Changes for Veteran Care in 2016

The Veteran’s Administration has been under fire for the last few years, but big changes for veteran care in 2016 will have a profound impact on 2017 and in more years to come.

The deficiencies in the care for veterans by these VA appointed facilities has left veterans and their caregivers wondering if there is hope for them going forward. While the need to get care is important after combat, those who have not been in combat still deserve to maintain their clean bill of health too.

All veterans should matter is the resounding mantra, but its unknown whether or not the folks in Washington are really listening? It’s apparent that there are numerous deficiencies across the country, but some specific examples have been pointed out. Most of them are sadly pointing to suicides that occurred as the veterans were turned away at the VA emergency room when they needed assistance in their struggle with PTSD.

This year, the plea for a better system came in the form of a proposal written for a linkup of private and public healthcare centers. Will it work? While it still isn’t clear exactly how this will work, there are a few simple facts I can share with you to help you understand what has changed, and what could happen going forward.

Understanding New Changes for Veteran Care

It’s astonishing that some VA facilities had to be closed because they were so poorly managed and in such bad shape.

There has been a two year review going on, that has reviewed the care being given at VA centers, as well as a full report given to the Whitehouse from The Commission on Care. The assessment was nearly 300 pages, and not only were some centers closed, but there were some facilities that were also modernized.

Sadly, this has been the case for far too long. The proposal for changes in veteran care includes a new system in which the public and private healthcare sectors come together.

The new system states that veterans can see a credentialed primary care provider, but why wouldn’t a VA doctor have enough credentials in order to work in the hospital in the first place? This leaves me with an uncomfortable feeling that care is being assessed improperly, and there is a fear that veterans have been getting prescriptions that don’t quite suit their needs.

This is frightening at best.

There are now no limitations like the 30-mile distance rule, meaning that if veterans need to see someone much further from where they live, they are now able to do so.

The 30 day waiting period that veterans had with the Veteran’s Choice program is now gone as well. This means that veterans can make an appointment when it’s needed most.

The fact that any veteran has to wait to be seen makes no sense. As a veteran, I can assure you that everyone encounters pressing needs at some point. The ability for most to call up a doctor’s office and say that they have an urgent issue should be all that is needed for a nurse to say, “We’ll work you in”.

Isn’t that what medical care is all about? Especially when it’s urgent?

Furthermore, why are veterans still being denied treatment at the emergency room? Recently, a 76 year old veterans was denied treatment at his VA facility. As a result, he committed suicide. Losing one means we are losing one too many.

No one should feel that they need to take their life because they can’t get the proper medical care. Veterans are still not getting the care they need, and they aren’t getting it at the right time.

There is still much to do. Would you agree?

Many leaders have left with no replacement within these facilities because the problems are so frequent and the lack of leadership leaves the VA wondering if things will ever get better.

To those employees, nurses and doctors that show love to our veterans we thank you. You are appreciated and valued more than you know.

This is why it’s important that you understand how changes in veteran care work, because right now there are still too many loose ends to tie up.





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The Best Marketing Tools for 2016

Did you know that the best marketing tools for 2016 are online? While there are many great options for marketing yourself via social media, there are tools that you’ll need to use every day.

There are plenty of free tools that you have probably missed out on, and some that are far beyond anything that you’ve ever used before.

What is it about marketing tools that scare you away? Are they too complicated or too expensive? Do you often feel like those tools are the reason you are struggling to succeed?

I get it. There are so many tools online that you feel as though you can’t grasp them all. You feel as though you can’t use what is at your fingertips.

Today, I’m going to share the best marketing tools for 2016, and why you should use them without fail.

Why These Are the Best Marketing Tools for 2016

Okay, I get it.

You read articles all of the time that talk about the latest and most beloved marketing tools. There is no end to the list of new tricks of the trade, or the insights that you get to help you find that tried and true method of making that sale through your website.

What happens when you need to do more?

Here are the best marketing tools for 2016.

  1. Google Alerts. Yep, it’s still needed, and it’s one of your best options. While you may think this is an antiquated tool, think again. The best way to use this tool is to follow any mentions of your name as well as your brand. If someone mentions your website you should be thrilled! You need to know who is following you and what they think about what you’re doing. If you get the alerts, you’ll get the right information you need every time!
  2. Review your social media updates and make them regular. Facebook is the most popular social site at the moment, but keeping it updated does matter. Keeping your posts coming around the same time will make a huge difference on the engagement that you get. Make it consistent. If you aren’t engaging your audience they’ll move on to someone else who is. Start a conversation and keep it going.
  3. Google analytics. You should know that Google analytics is one of the best tools you can use to monitor the activity of your site. You should track the number of unique visitors to your website as well as your bounce rate. This rate lets you know whether or not visitors are coming to your website and staying, or if they are going elsewhere quickly. Use Google analytics to monitor your visitors and the actions they take. You have to measure if you want to get results.
  4. SEO Moz. You already know this, but SEO Moz is an incredible tool. This company is the undisputable king when it comes to SEO. There are numerous ways you can test it out, and the offer free webinars on a regular basis. It’s important that you use the tools that are out there but it’s also important that you keep educating yourself on what is going on in your marketplace.

There are so many tools and resources that it can be overwhelming. Don’t dispute that there are tools at your fingertips that will help you become successful in all areas of your life and your business.

If you would like to learn more about the best marketing tools in 2016, feel free to email me HERE, and I’ll share my top resources that you can use for free!




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Selling You: Everything You Need to Know

Selling you is important and critical if you expect to do well in any industry. In fact, the marketplace for jobs is so competitive that you absolutely must focus on selling you.

Skills are necessary and growth is necessary if you want to do great things, but what happens if you state that you are the go to person for something and you aren’t?

What happens when you are needed, but you don’t have the skills you thought you had? Will you ever get hired?

There are multiple ways of landing a job or a contract when you’re self-employed, but be prepared for a fight. Selling you is the only way that you’ll ever be able to convince someone that you can get the job done and do it the right way the first time.

What do you do?

You focus on solving problems and then you learn a skill. Then, you sell yourself. Today, I’ll share with you how you do it!

Selling You: 6 Great Ways to do it!

There are many things you need to do to start selling you, but if you’re not careful, you could lose your chance to earn business.

Here are 6 things you MUST do.

  1. Identify your ideal customer. You may already know this, but your ideal customer is your ideal buyer. If you could choose the ideal customer for your business who would it be? Identify them, and study them.
  2. What is your USP? USP stands for your unique selling point, or in some cases it stands for your unique sales proposition. You have to separate yourself from the competition. Think about what makes your product unique and why your ideal customer desire it.
  3. Can you speak eloquently? Have you been told that you have a way with words? If you are positioning yourself for success, then make sure that you know the terminology your customer is familiar with.
  4. Let your personality come through! You should always be who you are. Don’t hide it because of your customers. Most likely, your customers get you, be let your personality shine through. Let them see the real you.
  5. Monitor what’s happening. Monitoring what’s changing in your industry is important. You should keep up with any trends or new developments that your customers will know about. Remember, what they know you should know too!
  6. Know your internet. The internet is a great tool if you know how to use it. If you don’t, you’ll not be able to keep up with your market. Your customers are always researching who is who in your industry, so keep up with them. Keep up with social networking sites and more.

You are more important than the business you’ve started. In fact, you are the brand! Most folks forget about this, but it’s remembering this that will allow you to master your target market and more.

If you are focused on selling you, you’ll become a master at selling to your ideal customer.





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4 Steps to Becoming a Leader in Network Marketing

There is a ton of information out there about network marketing, but it’s important that you learn the 4 steps to becoming a leader in network marketing before you try to convince others to join you.

Leadership is one of the main, missing ingredients in the industry today. You can’t become an overnight success just as you can’t become a leader overnight either.

There’s no doubt that there could be many more successful people out there if there was real leadership in the marketplace, teaching people how to execute everything effectively within their market.

So, how do you become a leader when you’re just getting started? If you have been called a natural born leader, how can you easily convince those around you what you’re capable of?

Today, I’m going to share with you what it takes to work at becoming a leader in network marketing today, and why it doesn’t happen overnight.

Work at Becoming a Leader in Network Marketing

Prosperity is a word more common than you think today, and it’s running in circles with those who are build a home-based business.

However, the percentage of those who are successful and have what it takes to get to prosperity is a small number.

Everyone wants to do well, and everyone wants prosperity. At the end of the day, what are you willing to do to create wealth? Are you willing to work hard and be consistent?

If you want to do well, focus on becoming a leader in network marketing. You want and need to be the person that others can count on.

Here are four steps to doing so.

  1. Get knowledge and get all the training you can. When you want to be great at something you dedicate your time to learning as much as you can. It’s important that you train, train, and train some more on what you want to do. You can’t go out and recruit others when you don’t have the knowledge and training you need to do it with your eyes closed. You won’t learn it all overnight, but you should get pretty darn close. Learn your business inside and out!
  2. Walk the talk. The second biggest problem is that we have too many folks running around telling others that they are a leader in the industry when they are not. Being a leader means more than making a certain amount of money. Being a leader means that you are leading people, and that you are building success stories. You have to commit to learning more every single day, and helping others every single day. When you commit to this you’ll become a success and you’ll be regarded as a leader in the industry. Act like a leader regardless of whether you are or not. Don’t take any success for granted. Be kind, be humble, and continue to look to the needs of others more so than your own. Putting others first is a sure way to succeed. Zig Ziglar said that if you help others get what they want you’ll ultimately get what you want!
  3. Be generous with your services, and just be generous…ALWAYS. Generosity isn’t something you should have to be told to do or be reminded to do. You should be generous with your services regardless of they are, because this will help attract people to you. Volunteer your services to help others, and mentoring is a huge way to help impact the life of someone else. If you want to be a leader and you want to train and help others succeed, then take the time to volunteer your time and services to help others.
  4. Be Organized. Organization is a big part of your success. When you have a rightful place for everything you’ll have more success than you ever imagined. This comes in handy when you’re training because it’s meaningful and important within the network marketing industry. Work with your team and set goals to hold each other accountable. Stay focused on your goals, and work toward them every day. As you do, you’ll discover that success with your business will follow.

Network marketing can be one of the most rewarding industries you’ll ever work in, so don’t spend too much worried about those who aren’t working their business.

If you want to be a great leader, you’ll want to stay focused on what you want to accomplish and what you’re doing to get there. Becoming a leader in network marketing is hard work, but it’s worth it once you get to freedom.




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5 Ways to Mentally Overcome Rejection

Rejection is a big part of business, and it takes a strong person to mentally overcome rejection. How people perceive rejection may be attributed to how they handled rejection in their early life and beyond.

Some folks may deal poorly with rejection because they were rejected often by their loved ones. Many times, children are rejected by a parent, and even if they reside with a loving parent they still struggle with rejection from the outside parent.

Rejection, even when related to business can be painful, but that doesn’t mean that it has to hold you back. Depending upon your background, you may or may not be ready to accept rejection well. What you should know is that everyone faces rejection, but building yourself up every day will help you not just face it head on but cope with it better.

Today, I’ll share with you some ways to mentally overcome rejection, so that you can be all that God has called you to be!

Mentally Overcome Rejection with Simple Daily Action Steps

What you do daily will make all of the difference in your personal life and in your business life. Being turned down isn’t the end of the world, but most folks don’t realize it.

However, it’s accepting that rejection is just a part of life is the first step. Whether it’s your personal life or a business transaction you should know that everyone will face rejection. Some folks don’t even seem to be bothered by it. What makes the difference?

Here are 5 ways to mentally overcome rejection.

  1. Acknowledge that your feelings toward rejection exist. It’s better to accept that you feel rejected, or that you’re facing it rather than trying to make others around you believe that this doesn’t bother you. It’s okay for you to feel angry or hurt, and it makes you human. Those who are considered to be “mentally strong” accept that they feel this way. They don’t try to suppress the way they feel because they want to face it head on and deal with it. If you want to be successful you need to get things all out on the table.
  2. Accept that rejection is part of pushing the limits. While you may feel uncomfortable about your rejection, keep in mind that to be successful you’ll often be uncomfortable. When you are comfortable, this means that you aren’t moving forward on any level. You’ve got to push the limits and be relentless if you want to get somewhere. If you aren’t striving, you aren’t thriving. Go door-to-door, and do whatever is necessary in order for you to reach your goals and have the success you desire. Rejection is just a part of pushing the limits. You’ll be so glad you did!
  3. Treat yourself with compassion. Did you know that it’s okay to be nice to yourself? Don’t talk to yourself in a negative fashion. Rather, talk to yourself in a way that you lift yourself up and re-affirm to yourself that being nice to yourself is the best thing you could do. You didn’t do anything wrong by reaching out to network, make new connections, or even to make a sale.
  4. Don’t allow rejection to define you. You can make generalizations that can further damage your emotions. If someone cancels a party and you believe they were just uninviting you, that is a generalization. Generalizing things and directing them at yourself is a big part of negative self-talk so avoid it.
  5. Learn from rejection. It’s important that you learn from your mistakes as a human being. We all make them, but when you don’t learn from them it can hurt you. When you are mentally strong, you’ll ask yourself from what you can learn from this experience. How can you help someone else? What can you do to further your endeavor? Look at how this experience will make you stronger now and in the future.

Rejection is something everyone will face at some point in their lives, so don’t flee from it. You should know that not everyone will agree with you on everything, and oftentimes people do or say things without thinking about how they will impact others.

Focus on your task at hand, and focus on how you can be the very best you that you can be. You will be able to mentally overcome rejection without any problem.




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5 Social Media Platforms that Are Rising to the Top in 2016


There’s no doubt that the use of social media platforms is still consistent, but what you may not know is that there are 5 social media platforms that have continue to climb to the top in 2016.

Some of the social media sites are fairly simple to use, namely Facebook, which isn’t going anywhere, anytime soon. There are also apps that are now considered platforms, yet they obviously work so differently.

You should be focused primarily on what you can use to promote and operate your business on day-to-day basis, as well as how you can engage your audience and continue to market them.

Today, I’ll share these 5 social media platforms with you, how to use them, and how they can help you change your business for the better.

The 5 Social Media Platforms You Need to Use in 2016 and Beyond

There are more social media sites cropping up each year, and while the creators of these sites strive to make them unique to the business world they also need to be user-friendly.

Here are the 5 social media platforms that make the list.

  1. Slide Share. While Slide Share hasn’t been hailed as the biggest thing since sliced bread, it’s still thriving. Think of it this way; it’s a presentation board of sorts. Leaders in the social media industry have been steering clear of Slide Share as a top-notch solution, but this is because it’s tough to get engagement on. Keep in mind that this wasn’t intended for the same type of engagement you get from Facebook or Twitter, but rather to share ideas and snippets of books, and of course, it’s easy to share!
  2. Bebo. This one took some heat as it competed with Facebook upon launch, but the news is that Bebo has been re-launched with different functionality altogether. Bebo’s concept now allows users to communicate while keeping it short and sweet with hashtags, as well as custom illustrations. While this doesn’t rely heavily on photos, it’s incredible that those who are operating on the go find it easy to use. This is one for the busy work-at-home-mom for sure!
  3. Facebook. Facebook shouldn’t shock you all that much, but it’s still on the list. As Facebook continues to grow and change, you should know that it’s mainly because of how well it works as a marketing platform. Every platform will always continue to change, but Facebook is still the strongest for engagement, sharing photos and special moments, as well as connecting with people.
  4. Twitter is still on the rise as well. When Twitter started sharing trends it was inevitable that it was going to continue to skyrocket in popularity. Twitter is another great tool for moms on the go that are running their business, and you can keep it short, sweet, and to the point. With ads starting a little over a year ago, Twitter still remains a great way to market yourself as well as your business.
  5. Periscope. Periscope, one of the newest social platforms on the scene is growing in popularity every day. The motto for this social site is to “do things people love”. True right? Periscope is gaining more users every day, and it’s important that you learn how to use it and WHY you should use it. This live streaming app is an important tool for marketing the right way. Live stream is what attracts more users, and it’s visual. People love to be entertained. While some view it as a social media tool, I can easily say that this in fact a growing culture. It will be interesting how it changes as we go on, or any other additions that are made.

I hope that this helps you understand just how useful social media can be, and why social media is so important to your business (If you haven’t figured it out already). These are the 5 social media platforms to watch as we begin to near the end of 2016.



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A Leader’s Outline for Decision Making

Leaders are always called upon to make decision, but it’s important that there is a leader’s outline for decision making.

Having a framework or outline is important because it helps you think through things and work through things as well. Can you recall a time when you’ve had to make decisions quickly?

When things are coming at you all at once, you have to know what to do and how to do it. You’ll be called upon to make decisions quickly, whether you feel ready or not.

What will it take for you to be ready when the next event rolls around? Do you have what it takes to be prepared when a situation arises that demands your immediate time and attention as you continue to run your business?

Today, I’m going to share with you what a leader needs to do and MUST do in order to be prepared for making the best decision possible. I’ll share with you what a leader needs to say and MUST say in order to be successful, and how you can become the leader that has a deep impact on the lives of others.

Why the Leader’s Outline for Decision Making is Crucial for Success

When you own your own business, you have a schedule for daily operations. You should also have some idea of what it takes for you to run your business daily from a financial perspective.

Life is all about choices, and the outcome for your business is also about the choices that you make on a daily basis.

There is a vital piece of the puzzle that you need to put together in order to get the job done right every time. Here is the leader’s outline for decision making.

  1. Understand that some decisions are complex in nature. Do you realize the number of security decisions that are made daily on behalf of our great country? Most individuals don’t think about or even consider what is happening in our country until something goes awry. As a veteran, I know what a day in the life of a military leader is like. Having watched many decisions get made, some good and some bad, I can assure you that those decisions were complex in nature. The best example I can think of is the most common one in our line of work. “Do I do this and risk the lives of my men? Is the outcome of this decision greater than if I don’t take this action?” You’ll face situations in which a decision isn’t so cut and dry. You need to weigh the options. What works for the greater good?
  2. Some decisions are referred to as simple contexts. Some decisions aren’t so difficult to make. You may have several men and women as part of a group making decisions, and perhaps it’s important to get everyone’s input. What color to wear or what color to make a business card is a decision that is more of a simple context decision. Get everyone’s input, and the majority rules.
  3. Some decisions are complicated contexts. Cause and effect is something you learn about in school early on, but what you may not realize is that this can make a decision a bit more complicated. When making a decision as a group, not everyone will see the cause and effect of a situation. This can be a bit tricky, so it’s about getting as many facts on the table as you possibly can. A leader should be able to get as much information from reliable sources as possible and then make a final decision.
  4. What is a complex context? When something is a bit complicated there is usually only one right answer. However, when something is complex there could be a few right answers. Working as a team is what makes coming up with an answer possible. It isn’t easy, but it’s worth it to see if the good of the team is put ahead of any one person’s selfish desires. When you get your team to work together on a project, you’ll find that it’s easier to get to the final answer a lot quicker.

Decisions have to be made daily, and sometimes you’ll make multiple decisions in one day. Get a clear picture of what you’re trying to accomplish, and then look at your team and delegate accordingly to who can do what best.

Once you do this, you lay the framework for a successful outcome. I always follow this leader’s outline for decision making.




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5 Strategies Based on Google Analytics to Measure Your Success with SEO

Measuring what you do is important, and it’s vital that you’re able to measure your success with SEO at all times. SEO is an integral part of your business, and your ability to measure it is critical for a successful outcome.

When you put a new marketing method to the test, don’t you spend time tracking it and the progress you’re making?

Most likely you’re reading this article because you’ve been using SEO, or at least what you think are good SEO tactics. Most folks think they understand how SEO works, but there is more to it than meets the eye.

Using the right keywords and how you rank are all a big part of your SEO strategy, but if you aren’t careful, you can miss the true key to using SEO and making it work for your optimal benefit.

One of the best tools that you can use for measuring your success rate with SEO is Google Analytics. Is it fair to say that this could help you be a huge success with SEO?

Today, I’ll share with you how you can use Google Analytics to up your game with SEO, and how you can easily measure your success.

Measure Your Success with SEO in a Few Easy Steps

Tracking your progress and learning how to use SEO consistently are important. The main thing to keep in mind is that a loss of organic search traffic doesn’t always point to a decline in organic search traffic.

This is important, because you want to have as much organic search as possible. What if you aren’t getting that traffic as you need it?

The best way to dig into the details about WHY your organic search traffic is low, is to dig into your Google analytics.

Here are 5 strategies that you can use to measure your success with SEO.

  1. Track organic search traffic. Searching for your organic traffic is in fact going to change how you view your traffic-PERIOD. This is because your traffic isn’t going to report as you think. Always view your channel groupings before you make an assumption about why your organic search traffic is down. You can actually pull a report when you go through Acquisition > All Traffic > Channels. Traffic sources are segmented, making it easy for you to see where your traffic is coming from. If you want to take a peek at the report for organic search only, you can do so. You’ll get the most accurate numbers on your landing pages, the top keywords driving your traffic, top search engines sending traffic to you as well as the top exit pages. This is all in the details!
  2. Measure the quality of your traffic. When it comes to your traffic, you can measure it. In fact, it’s difficult to say that you have a lack of quality of you without the measurement. Here’s what I mean; assisted conversions tell all when you want these numbers for quality. You can click on Conversions > Multi-Channel Funnels > Assisted Conversions. If you want to be as accurate as possible, it takes you getting into the reporting to understand how you can improve upon what you’re already doing. You can narrow down the measurement by month, and once you compare it, you’ll be able to see what has changed since the previous month. It’s important that you pull these reports and compare this information.
  3. Assigning dollar values to your traffic and reporting. Have you noticed that most individuals only want to know what their dollar gets them? Rightfully so, but it’s difficult to explain SEO to someone who has never used it before when what they really want to know is what their dollar has given them so far. One of the best tools you can use is Google Keyword Planner, and you can easily view how much those keywords would cost you when using them in an advertising campaign. That will give you an idea of what you’re spending, or in other words whether or not your investment is worthwhile. When you are in the keyword planner, you’ll want to go to a section that says, “Get search volume and data trends”. This will give you the inside scoop on what is happening with these keywords in the marketplace.
  4. Study the speed of load times for landing pages. Landing pages can take a while to load, and it’s important that these pages load in a timely manner. You can view the data on the load times for pages and compare it to your other data. If your bounce rate is high, you’ll see that your load time is probably high as well. It could also be the quality of content, but your reader won’t want to wait all day for your page to load.
  5. Design your own SEO dashboard! Wow, this is genius, and it’s much needed. Having a dashboard that allows you to view everything all in one spot is important. How you present the data to someone will determine how well they receive it. A dashboard can keep it all neat and clean to present, so that there is no mistake in the data you give them. Print this off for them, and keep a copy for yourself as well. Make the process easy on yourself so you can spend more time working on the SEO itself, rather than reporting it.

It’s important that you know how to use SEO, so that you can drive traffic to your website every day. Hopefully you’ll use these tips to measure your success with SEO, and you’ll end up with results you were hoping for.




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5 Steps You Can Take to Fix Your Web Traffic Analysis

Putting up a website doesn’t mean that your target audience will find you, but there are 5 steps you can take to fix your web traffic analysis.

If you want to have success, you have to look at the bigger picture. Analytics is an important part of your business, and anything you can learn is invaluable for the purpose of helping you do something more, and something greater with your business.

Your website is where your audience finds you and learns more about you. They want to know who you are and what you do. Your audience wants to learn the “know-how” of what you do.

If you are successful, people want to know. The biggest challenge is getting those readers to your website and keeping them there. If you can’t get them there and keep them there they will never learn the truth about you and what you know.

What can you do to add value to your business for others? What can you do to prove that you know what to do and how to do it?

Today, I’m going to give you 5 steps that will help you fix and understand your web traffic analysis, so that you can achieve the success you desire!

5 Steps You Can Take to Fix Your Web Traffic Analysis with Ease and Success

Your web traffic analysis should be fixed with ease and success, but oftentimes it seems insurmountable to get your website ranked, and to get your readers to subscribe.

The biggest challenge is that your readers are not finding you, but when they do find you they aren’t finding enough to love about your website.

This means that you’ll get a high bounce rate, which means people need to stick around and read more about you and what you’re up to.

This presents a real challenge, but it’s a challenge that you must stand up to and be willing to work through. This is your business, and it needs your attention sooner rather than later.

Here are 5 steps you can take to fix your web traffic analysis.

  1. Visit your own website. Take note of what you see. It’s important that you give your own website a fair analysis, and when you visit your own website you should note the load time of your pages, as well as what doesn’t seem to be as great as it was when you first started. Is there a headline that stands out that isn’t doing the job? Are some of your images lacking the appeal that they once had for you? If there is a lot of color and design, it can be overwhelming for your visitors. Take away what you don’t need and try to focus on what is attractive and drives traffic for your audience.
  2. Do you prove to be savvy with online marketing? If you want to market your services to businesses for online marketing, then you’ll need to showcase what you can do to help them with online marketing. Take a look at what you’re offering and compare it to other service providers. What are they offering that you aren’t? What traffic sources do they have? What are they using to drive traffic to their site? These are important facts for you to know, so that you can know what to do and how to do it.
  3. Do you have visitor loyalty? When your audience does visit your website, do they come back? This is a sure sign that your bounce rate is low. You’ll want these folks to come back, but you’ll also want them to stay for more than a few minutes when they do pay you a visit. Once you have visitors, it’s nice to know that they are loyal to you. The more loyal of a following the more likely your bounce rate is to go down.
  4. If it’s broken please fix it. Did you know that while you shouldn’t try to fix things that aren’t broken, you should be worried about fixing things that are broken? If you have broken links, an opt-in link that doesn’t work, or even a landing page that is broken, you need to fix it. User experience means a lot, and if your users and visitors can’t easily navigate your website it becomes too much work for them. They will ultimately turn around and go elsewhere. Can folks easily understand your website? If they click on a page that is to lead them to another will they end up in the right spot? When something is broken you need to fix it.
  5. Create and market content that caters to your audience. If you are not creating content that caters to your audience, and you are not marketing it to your audience, you’ll discover that they won’t be back to visit as often as you would like. Those websites that are most successful, getting the highest amount of return visitors as well as opt-ins, are those that are catering to their audience, and those that are delivering that content on a regular basis. If you run on a schedule your audience will get used to your schedule and they will expect your content to be delivered at the same time each week. Create the content and market it, but make sure it caters to your audience.

All of these factors play into what makes your website successful. Web traffic analysis won’t do you much good if you aren’t sure what you need to do to ensure that it can work.

I hope that this article on the 5 steps you can take to fix your web traffic analysis has been helpful, and that you’ll stop by for more helpful information soon!




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3 Things You Should Know About Medicare Coverage in 2016

Medicare has always been difficult to understand, but these days, it’s even more difficult to wade through all of the changes in Medicare coverage in 2016.

Healthcare has never been an equal playing field, and it doesn’t help that there are numerous changes with Obamacare. While many thought there would be opportunities for free healthcare coverage, the campaign for healthcare seems to have taken a turn.

The act that was name “The Affordable Care Act” seems to be anything but affordable. Has the Medicare coverage changed in the aspect that it now negatively impacts our seniors instead of taking care of them?

Today, I’m going to share 3 things with you that you should know about Medicare on these new terms and what you can really expect to see in the future.

How Medicare Coverage in 2016 is Failing America

Did you know that not all recipients of Medicare receive the same coverage with their policy? While Medicare should work just like any other insurance, keep in mind that it’s specifically for those over the age of 65.

You would think that this type of coverage would meet the needs and cover those items that are most pertinent to those in that age bracket, but that isn’t true at all.

With more than one type of Medicare, how do you know which kind to pick? Here are some tips on why Medicare coverage in 2016 is failing America.

  • Medicare Part A and Part B. Did you know that Medicare Part A only covers specific things? If you were to need inpatient care at a hospital, then Medicare Part A would give you coverage. This also pertains to skilled nursing facilities as well as to a service like hospice. Routine lab tests, surgical procedures and doctor’s visits are all covered under Part A. This is more like a traditional health insurance plan. Medicare Part B generally takes care of coverage for things like medical equipment, outpatient care and a few preventative services. It’s important that you speak with an advisor on Medicare so that you know what would best suit your needs.
  • Medicare Advantage plans. Did you know that there are multiple types of plans to help you get more coverage? These plans are great for coverage everything except hospice care. These plans are also great for emergency services and urgent care offices. These plans are a bit more costly, but they are ideal for those who tend to have fewer healthcare needs. One thing to beware of; if a procedure is not deemed medically necessary, there will be no coverage available. It MUST be absolutely necessary.
  • Double check clauses. Oftentimes a surgery is recommended, but it may not be deemed medically necessary. There are times when a surgery could bring great relief for a patient, but the surgery will still considered to be elective. There is a clause known as an “advance coverage decision”. This means that you can take this out to ensure you get coverage in this type of situation. Read everything from beginning to end to make sure that you get it right. Most medical or insurance jargon is really difficult to understand, so do your research before you finalize anything.


There is a lot to learn when it comes to medical insurance. The healthcare industry is still struggling to make heads or tails of paperwork and new computer systems that are designed to track everything possible about the patient.

Are you over age 65 and you aren’t sure where to turn for your healthcare needs? Do you need Medicare but you aren’t sure whether or not it will give you the coverage you need?

Make a list of questions to ask your doctor the next time you visit, and let them know that you would like more information about Medicare changes in 2016.



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