Did you know that the new rules of marketing and PR have now been adopted, taking control from the salespeople?
It used to be that the salesperson had control of the process. The salesperson was always taught to take control of the conversation and the sales process.
Things have changed.
Only the VERY best companies understand that customers are now armed with more information. Buyers are now more educated before they step onto the car lot.
Buyers are not buying the first time around.
What has helped the customer become more well-equipped and ready to make a decision? Today, I’m going to tell you how simple this really is.
I’ll share the new rules of marketing and PR, and how this can change the game for everyone, from the CEO to the customer turned buyer.
How the New Rules of Marketing and PR Changed the Game Forever
It is amazing that so many companies still have not realized this, but digital marketing has now taken over the approach to almost all marketing.
The new rules of marketing and PR have taken businesses by storm, and it has changed the way most business owners hire and conduct business.
- The days of making 100 sales calls a day is no more.
- The days of mailing letter upon letter to potential customers is over.
- Social media platforms, social sharing, email marketing, and E-Books have now taken over the marketing space.
- The newspaper went out a long time ago, but you can be sure that folks are reading online, on their mobile devices ALL of the time.
Research tells us that most consumers, meaning 70% of online purchases occur on a mobile device. Text messaging has taken over communication, and landline phones are nearly obsolete in most homes.
With all of this information, and big data to thank, customers can find anything they want around the clock. Decisions are now based upon what you read online first thing in the morning.
You can read all the reviews on a product or service before you pull the trigger.
It’s just the way it works these days. The future is continuing to head in that direction. What can you do to be a part of this?
You don’t need to do much, except focus on researching something before you make a purchase so you can understand what your customers go through before they make a final decision.
If you make it a point to learn more and understand what the customer really needs and wants, you’ll see just where your marketing falls short.
What should you do to change your approach?
Change it Up with the New Rules of Marketing and PR
Do you believe that you can go and make a purchase today based upon what you have read online? Most likely you now feel more confident about spending your money because you did tons of research online before you made the decision.
The new rules of marketing and PR say that if you develop solid content for your audience they will consume it. Making it attractive and easy to find is the best way to snag your target audience without it being painful and expensive.
Get them to consume the content. Use a sharp or catchy headline. Attract them, and they will come. Provide them with valuable content, and they will see why you are the clear choice when it comes to choosing the company to buy from.
If you give them what they need and you make it attractive, they won’t feel the need to seek out your competition. This is doable but you have to make the effort.
Write up a marketing plan, and then put it into action. Use every online asset available to you. Tap into the digital marketing tools that are right in front of you and you’ll move forward.
In the process, you’ll move forward quickly enough to obtain more customers and develop a lifelong relationship with them.
The new rules of marketing and PR matter, and they make a difference.