helping children cope with social media and ensuring HMC schools play a key part in helping disadvantaged pupils.

Social media, he believes, is contributing to a mental health crisis among children that is “a real tragedy for our time”. He said emerging evidence pointed to the constant pressure to be online and incessant stream of negative information damaging children’s mental health.

“The tragedies in the world, the problems in conflict areas, the disease, issues causing mass migration are in the consciousness of young people more than ever before,” he said.

This article was written by Charles Hymas. You can read the full article when you follow this link- https://www.telegraph.co.uk/news/2018/08/12/impact-social-media-childrens-mental-health-real-tragedy-time/

What is Attraction Marketing and How Can it Set Your Business Apart?

Attraction marketing is the culmination of your marketing efforts to draw customers to you and your brand. As with any marketing strategy, attraction marketing focuses on setting your brand apart from your competitors by making your company attractive to potential buyers. This is accomplished through developing your brand marketing strategy by evaluating your marketing goals, evaluating how your are performing, and adjusting your plan using metrics.

Attraction Marketing Strategy and Story

Attraction marketing is all about making your brand more attractive to your buyer personas as well as attracting them to you through inbound marketing. The two work hand-in-hand and should be a pillar of your marketing efforts, and it all begins with your attraction marketing strategy or strategies as the case may be — there is no one “right” way to market your brand but there are many tried and true ways to do it.

Strategy alone, however, doesn’t necessarily flow through to your customers but your story does and storybranding is how to give your brand an enduring and lasting impression on your clients. Be careful though, as storybranding and storytelling are two different animals.

Get Found and Be Seen

Your brand story sets up the foundation for who you are and what you do and, if done right, will be the thing that your buyers admire as they meander through your sales funnel. Of course, all of that magnificent storybranding will be for naught without a quality website and some killer SEO which is exactly why you need to shore up your website: to be seen.

We’re talking, of course, about your internet presence and how it affects your attraction marketing campaigns. The gateway to your brand story and to your attraction marketing as a whole goes through your website which may very well be your most valuable sales asset. Most importantly, it puts you on a level playing field with your competition through the necessary exposure of the internet.

Getting folks to that site comes down to search engine optimization which spans both organic and pay per click by optimizing your website for greater results. While SEO is an intrinsic tool to have, the quality of the content you provide on your site is what keeps buyers there and hooks them in to your sales process.

Want to learn more about how to create quality content? Read this article on how to create content for each sale funnel stage.

Thought Leadership

Possibly one of the most useful parts of attraction marketing for your business is that you become the thought leader in your industry. Buyers as well as industry leaders will turn to your brand to help solve their problems as you make them more aware of the issues they face.

Thought leadership though is more than simply having quality content and making that content relevant to your target audience. It deals with the entire suite of broadcasting your brand, who you are, and what you know about your industry and the solutions you have available across many different avenues. Social media, trade shows, marketing metrics, and lead nurturing all make up vital pieces of your thought leadership toolset.

More than that, the importance of thought leadership for your brand is to continue to set yourself up on a higher plane than the rest of your competition by delivering what you already know and conveying it in a way that attracts people to you.

Lead Nurturing Throughout the Buyer’s Journey

Once you’ve got a lead whether from a trade show, through your inbound marketing, or through social media, it’s time to nurture them through your sales process and guide them through their own buyer journey.

While there are many ways to nurture leads, keying in on how your specific buyer responds to different stimuli is necessary for landing sales. Tactics including drip emails, lead nurturing campaigns, and remarketing are all tools that should be part of your lead nurturing tool box. Additionally, towards the end of your buyer’s journey, your sales and marketing staffs should be on the same page for sales-ready leads.

Finally, you’ll need a way to evaluate your marketing efforts. Inbound marketing software, analytics, and metrics can certainly help, but having a strong OODA loop within your organization will aid in making decisions. Remember, it all starts with data.

The Nitty Gritty: Why Attraction Marketing?

The question you’re undoubtedly asking is why attraction marketing is useful to your business which is a very valid one. Think of attraction marketing as the magnet that draws customers to your brand at large. The deeper aspects of attraction marketing such as your content, thought leadership, and brand story make your brand something that sticks with them.

Dan Gartlan
Dan Gartlan helps companies of all kinds drive their business initiatives and achieve their goals with strategic marketing programs that deliver results. As President of Stevens & Tate Marketing, he has over 20 years experience across various industries, and continues to share his expertise to build brands nationwide.

28 Actionable Affiliate Marketing Tips & Strategies, 2018

by Anna Dizon, May 28, 2018

Affiliate marketing refers to the process by which marketers promote a product or company and receive a commission on each sale generated by their marketing. A Mediakix article recently reported that, as of 2016, 81 percent of brands and 84 percent of publishers use affiliate marketing programs. Marketers looking for opportunities in affiliate marketing need to constantly improve their strategies in order to be successful, so we asked experts to share their most successful affiliate marketing approaches.

Here are 28 affiliate marketing tips from the pros to get you started.

1. Learn to Outrank the Competition

Mícheál Brennan, Content Marketing Manager, Design Wizard

Most affiliate marketers concentrate their efforts heavily on SEO to gain traffic for their site so, if you want to become a successful affiliate marketer, you’ll need to become an SEO shark. Affiliate marketing is becoming more popular, so if you want to get one of those coveted top three spots, you’ll need to learn how to outrank your competition. Personally, I favor white hat SEO over black hat as I believe it’s more sustainable plus, as an affiliate marketer, if you create content that is hugely resourceful, it’s going to keep visitors on your site longer. They are going to be more likely to click on your affiliate links resulting in revenue for you. I also believe that you should concentrate heavily on building a list because, if your site does eventually get penalized, you can still generate revenue by sending offers out to your list.

2. Do (Lazy) Research

Danielle Edwards, Project Manager, Artonic

Always be on the lookout for eye-catching affiliate ads as you browse the web. Keep a document or Pinterest board of great ads that you can reference. This helps you in many ways — you’ll stay current on design trends, you’ll see what competitors are creating and you’ll be inspired. Plus, when the time comes to create an amazing ad, you’ll be ready.

You can read the full article when you follow this link- https://fitsmallbusiness.com/affiliate-marketing-tips-strategies/

5 Content Marketing Ideas for August 2018

There is something magical about content. Articles, video, and interactive web pages can engage potential customers and build trust and a sense of reciprocity.

Content marketing is the act of creating, publishing, and distributing content with the aim of attracting, engaging, and retaining customers for your business. It works because content gives site visitors something of value for free. Shoppers are grateful, and they may trust your business more or be more likely to shop with your business in the future because of the content.

To achieve these ends in August 2018, you might create content around independent music and film, the PGA Championship, emotional stories, summertime experiences, or even back-to-school shopping.

1. International Film & Music Festival: August 29

The 5th Annual Long Beach Indie International Film and Music Festival begins August 29 and runs into September. The event draws a few thousand attendees to the Cinemark at the Pike theaters in Long Beach, California, and has shown more than 600 independent films since its inception.

The 5th Annual Long Beach Indie could help connect your business and your content to the independent film and music industry. That might make for some interesting content.

The 5th Annual Long Beach Indie could help connect your business and your content to the independent film and music industry. That might make for some interesting content.

The event also includes the LBI International Entertainment and Music Industry Conference, drawing music and entertainment industry leaders and scholars.

For content marketing, your business has a few options.

  • Write articles about the films or the conference, especially as you find connections to the industry your business serves. Online music stores could have an obvious connection since one of the categories is Art & Music documentaries.
  • Write articles or make videos about independent film or music generally. It may be the case that there is already an independent film or musical composition that has a connection to your store’s industry segment.
  • Cover the event. Put on a journalist’s hat, attend the Long Beach Indie, and report on it. This will work well for online businesses with customers that have an interest in independent films and music.

2. PGA Championship: August 6

The PGA Championship, the annual golf tournament conducted by the Professional Golfers’ Association of America, is celebrating its 100th anniversary August 6 – 12, 2018, at the Bellerive Country Club in St. Louis, Missouri.

Golf is a popular pass time and an opportunity to create content.

Golf is a popular pass time and an opportunity to create content.

If there is a connection between the niche your business serves and golf, you should have plenty to write about in August. Here are five possible article or video titles.

  • “The History of the Bellerive Country Club”
  • “10 Tips for Watching the PGA Championship”
  • “The 5 Greatest PGA Champions of All Time”
  • “How to Hit at Hole in One at the PGA Championship”
  • “11 Ways the Golf Industry Affects You”

3. August Storytelling

Content marketing can take the form of storytelling. This can be a historical story, a story about a person, a story meant to evoke an emotional response, or even a story about a business.

A recent favorite of mine is this five-minute story about a family-owned tire retailer, Commercial Tire. The company is celebrating its 50th anniversary in 2018. It released a video on what is important to the company.

 

The same company also tells customers’ stories. In August 2017, it released a profile of Milly Whitted. The story is worth the four minutes it takes to watch because it is a good example of a customer story that is also a testimonial.

 

For August, try telling your own stories. These can be similar to the Commercial Tire examples shown above.

4. August Images on Instagram

In North America, some of the hottest days of the year will fall in August. August is also one of the most popular months for vacations and outdoor activities. So why not use the month to heat up your company’s Instagram presence with summer-inspired images.

Let’s take a look at a few examples. Chubbies, which sells “radical shorts for your weekend,” has been combining summer images and humor on its Instagram feed.

If Chubbies can do summer on Instagram, so can your business.

If Chubbies can do summer on Instagram, so can your business.

Divinity Bracelets seemingly includes sun, sand, or summer in every one of its Instagram images.

The water and sun remind Instagram followers of August vacations.

The water and sun remind Instagram followers of August vacations.

Lilly Pulitzer, which has more than 840,000 Instagram followers, always seems to have a summer state of mind.

Retailer Lilly Pulitzer's apparel can focus on summer experiences. But just about any business can create some summertime photos.

Retailer Lilly Pulitzer’s apparel can focus on summer experiences. But just about any business can create some summertime photos.

5. Back-to-school Listicles

In the United States, moms and dads spend more than $80 billion on back-to-school shopping, according to the National Retail Federation. What’s more, about 33 percent of parents surveyed will do at least some of their back-to-school shopping online. Likely an even greater percentage will research everything from shoes to pencil sharpeners online before making a buying decision.

Content around back-to-school may attract shoppers who are researching online before making back-to-school purchases. <em>Image: Aaron Burden.</em>

Content around back-to-school may attract shoppers who are researching online before making back-to-school purchases. Image: Aaron Burden.

In August, consider creating back-to-school-related list articles — listicles — aimed at providing your audience of potential customers with useful tips.

Here are a few example article titles, to inspire.

  • “11 Credit Cards That Offer a Discount on Back-to-school Buys”
  • “8 Back-to-school Trends to Boost School Performance”
  • “9 Back-to-school Items Your STEM Student Must Have”
  • “5 Ways Shopping Online for Back-to-school Items Saves Money”
  • “Back-to-school: 17 Tips for the Best Dressed Students”
Armando Roggio

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5 Powerful Copywriting Tactics That Will Make Your Content Go Viral

Again copywriting…

Tips, tricks, tactics, whatever…

We are simply getting bored with copywriting. No wonder.

Even if we know all the writing principles.

And the inspiration is a huge fountain of thoughts, ideas, and projects in our heads.

But, as usual, when it comes to the article, the chances to create viral content are close to zero.

Using these quick and easy copywriting formulas, I got to the Essay Today Top Writers List with more than 1300 completed orders and 99% satisfaction rate within half a year.

So what, you ask me?

Hardly boastful result, huh? Well, that’s only one of the places where I work as a freelancer and ghost blogger.

Am I working days and nights?

Fat chance.

Could I have hired other copywriters?

Forget it. I just did one thing – I noticed how grand companies manage their content and made formulas to use these copywriting tactics wisely. And it’s a perfect match for viral copywriting.

How I did it? Just follow the article until the end and you’ll see what happens, when you just apply these copywriting formulas.

The Beautiful Copywriting Tactic

Let’s face it – we all like looking at beautiful things, admiring ideal shapes, buying pleasant images that stir our imagination.

The same is with any content. We perceive text as a physical landscape.

Besides beauty, plenty of powerful words increase conversion rates.

Here’re some of the most powerful words you should use while copywriting:

You

Instantly

Free

New

Because

Let’s see how Apple used one of them in the headline below to boost sales:

Picture1 - copywriting tips

Or BuzzSumo in one of their headlines:

Picture2 - copywriting tactics

Use numbers to influence the audience.

Here’s how Louis XIII Cognac used a number and a powerful word to emphasize that it takes 100 years to make the cognac they sell:

Picture3 - copywriting tactics

he videos for this campaign got almost 1.8 million views. The ad campaign itself received feedback as one of the top 10 efforts of the year in marketing by Luxury Daily.

Use a question mark to intrigue/stir your audience.

Here is the beauty formula:

The Beauty Formula

Number + Powerful Word + Question Mark + Spicy Element

Let’s try to rewrite a topic applying the formula (I chose one about cats and dogs for examples):

Before:

Cats are better than dogs.

After:

Can these 27 Remarkable Quotes by Mark Zuckerberg Prove that Cats are Better than Dogs?

Looks better, right?

To make an article beautiful, use simple Active Voice sentences.

Make paragraphs smaller and sentences shorter. Never use too many punctuation marks like here (from Neil Gaiman’s novel “Neverwhere”):

Picture4 - copywriting tactics

Such sentences with 10 or more punctuation marks like in the above example occur only in literature. Instead, rewrite the text:

Before:

There are many reasons that cats are better than dogs because they smell less, they eat less, they are calmer, etc.

After:

3 reasons that cats are better than dogs:

  • One – they smell less.
  • Two – they eat less.
  • Three – they are calmer, etc.

The Smart Copywriting Tactic

This article is being shared by expert copywriter Jeff Bullas. You can read the full article when you follow this link – https://www.jeffbullas.com/copywriting-tactics/.

 

5 Content Marketing Ideas

The Stanley Cup playoffs, summertime weddings, Father’s Day, and old fishing stories provide content marketers with interesting topics to cover in June 2018.

Content marketing is the act of creating, publishing, and distributing articles, videos, podcasts, and similar content with the specific goal of attracting, engaging, and retaining customers.

Often the best forms of content marketing are helpful, informative, or entertaining. What follows are five content marketing ideas your business can use in June 2018.

1. Stanley Cup Playoffs

The National Hockey League’s iconic trophy, the Stanley Cup, is named for Lord Stanley of Preston who was appointed General Governor of Canada in June 1888. Lord Stanley quickly became a fan and supporter of the hockey.

The original cup was made in Sheffield, England. It cost 10 guineas. But winning it is priceless for the teams competing in a long and excruciating playoff.

The NHL's Stanley Cup Playoffs last from April to June. It is no easy task to win.

The NHL’s Stanley Cup Playoffs last from April to June. It is no easy task to win.

To earn it, a team must finish among the top 16 franchises at the end of the NHL’s regular season and then survive four rounds of playoffs.

Each of the playoff rounds consists of a best-of-seven series. If each series ran its full course, the Stanley-Cup-winning team (and its final opponent) would have played 28 games. So it is little wonder that the NHL playoffs, which started on April 11, 2018, won’t be done until sometime in June.

This event provides content marketers with several opportunities for articles, podcasts, videos, or similar content. Here are a few examples to spark your creativity.

  • Fashion retailer: Critique player and coach attire during post-game press conferences. Was that a Salvatore Ferragamo tie?
  • Power tool retailer: Describe the tools and techniques used to sharpen playoff hockey skates. Is it done by hand? Do you use a grinder?
  • Fitness products seller: Publish a series of workout plans meant to improve skating performance.

2. Weddings and Anniversaries

In a comment to an earlier edition of content marketing ideas, contributor Elizabeth Hollingsworthpointed out that June is the beginning of the wedding season in some countries. This is a fact Statista supports, noting that about 35 percent of all matrimonies in the United States take place during the summer months.

June is the beginning of the wedding season in the United States. <em>Photo by Sweet Ice Cream Photography.</em>

June is the beginning of the wedding season in the United States. Photo by Sweet Ice Cream Photography.

Why not recognize this seasonal trend and release wedding- and anniversary-related content this June? As with all content marketing, aim to be useful, informative, entertaining, or a combination. Also, be true to your industry.

Thus an online store selling woodworking tools might publish an article such as “10 Great Anniversary Gifts You Can Build in a Weekend.” A store that sells luggage could publish “Why You Deserve a Destination Wedding” or “The 50 Best Honeymoon Destinations on Earth.”

3. Start Your Podcast

A podcast can help your business connect with consumers. <em>Photo by Gritte.</em>

A podcast can help your business connect with consumers. Photo by Gritte.

Podcasts are popular. About 40 percent of Americans over the age of 12 have listened to a podcast at least once, according to a 2017 Edison Research survey.

What’s more, about one in four Americans probably listened to a podcast within the past month, again according to Edison Research.

Given how easy making a podcast can be and the fact that many folks are familiar with podcasting, try to launch your own this June. Your podcast will help your business make a personal connection with an audience of potential shoppers and give you a steady stream of content for folks to engage.

Consider aiming the podcast’s content at the industry you serve.

4. Father’s Day: June 17, 2018

Father's Day is an obvious choice for June content. <em>Photo by Gift Habeshaw.</em>

Father’s Day is an obvious choice for June content. Photo by Gift Habeshaw.

Creating content in June about or for fathers is not a unique idea. Father’s Day, which is meant to celebrate the men who raise us, is the most recognized, the most outstanding national holiday of the month.

Obvious or not, load up on Father’s Day content.

First, Father’s Day shoppers will reportedly spend something like $15 billion. Gift guides, product reviews, and even product related how-to content could help spur ecommerce sales.

Beyond the sales, engaging — even sentimental — Father’s Day content may be an opportunity to connect with your company’s potential customers.

5. Repurpose Content

Not everything your ecommerce business publishes this June has to be new or original. Rather, content marketers can be successful refreshing existing articles or videos.

An online fly fishing store might retell some of its best fish stories. <em>Photo by Lukas Budimaier.</em>

An online fly-fishing store might retell some of its best fish stories. Photo by Lukas Budimaier.

Say an online fly fishing retailer once published an article called “The 50 Greatest Flies of All Time.” It could reuse this post in at least few ways.

  • Refresh it. The store could refresh the article, adding new flies or facts.
  • Change format. A well-written article can be transformed into the script for a video. Thus the “50 greatest flies” article could find new life on YouTube or Facebook.
  • Live it. Using the original article as a guide, the company could release 50 videos showing how each fly performed during an actual fishing adventure.
Armando Roggio

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Top 6 Best Practices for Content Marketing in 2018

2017 was the year investments in content marketing started paying dividends.

A joint survey by Content Marketing Institute and Marketing Prof found that 60% of marketers reported their content marketing to be more effective in 2017 than in the previous year. Businesses and marketers alike know the importance of content marketing to attract, retain and convert prospects and readers into customers. Factors such as targeted and high-quality content, a documented strategy, and a distribution plan contribute to the success of content marketing.

Nonetheless, what worked in favor of content marketers in 2017 may not yield the same results in 2018.

The ever-evolving landscape of content marketing demands you to keep an eye on the following six trends in 2018:

1. Taking content to where your audience resides – Consumers are no longer limited to screens in regards to their content consumption. With the rising popularity of the internet and social media, it is possible to have content all around us which is hands and eyes free.

A classic example of the way we interact with technology and devices is Siri and Amazon Echo. We talk, and Siri and Echo reply back, on the fly.

Alexa is being used by a number of brands – to share their content – with an audience which doesn’t want to be tied to a screen.

For example, pet lovers are benefiting from Nestle’s Ask Purina which shares content on Alexa.

A wealth of information about dog breeds is made available – such as the breed’s size, lifestyle, energy shedding and much more.

Another example is of Neil Patel and Eric Siu’s Marketing Podcast. They deliver 10-minutes of actionable marketing advice daily.

This content is easy to consume – while dressing up, traveling or even in a break in between a Netflix binge.

Whatever strategy you use, ensure that your content is highly targeted at every stage of the buyer’s journey and is available to the audience in multiple formats – at the right time and place.

2. Influencer marketing – Quoting Holly Hamann, co-founder of TapInfluence from a Content Marketing Institute’s e-book “A brand can never represent the perspective of another consumer since they are still the maker of the product. What actually influences the consumers is the voice and experience of like-minded peers and people in their situation.”

So why does your company need influencer marketing?

  • To boost your brand’s reputation – Influencers are trusted by the audience and can truly connect with your consumers.

As reported by Deloitte, consumers referred by other consumers have a 37% higher retention rate.

Offers shared by brand advocates convert at a 3 to 10 times higher rate than offers sent by brands, as reported by Zuberance.

Brand advocates are 70% more likely to be seen as a good source of information by the people around them, reports Marketingcharts.

  • To break through the clutter – Every minute, 350,000 tweets on Twitter and 136,000 photos are being uploaded to Facebook. Amid all this clutter of clogged newsfeeds and inboxes, an influencer will be the best way to get your brand noticed by your audience.

Any digital marketer will tell you that you need to make sense of the conversation to break through the clutter and find the influencers that can actually make a difference to your brand. But the question: is how do you find the most relevant conversations?

Talkwalker Alerts is a free tool that can help you do just that. You can set up an alert for your brand or a keyword you’re focusing on and you’ll receive results directly to your inbox from Talkwalker Alerts – the best part is, not only do you get results from the internet, but also from Twitter, Reddit etc. You see the results from Twitter ranked according to their engagement and this means the most relevant conversations are hand-picked and sent your way.

This article was shared from www.nimble.com. You can read the full article when you follow this link- https://www.nimble.com/blog/top-6-best-practices-for-content-marketing-in-2018/.

 

Entrepreneur And Executive Coach Dr. Rob Douk Demonstrates How To Unite Social Activism And Business

Dr. Rob Douk Releases “The Fearless Socialpreneur” with ForbesBooks

NEW YORK (June 1, 2018) – Dr. Rob Douk, speaker, social entrepreneur and executive coach, today announced the publication of (available now). The book is published with ForbesBooks, the exclusive business book publishing imprint of Forbes Media.

The most enduring memorial of all is to build diligently and fearlessly toward a better world. Such is the goal of social entrepreneurship. In his new book, The Fearless Socialpreneur, Dr. Rob Douk shares his personal story of trials and triumphs to inspire leaders to build businesses that not only thrive, but full-heartedly give back, leaving a positive mark on the world.

The Fearless Socialpreneur takes a holistic approach to business success, beginning with a balanced life. Dr. Douk introduces his 10 Principles of Success, which apply to all areas of one’s professional and personal life. Each chapter dives into one of the “five F’s” (the foundations of a balanced life) or “five P’s” (principles of business success). Ranging from faith to family to passion and planning, the foundations and principles work hand in hand to elevate the status of any socially conscious businessperson.

“I use the term ‘socialpreneur’ to refer to one who launches innovative business enterprises that achieve positive financial returns and provide measurable social benefits,” said Dr. Douk. “Socialpreneurs strive to capture a movement and to get people’s support for a vision and mission. I strongly believe that good people working together can overcome any challenge and make a profound difference.”

This is a true story of faith and dedication, triumph over obstacles—including surviving a labor camp during the Cambodian genocide of the late 1970s—and commitment to service of the highest good as the surest path to success. Throughout the book, Dr. Douk provides exercises for self-reflection, ideation and implementation that allow readers to apply his advice to both their short- and long-term goals.

This article is being shared from www.forbes.com. You can read this full article when you follow this link- https://www.forbes.com/sites/forbespr/2018/06/01/entrepreneur-and-executive-coach-dr-rob-douk-demonstrates-how-to-unite-social-activism-and-business/#77a5a3b95d40.

 

Crisis can force re-evaluation and derail efforts to reach goals

Setbacks are to be expected when pursuing a goal, whether you are trying to lose weight or save money. The challenge is getting back on track and not giving up after a difficulty or crisis, says a marketing professor in Iowa State University’s Ivy College of Business.

José Rosa, John and Deborah Ganoe Faculty Fellow, is part of a research team working on practical ways to help people stick to health-related goals — specifically, prescribed regimens for medical ailments that require significant lifestyle changes. The work is personal for Rosa. His diabetic sister nearly died when her blood sugar hit dangerously high levels, and she struggles with poor vision and health, he said.

Staying committed to a long-term health goal is challenging, because it may feel as if there is no light at the end of the tunnel, Rosa said. If your goal is to lose 20 pounds, there is a defined timeframe and a point to celebrate achieving your goal. However, if you are diabetic and need to cut certain foods from your diet or change your daily routine to exercise more, the goal has a different feel, Rosa said.

“These are some of the most difficult goals we face, because the effort has to become a way of life. If you’re a diabetic, you have to be thinking about your diet every time you eat,” Rosa said. “In many ways, it is sacrificial. You must endure this cost and the reward is health.”

Unfortunately, the reward is not immediate and often difficult to realize with certain ailments, such as diabetes or high blood pressure. As we age, other health issues can complicate the outcome of the initial goal and appear as if our efforts are not paying off. This makes it harder to stick to the goal, Rosa said, even though we know giving up can have serious consequences.

Rosa and Richard Vann, lead author and assistant professor at Penn State Behrend in Erie, Pennsylvania; and Sean McCrea, associate professor at the University of Wyoming, conducted five experiments to understand how crisis influences motivation and commitment to the goal. They found a setback or difficulty often prompts people to reassess the cost-benefits of the goal and consider quitting. The results are published online in the journal Psychology & Marketing.

Setback can snowball

The experiments simulated a series of situations in which some participants faced an action crisis. They then answered several questions to determine how they would react. Rosa says an action crisis may be related or unrelated to the goal, but it is a point during goal pursuit when circumstances change, causing us to question whether the goal really matters.

Once that questioning begins, we shift our mindset from implementation to evaluation. We renegotiate the importance of the outcomes and may determine it is no longer worth it, Rosa said. The researchers refer to that decision to quit as “taking the off ramp,” which can snowball into other problems.

“We know it’s hard to get back on once people take the off ramp. This causes some people to feel like failures and stop trying all together. In some situations, the off ramp leads to behaviors that cause another crisis or a significant decline,” he said.

For example, Rosa says a man with high blood pressure stops taking his medication and suffers a heart attack, or a diabetic woman has an insulin reaction causing her to black out and crash her car.

This article has been shared from Science Daily. You can read the full article when you follow this link- https://www.sciencedaily.com/releases/2018/06/180621172516.htm.

5 Hot Topics in the Small Business Community

What Leading-Edge Entrepreneurs Are Talking About in 2018

Business is a strange beast indeed. On the one hand, it is ever-changing, not staying still for even the slightest moment. But then, on the other hand, some things never change. Discussions we’ve been having since the dawn of industrialization are still being had today.

In this realm of constant change, the small business has become something much more vital to the system than it was in yesteryear. It’s the testing ground where new ideas are brought to life, ideas too daring and out-there for most major corporations. Ideas that can revolutionize entire verticals and industries, changing them overnight and turning a small startup run out of some guy’s basement in the suburbs to a billion-dollar Silicon Valley heavyweight.

So what’s the big buzz in small business these days? Let’s dig in:

Artificial Intelligence

Okay, so maybe this one’s a bit of a cheat, since the idea of AI and how it can shape the way we do business in the future has been the hot topic for a few years now without ever stopping to catch its breath. But the AI conversation just went from hot to absolutely volcanic when Google recently unveiled their Assistant app’s new ability to make phone calls on users’ behalf—and the AI passed for human. (Seriously, play the video with your eyes closed, it’s uncanny.) There’s been talk for a while now about employing AI in minor customer interactions, but now all bets are off, and how this will affect the relationship between companies and clientele moving forward is anyone’s guess.

Employee Benefits

Employee turnover is more than a hassle: it’s also incredibly expensive. Just how much money companies lose every year from losing members of their team is hard to calculate, though it can range from the tens of thousands to the millions. Where does this money go, exactly? It goes into recruiting, training, and decreased efficiency from teams who are suddenly short-staffed or dealing with less experienced newcomers. While accurate capacity planning can help budget for these abrupt employment changes, the big players can more easily offset these costs compared to small businesses. Many are turning to more comprehensive benefits packages as a way to not only attract but also retain top-tier professional talent. The top benefits employees care about include better health coverage (including dental and vision), flexible scheduling, and better vacation time. Maternity/paternity leave and daycare also ranked as important.

Remote Teams

As the internet brings the globe closer and closer together, many small businesses are no longer restricted to simply finding star employees in their own backyard. If the absolute best fit for what you’re looking for happens to live in Canada, or Australia, or some other far-away place, that’s no longer an impediment. And while this is a tremendous advantage for many businesses, it also presents a bevy of challenges for managers and project leaders. In 2018, small businesses are looking at how they can bring the social element back to a team that has the capacity to be spread across continents, particularly through encouraging social learning and frequent peer interaction.

This article is being shared from Olympia Benefits. You can read this full article when you follow this link- https://www.olympiabenefits.com/blog/5-hot-topics-in-the-small-business-community-for-june-2018.