Have you been trying to figure out content marketing to attract prospects?
One of the easiest ways to recruit prospects is with solid content. This doesn’t mean just written content but video and other mediums used to market to your audience.
There are numerous ways you can attract new prospects to your business and get them to buy. Today, I’m going to share with you the 3 types of content marketing to attract prospects without breaking the bank.
I’ll share with you how you can do this inexpensively as well as how you can do it effectively regardless of the sources you choose.
Producing the Right Content Marketing to Attract Prospects
Some home business owners believe that their only solution to attracting prospects is to chase after friends and family. This isn’t true at all.
The best and easiest way to do this is by using targeted content. What does this mean?
Content becomes targeted when you write it for YOUR audience. There are certain types you’ll discover that you can rely on because they provide such tremendous value for your audience.
- Educational site/resource. Did you know that educating your customer is the best way to their heart? I prefer to use the word “audience” so that we can refer to who you are selling to as a whole. An educational site or resource for your audience will reap you tremendous rewards because it is a great way to add value to everything you do. Educating the consumer on your product or service is the best and easiest way to attract prospects. A blog or an educational site where there is a library of information will ALWAYS win the day.
- Publish an EBook. There are numerous ways that you can use EBooks to aid in building your business. One of the easiest ways to position yourself as an expert in the industry is to write an EBook. It doesn’t have to be long, and it can be a resource that answers the most common questions about your product or service. Depending upon the type of business you have, you may also want to share your biography and tell your story to inspire others. Your story matters, and as long as you are putting the needs of your audience first, you cannot go wrong.
- Interviews/podcasts. There are numerous ways to do this too. You can get others to conduct interviews with you on You Tube as well as with podcasts. The more of these that you do you never know where they will lead to. You can share the videos using all of the various social media channels. These social media platforms are the most beneficial tools that you can use to help you grow your business and attract your ideal prospects. Allow potential customers to interview you, and don’t be afraid to answer questions. Ask individuals that wish to meet with you if they are okay with you recording the conversation. Anything like this that you can use to help your audience learn more about what you do is helpful and ultimately, it will be the content marketing to attract prospects that you need.
What else should you keep in mind when creating content?
Content Marketing to Attract Prospects Now and in the Future
Content is a key component of generating leads and driving traffic to your website.
Consider creating an editorial calendar for yourself and organizing your content into an order that makes sense. One of the additional steps is the marketing of your content.
Content marketing to attract prospects means pulling out all of the stops to make it happen. If you write great articles, create interesting videos or podcasts, no one will know about them unless they find them by accident.
Marketing the content you produce is just as important as putting it out there for all to see.
Your audience is everything, and because of them you have a business. If you want to increase your traffic and ultimately your sales, focus on “content marketing to attract prospects” that consume your content and also share it.