Four Marketing Mistakes that Can Kill Your Business

Did you know that there are four marketing mistakes that can kill your business right now?

While you may not realize the full impact of what can happen when you make these mistakes, you should know that they can be serious.

Every marketing plan should help define the specific steps you’ll need to take towards success.

Without a plan, how can you set goals or define action steps to reach those goals? Every business must have a plan in place.

Every business owner must set goals, and then define the daily actions steps needed to meet those goals.

Is there a way to avoid the tragic mistake that many uncoached startups make?

There is a better way, and it’s still okay to make mistakes as you go. That is how you learn.

Today, I’ll share four marketing mistakes that could totally kill your business before you ever get off the ground.

Marketing Mistakes that can Kill Your Business Today


That is what people say when they talk about being in the red when it comes to their business.

Everyone wants to be in the black, but it doesn’t always happen right away. Depending on your funding or investor, you may not have had the opportunity to jet out of the gate.

That is okay.

The good news is that you can avoid these tragic marketing mistakes that could kill your business during your first quarter.

Here they are:

  1. Do develop a marketing plan. Run a business without a plan? There is no harm in making quick decisions, but overall you need to plan for your business properly. Starting out with a business plan is best, and it doesn’t have to be a million pages long. What you should have in hand is the data that supports that your business is a viable opportunity and that you know who your target audience is. There should be no question about it, planning is the very first step for any reason. Who do you want to buy from you? Brick and mortar or strictly online? Once you know who and what you are marketing for, then you’ll be able to set your marketing goals. Develop a plan on how to get there, and do so before you get started.
  2. Invest in building a brand and brand awareness. Once you have step 1, it’s time for you to brand yourself. Big brands like Levi, Pepsi, and even the Dallas Cowboys aren’t the only ones that should be branding. Branding starts with a story, and even if you fly solo as a service provider you should always have a brand and build the awareness. This takes time and money, but if you plan it right, you’ll be on the path to success.
  3. Don’t advertise, but market yourself. Did you know that advertising and marketing are not the same? Are you aware that there are numerous aspects of your business that require marketing? You may not realize this but the way your product looks and feels is all about marketing. How can you appeal to your target audience? What is it they want out of life and the products they use every day? This is all marketing, and it tells a story. Marketing tells a story and it is a more personal approach, while advertising is more about a blanket approach to get in front of anyone and everyone.
  4. Measure your investments. It’s vital that you take a look at the investments you’ve made. How have you invested so far and how will that affect you in three months? Measuring your investments and the return on investment matters for your monthly budget as well as your quarterly and yearly budget. Any activity you choose to use to market must be measured, and you’ll want to track the results so you know where your money is best spent.

There are many reasons that business fail, whether they are brick and mortar or online only. Every step you take toward your marketing campaign should be measurable, and if it’s not you’re in a tight spot.

Would you like to learn more about how you can easily leverage the power of the internet to help you build a strong marketing campaign?

If you are new to switching gears to marketing rather than advertising, and you would like to learn more strategic ways to market yourself and your brand, and how to avoid the 4 marketing mistakes that can kill your business, message me here today.

Meditating for Weight Loss

Meditating for weight loss is a wonderful and beneficial practice, and now ranks among the first choice for those who desire to lose weight.

This isn’t because of some brain magic but it’s because meditation helps you center on what your brain wants to focus on.

Meditation is generally about centering and focusing on your breathing, but you can also choose to focus on other things.

While meditation has been effective for many things, weight loss is a newer concept when it comes to conditions or things you can meditate for.

If you have any doubt about this, please read this article all the way through, and you’ll see that meditation can be a viable way to help you lose weight.

Why Meditation for Weight Loss?

Losing weight is important for those who have been long overweight, or for those who have been struggling with medical conditions related to being overweight.

It all comes down to your personal health and the choices you make. There is plenty of evidence that meditation for weight loss is effective, and there are plenty of reasons to use meditation to assist with weight loss.

  1. Meditation increases focus. Focus in breathing amongst other things is important. Meditation is vital to being centered. When you can breathe and clear your mind, you’ll be able to focus on the task at hand. What is your greatest priority? Whatever it is, meditation can help you clear your mind and bring focus to your being, your life, and your goals.
  2. Meditation brings calm. Many find that weight loss is a struggle, and it can be stressful. Our society places a lot of focus on the physical appearance and weight, so it’s no surprise that with our society comes a lot of undue stress and anxiety over how we look. Meditation is a calming practice and it’s something you can do in the privacy of your own home.
  3. Meditation can help you bring your mind and body under control. Focus means that you are thinking about one thing at a time, but meditation can help you bring your mind and body under control. This means that you can gain control of how you think about food and the choices you make each day. This is not mind control, but rather a key to unlock your appetite control.  The lack of appetite control is what prevents many individuals from gaining the mental power they need to overcome their food addictions.

If you want to control your weight, you’ll need to learn how to control your mind and how you view food and what it means to you.

Do you view food as fuel?

Do you turn to food when you are bored or having a bad day?

When you feel full, do you have a difficult time turning off the switch to say no to another handful of snacks?

You are not alone, but meditation for this can be really helpful. If you are considering taking back your health this year, I would suggest trying meditating for weight loss to help you overcome the barriers and reach your goals!

Healthcare Marketplace Changes in 2017

Healthcare Marketplace changes are no fun, and with the massive debate for the 2016 Presidential Election, it’s quite interesting how divided everyone has become over healthcare and the changes that either need to take place, or those that are expected to take place.

It has been said that healthcare is the hottest topic in news today. This comes on the heels of the election in which President-elect Donald Trump has said that he desires to “repeal and replace”.

Most folks are asking, “How soon can this take place?”

It’s not surprising that so many individuals are expecting change to come, and they want change to come quickly so that their out-of-pocket expenses go down.

The worst part is that companies like Aetna and Humana both experienced enough financial losses that they made the decision to pull out of Obamacare. Their expenses were not any better.

Until the repeal and replace does happen, what can you expect?

Today, this article will discuss what healthcare marketplace changes you can expect to see, and what you can do to combat the rising costs until a change occurs.

First Healthcare Marketplace Changes

Obamacare promised much but delivered so little.

The main thing it did deliver was an additional $1 billion in policies. Ouch! No doubt you said that a few times, and so did the insurance companies. No one saw that coming.

United Healthcare felt the sting, but they still expect membership to grow. This is because people still need health insurance to cover their needs for tests, preventatives, and prescription medications.

What does the future of the healthcare marketplace changes look like?

  1. Insurance companies have cut back on advertising.
  2. Commissions for agents have been cut.

Some states offer a tax subsidy which gives residents a little extra money to put toward their medical expenses and their prescriptions.

Obamacare required that people find an insurance plan that qualified through Obamacare, otherwise they would pay a penalty.

Blue Cross in North Carolina experienced losses that were so severe, they already estimate that they are losing $400 million this year until something changes.

Most families were willing to pay a penalty, versus facing the headache that came with a new insurance policy.

It seems that most folks are looking for health policies that are more affordable, such as short-term policies and those that will cover them should they encounter what is known as a “qualifying event”.

The healthcare marketplace needs helps, and it needs an intervention. You can call it something else, but ultimately the healthcare industry needs a helping hand to recover and rebuild.

Healthcare Marketplace Changes Mean a Change in Thinking

Did you know that most people are just sitting around waiting for the healthcare marketplace to crash?

The only way to make it better is to actively find ways to improve how we handle our health and how we assess our medical needs.

Consider for a moment that a shift in your mindset could allow you to open yourself up to natural care.

What if you began to use a netipot rather than calling the doctor at the first sign of sinus trouble?

What if you began to use a holistic modality like PEMF therapy versus medication for inflammation?

You should certainly check with your doctor to make sure that any alternative is safe for you, but prescription medication seems to always be the first course of action.

As healthcare expenses begin to rise, consider that there are numerous options for you to consider. You need only to commit to do the research so you can understand how it works.

Start taking ownership of your health, and hopefully we’ll begin to see positive change in the healthcare marketplace changes for 2017.