- The world of marketing is constantly changing, especially in the modern era of social media, automated ad tech and audience analytics. Brands need to stay on top of these changes to successfully reach their audiences, especially as consumers become savvier and more skeptical of advertising.
Because the members of Forbes Communications Council live and breathe marketing every day, we asked them what today’s marketers can expect to see on the horizon this year. From technology like virtual reality and artificial intelligence to overall strategies like influencer and account-based marketing, here’s how you can take advantage of the latest trends.
1. Virtual Reality
Virtual reality is becoming increasingly commonplace as a marketing tool for brands big and small. The challenge is using VR in a way that makes sense for your overall brand messaging and target audience. VR marketing is still emerging, so it’s a great time to explore your options and get ahead of the curve. – Ashley Murphy, Stribling & Associates
2. Interactive Content
Many brands, especially in the B2B space, have relied on blog content or PDF content (white papers and guides) to generate leads as part of their content marketing strategy. This year, you can expect interactive web experiences to take the lead in engaging visitors – experiences that display thought leadership content in more compelling, animated and visual ways. – Erin Moloney, Perficient Digital
Though Pinterest is often seen as a niche social media platform, I predict it to be the next big thing. Using Pinterest Lens and its functionality to engage with customers and put your products, services and style in front of consumers will be a surefire way to capture additional marketing attention in 2018. – Adam Durfee, Y Digital Agency
This article was written by Forbes Communications Council. You can read the full article HERE.