Have you been wondering what will happen with Facebook marketing this year? Chances are, you’ve been doing the research and you are hungry to learn more. You want to market your business but you feel as though you’ve hit a wall.
Marketing with Facebook is so much more than just updating your status and sponsoring a post. Facebook’s marketing standards are now stricter than ever. How can you make it worth your time and money?
Today, I’ll share with you how you can develop a more effective Facebook marketing plan to help you build your business online this year.
Facebook Marketing Rules for 2015
Regardless of how social media has grown, Facebook is still the number one platform for social activity and for marketing. What do you need to know for a stronger Facebook marketing campaign?
1. Make it evergreen. Evergreen is just what is sounds like; it’s green all of the time. This means that it’s consistent. If you are marketing to the wrong people you won’t get the results you want. Make sure that when you set up your profile that it has all of the information about your business that it asks for. You should also make sure that when using hashtags that they are consistent with your audience. Relevant content is another important aspect of what you post on Facebook, and focus on engaging your audience rather than pitching them.
2. You don’t have to market around the clock. Regardless of what people tell you, you don’t need to be online around the clock. You can research the times that your audience is online. Check in when you can for private messages and the rest is self-explanatory.
3. Don’t dump your links. Many folks market on Facebook by posting links to articles, however these folks are not likely getting high traffic. It’s important that you are social with your audience, rather than salesy. Posting links won’t get you very far with people.
4. Pay for ads. While your budget may be slim, keep in mind that you don’t have to spend a fortune with Facebook marketing. Facebook is probably the cheapest place to run ads online and you can use tools on Facebook to help you score how the ads will do. Best of all, you set the budget.
5. Ask for feedback. You don’t have to ask every day, but from time to time It’s nice to check in and ask for feedback from your audience. They will tell you what they don’t want.
6. Target your content. It matters that you provide relevant content, and it’s best if you research keywords and phrases ahead of time. Give Buzzsumo a shot at www.buzzsumo.com, and you’ll learn what content performs well.
7. Raise your personal profile. If you are participating in groups on your own, you’ll do well. You’ll also get more eyes on you than you had before. Positioning yourself as an expert is important.
8. Create niche groups. Groups matter because thats where your audience is chatting about what is happening. If you join groups, you’ll be able to watch valuable conversation happen in real time about what you are doing and how you are doing it.
9. Avoid spam. At all costs avoid spam. If you are posting non-stop and posting stuff that your audience doesn’t focus on you’ll get reported. You’ll get shut down.
10. Create events and invite people you know. When you position yourself as an expert, you’ll want to create events. Not only will you do this, but you’ll want to invite those you believe will appreciate the event. If you have been building a list, invite those on the list. You’ll be so glad you did!
There are tons of things you can do on Facebook, but it matters that you do them right. If you are unable to follow rules your Facebook marketing won’t be successful.
What Are Your Thoughts?