The One Secret Tip to Improve Copywriting for Business

copywriting for business

There are numerous things that you can do to improve copywriting for your business.

Writing web copy is different from any other type of copywriting you’ll ever do.

There are a few components that you learn about online marketing once you launch your new business.

You’ll learn that digital marketing is specific in that it utilizes online tools like email and social media.

Your copywriting skills can be improved regardless of what level you write at today.

What one thing can you do right now to improve your copywriting for your business?

Basic Principles of Copywriting for Your Business

Okay.

You want to know how to improve your writing skills to market your business? Making your marketing campaign effective is easy, if you understand digital marketing.

Your copywriting needs to grab the attention of your reader as well as hook them into reading past the headline.

Most folks do not read past the headline if the headline is stellar. They already desire to click.

Regardless of your current skill level in copywriting you can get better. Here are two areas to focus on today:

  1. Improve your editorial skills. Read editorials daily for inspiration. You will also begin to see the overall tone they should have, and this will help you write and edit.
  2. Email marketing should exemplify how great your skills are. E-mail marketing communication is essential to any business today. Digital marketing requires this of you. As a professional, I am going to tell you that there are numerous rules if you will. However, there is ONE secret thing you MUST do to make your copywriting and marketing campaign effective. What is it?

You absolutely, without question, determine your value proposition. Wow. That’s it.

There is no greater thing you can do than determine what this is before you go any further.

Once you do this you’ll automatically improve the copywriting for your business.

Knowing your audience is something you have already worked on at this point. You know who your ideal customer is.

Now, you need to determine your value proposition.

So, here are the questions you need to answer.

  1. Why should your customer buy from you? Why should they choose your product or service?
  2. What is in it for your customer?
  3. Why is your product or service above board? Why is your offer better than the similar one down the street?

This is where it’s at.

Without a doubt.

If you can answer these questions, you can win over your prospects with ANY challenge set before you.

Once you have established this, then and ONLY then can you move on to determine your unique selling proposition.

This is your next step, because now you have to focus on creating that killer offer.

Your offer MUST stand out above the competitor. This means that you offer something your competitor will not offer or does not offer right now.

People LOVE this stuff.

This all goes back to attracting your ideal customer. This helps to form the offer and then make it so powerful they cannot resist you.

Make sense?

You can then follow-up with objectives and all of that. However, you MUST determine your unique value proposition.

It’s the ONE thing that you MUST determine before you can improve copywriting for business.

 

6 Simple Ways to Build Your List

get more traffic

Have you been focused on ways to build your list?

You most likely found this article as you were researching on how to do so. You may be wondering how difficult it is to build your list if you have zero experience with online marketing.

What would it take for you to start building your list today, from scratch? Even if you have a list, it may be small, and perhaps there are no sales so far.

Today, I want to focus on how you can begin to build your list by creating such a compelling reason for your prospect to click, they won’t even give it a second thought.

Compel Your Prospect Build Your List

What if you could create one, super ideal lead magnet that made you one year’s salary?

Okay. It is possible because I have seen people do this. I have not, but I know others who have. It can be done. It takes work, but it is well worth it.

The name of the game is creating something so compelling, your prospects will not even think before they click. That one click, that finger hitting the keyboard and hearing the sound of them clicking is like Christmas.

There are so many ways you can go about doing it, but there are only a few that really work well.

  1. Create an offer so good, and so compelling, that your ideal customer has no time to think about it and they just click and hand over their name, address and telephone number to you for the information you are giving them.
  2. Create a landing page that paints the picture your ideal customer is looking for. Is it tempting enough for them? Do you know exactly what that hot button is? Your landing page can be a two-for-one hit. Create the offer, and make the landing page the very thing that gets your prospect to click and hand over their information.
  3. Offer a FREE resource guide that you know will help your prospects. If you teach others to build a home-based business, let them see inside your resources you use to build your business. This FREE guide can be super helpful as a lead magnet. It creates value for your marketplace, and your prospect sees that you are giving them something upfront before they give you anything at all. It’s a great tool to build your list.
  4. Offer a coaching call for free, or at a reduced price. Offering your time to someone will open up doors for you in amazing ways. You can always set it up that they can schedule with you once they provide their information. The call is a one on one coaching call. They get you all to themselves, and you share your insights with them. Give them 15 minutes for free to ask any questions they like. It aids in building a relationship with them.
  5. Offer a “how to” download for FREE. The “how to” guides are great for getting names, emails, and phone numbers. Share valuable information on “how to” do something and you are sure to attract the right names, emails, and phone numbers.
  6. Give away your eBook. You can easily write a short eBook and offer it for FREE in exchange for your prospects name, email, and phone number. An eBook should be a great lead magnet for nearly any industry. This is because it should be loaded with valuable information for those in your target market. Load it up with statistics, figures, data, and images as well. Give it away for a limited time to create a sense of urgency and you can offer it for a special LOW price upon the release. It works great!

There are so many great lead magnets you can create, and there are numerous things you can do to help you build your list.

It is wise to start out with your focus on this project as you start your business and launch your marketing campaign.

I hope that these 6 tips help you tremendously. I am here if you would like to brainstorm more about lead magnets and how to use them.

It’s time to build your list!

 

 

Why Your Prospect is Ditching Your Blog Post

your prospect

You may believe that you hold the key to your content, but your prospect is the one who determines what you write about.

Everything your ideal prospect enjoys, believes to be true, or even likes in this lifetime will determine what you write about.

Your prospects will also determine how you write, and how you market your content.

This is because everything your prospects wanted to about you and what you do is important, and it’s the linchpin for your copywriting.

How does this translate into business, your marketing campaign, and more money for you.

Today, you’ll learn not only how your prospects rely on you to prompt their choices, but you’ll learn more about how your prospect is your guide.

Learning More About Your Prospect and What They Read

What determines how you’ll end up in your business?

Learning more about your prospect and what they read will make all the difference in the world.

The last few articles have been focused on identifying and attracting your ideal customer.

I’ve also written about becoming customer-centric as well as making it ALL about them.

Everything about the prospect matters. EVERYTHING.

Once you know who your prospect is, you’ll know exactly what you have to do to get them to read your content.

You’ll also need to know what you MUST do in order to market that content. What are the dynamics to writing the blog post that prospects won’t ditch?

  1. Use the right words. Did you know that there are specific words that have emotional triggers? Your ideal prospect will respond to specific words. These words will attract them to read your headline, and eventually they will read your article. Using those keywords throughout the article will prevent them from ditching your article. Using the right words will attract them and keep them reading the whole way through.
  2. Use images. Did you know that images are just as powerful as the words you choose to use? Every individual responds to specific types of images. The same is true when you build a marketing campaign. Depending upon how well you know your audience, you’ll have no problem finding those images that will get your prospect’s attention every time. For example, if the profile you have created for your customer or prospect is high-end, they will most likely respond well to fine cars, fine art, and gourmet foods. Does this make sense?
  3. Prospects respond to language. Language is something we all have, and it is often something we consider to be at the forefront of conversations about other countries. Language or type of language is something that also refers to how you write in your blog posts. Refrain from using foul language, and depending upon your audience you may want to make sure that your articles are more scholarly in nature. They may also be noted as more professional and well-defined. You want to write for your audience, so keep this in mind as you write. It may help to make a checklist of things you want to focus on for every article you write.

Who is your audience?

Do NOT forget to build your ideal customer profile ahead of time as I have discussed in the prior articles.

Everything that you write, and every word and image that you use will make the difference when” your prospect” is looking for content.

Headlines and Titles that Attract Your Ideal Customer

profitable small-businesses

There are so many ways to write a headline, but it’s the headlines and titles that attract your ideal customer.

The best copywriters say that there is a proven formula you can follow. The whole point is to persuade your reader to stop in their tracks.

You want to make sure that they choose your article over the competitor’s article.

How can you persuade your ideal customer to stop and read what you have written before they stop and read someone else’s?

If you are struggling to write great headlines and titles, keep reading. Check out some of the best ones I have used below.

Once you read this, try ’em out!

Proven Headlines and Titles I’ve Used

Here are my top choices for proven headlines and titles I’ve used over the last few years. Enjoy!

  1. Keep it Simple but Be Direct. Okay, here’s the deal. You need to keep it simple. Don’t beat around the bush or use heavy jargon. That scares people. Your readers are smart but let’s not make it sound like Winston Churchill is writing this. Keep it simple and get to the point.
  2. Name the MAIN Benefit (the Big Kahuna in otherwords). Yes, you’re welcome. Naming the big benefit in headlines and titles is one of the best and most effective ways I’ve been able to get my reader’s attention. I don’t use big jargon. I just name the MAIN benefit.  An example would be: Subscribe, and get my e-Book for FREE!
  3. Make An Exciting Announcement. This may not be the case with a title, but it’s perfect for headlines. If you have an announcement, make it exciting. This is true also for those who may have been with you for awhile, but perhaps you are unveiling something new. Don’t wait, just put it out there for the world to read it. You can also state it like a newscast. These get people interested all the time.
  4. Use the “How-To” Strategy. This is a great one. Using the “how-to” strategy. If you want to improve yourself in some way you’ll love click on these when you read. The same is true for your customer. Giving them insight for directions for anything is ideal. Here are a few examples: a) How to Make Money Online, b) How to Repair Your Ceiling Fan in 3 Easy Steps”. These are always going to be appealing to those who want easy ways to do things without paying someone else to do it. This is also true for those who desire to learn a new skill.
  5. Offer Valuable Information. This world is overloading individuals with facts and details. I often feel as if I hear one more bit of information I am going to have to take a nap! People get tired of information despite what we have been taught. Offer valuable information and insight. This is a great way to capitalize on headlines and titles for your work. You’ll grab your reader’s attention faster than you ever thought possible.
  6. Testimonials Are Powerful so Use Them. Titles can indicate that you are giving a testimonial, but make sure it’s powerful. Relay a powerful testimonial in a headline and make sure it’s honest and authentic. Don’t write it yourself. Grab someone you know is going to share their story and be excited about it. They will sell your product or service for you!

It’s a beautiful thing to be able to attract your ideal customer and get them to read what you’ve written.

The better your content the better customers you’ll get. Don’t fret, it’s only reasonable to believe that you should consider how best to craft your “headlines and titles”.

Identify and Attract Your Target Market in 2018

attract your target market

Today, I want to talk to you about how to attract your target market.

You need to be able to identify your market first. Once you do so, you’ll want to attract them.

There are different ways to attract the right people. What is your target market?

These are the individuals who really want or need what you are offering. Identifying the right customer means you’ll know how to build your marketing.

You will know how to build your storefront. You will also know how to design your commercials or print ads.

Once you identify your customer, you need to attract your target market. Today, I’ll tell you how to do this and achieve success.

Attract Your Target Market After Using Key Identifiers

Attracting people means you need to identify the right ones first.

What qualities do you want in a spouse? If you know this, you won’t waste your time on people that don’t fit that description.

Right?

The same is true of your target market.

What problem can your product or service solve? Who needs what you’re offering?

These are two important questions.

If you want to attract your target market, do not assume ANYTHING. You cannot guess that your customers know everything about your product.

Do everything that you can to get to know your customer and engage with them prior to opening your business.

Once you launch, you’ll continue to research. Look at data and track your progress.

Be forward thinking and have long-term considerations. If you know your customer before you start, and you continue to refine your research you cannot lose.

Your first step to attract your target market is:

  1. Gather information. Again, research is the key to knowing how your ideal customer is. Within this, you’ll want to ask, “Is the market I want to do business in really big enough for me too?” You should also answer whether or not you feel that you need to redefine your business a bit to make sure it lines up with your market. How can you make the most of your marketing efforts to win in this market? It all matters. Answer these questions before you start.
  2. Create customer profiles and identify market segments. I cannot stress enough how important it is that you define your customer. Then, you’ll want to consider breaking your market down into segments. Who shares the traits you find in your ideal customer? How does your market have? All of the items that go into the demographic like age, marital status, zip code, occupation and even ethnic background all play a part in your customer profile. Then, you’ll look for market segments. This means looking a bit deeper into their interests and hobbies. It all matters.
  3. Super specific! Okay, so this one is huge. If you are not specific about who your customer is, you’ll create the wrong marketing campaign. When it’s all said and done, you need to know what they believe to be true, and what they respond to. Does your story resonate with them? If you believe that it will, this is the one. Be as specific as you can be.
  4. Assess your resources at this moment. What do you have right now at your disposal that you can use? Make a list of everything you can use right now before you go any further. Research what resources online you can use to gather data, compare data, and check Google trends for important information about what your market is doing at this moment. Find out how it performed in the past. There is a lot of information out there, so get started.
  5. Storytelling. Always tell a story. Lead with a story. That’s the ticket. When you tell a story, it will resonate with customers. Be authentic in your story telling, so make it believable. It cannot be far-fetched. Keep it detailed but easy to read and digest. Leading with a story is ideal for any industry.

There isn’t any mystery to how you can build your business with a solid marketing plan if you follow these points.

If you use these points and they work, you need to repeat. Use what works and eliminate what does not work.

When you can “attract your target market”the possibilities are endless.

How to Increase Traffic to Your Blog in 2018

get more traffic

Many folks believe that you don’t need to do anything extra to increase traffic to your blog.

The need for driving traffic to your blog or website has long been misunderstood.

Traditionally, most people truly believed that putting up a website was enough.

If you had a website, the customers would show up. It’s magical really. However, that notion is fairies and unicorns. (Yes, it really is).

There are numerous things you can do to increase traffic to your blog. I am going to share my top methods in this article.

I’ll also share with you WHY these methods are key in 2018.

Increase Traffic to Your Blog with 6 Sure Fire Methods

So you want to know the secret to getting more traffic?

If you have a blog that is brand new, or if you have one that you put up two years ago, and you aren’t seeing traffic, this article is for you.

Pull up a chair and grab a pen. This will take some time. There are 6 sure fire ways that you can increase traffic to your blog.

  1. Who is your perfect, without a doubt ideal customer? Okay, I know I have mentioned this before, but it bears repeating. You absolutely must know without a doubt who your ideal customer is. If you know who they are, you are able to streamline your marketing, but more importantly it’s your message. Once you know this, you’ll be able to narrow down your look, images, and most importantly your content. Learn more about creating customer personas.
  2. Who are you? You absolutely MUST know that your message will resonate with someone? What do you stand for? Most likely, those who stand for the same things are going to follow you. You cannot be shy about who you are and what you do. Secondly, you need to know that how this translates into your website is a big deal. Who you are and your message will attract customers that are like you.  Leave clues, and they will arrive.
  3. What is your message? Your marketing message will either attract customers to you or it will deter them. Which would you prefer? If your site gives the appearance of cheap and destitute, you’ll attract those who have little or no money. If you want those who have money to spend, you want a website that conveys this. Make your message clear. Leaving any mystery to what your message is will also lead to customers that are vague. You don’t want that either. Be clear and concise.
  4. SEO is a MUST. Unless you are utilizing SEO you’ll struggle to get more traffic. Once you have utilized those tips above, then you can move to creating SEO. Search engine optimization is a key component of any marketing campaign. Those who have a boutique or a shop will want to utilize local SEO efforts. Those who are marketing online will benefit from other tools first like a blog utilizing SEO and all that it entails.
  5. Email marketing. One of the best and most popular ways to increase traffic to your blog is to focus on email marketing. The more you put your name  in front of your customers, the more you’ll notice an increase in traffic. Keeping your visitors and customers updated on your products and services is a great way to raise your value in the marketplace and get your content shared. You can share content from others related to what you are doing, and you can send out reminders about promotions and more. It’s easy to do, and you should send one monthly for most businesses.
  6. Paid traffic. Although some do not see the value in this, paid traffic is highly valued. Facebook will give you more bang for your buck on ads. You can customize your audiences and you can stretch your dollar. It’s a win-win, but you’ll want to learn as much as you can before you see what sticks to the wall.

There are tons of tools that you can use to grow your business online. These are all great and successful recommendations that you can use to “increase traffic to your blog” too.

Engaging with Your Prospects on Social Media

prospects on social media

Have you been trying to figure out how to engage with your prospects on social media?

You can find any number of tips and tricks online. You have to be careful who you get your tips from.

Not everyone who claims to be an expert in social media is telling you the truth. You should also consider that they are knowledgeable about your market.

Social media works. This is true no matter what industry you work in. Engaging with your prospects is also a different ball game.

How can you absolutely make sure that you engage with your customers and keep the conversation going?

Today, I’ll share with you how you can get your prospects on social media engaged, and keep them engaged daily, monthly, and yearly.

Engage Prospects on Social Media by Getting Their Attention

The desire to engage your prospects will always be there.

The key here is knowing how to get their attention. What ONE thing can you say that will get your prospects to look your way?

You cannot engage your prospects on social media until you get their attention.

Here is what your prospects want to know before they make any decisions about you or your product or service.

  1. Let them see your value or know what you’re worth. If your prospects aren’t sure what you can do to make their life easier or help them run their business better, they most likely won’t want much to do with you. You absolutely have to let them see WHY they should choose you. There is a particular element here to which you need to serve others to get them to come around to your way of thinking. However, they want to know what you know. They want to know how you can help them. They want to know what you can do for them. It’s the beginning to building a long-term relationship if you do this. You have to do the work to get anywhere with your prospects. Let this shine through social media, and they will begin to ask you questions. After you let a few facts shine, add a call-to-action. You’ll most likely get questions. That is what you want!
  2. Utilize feeds on platforms that apply. Feeds are a great way to automate your content. There is nothing better than giving someone the ability to choose to read your content and devour it. Depending upon what type of platforms really apply to you will determine how you share your content. Whether you write it all yourself, or you choose to curate certain types of content, you should utilize feeds on any social media platforms that apply to your market. Find out where your audience is hanging out, and that is where you want  to be.
  3. Customize your initial conversations. Everything you do should be customized to your audience. If it does not fit your audience or speak to them, stay away from it. The very first time you share content that doesn’t resonate with your audience, you’ll lose them. Customize initial conversations when you initially set up your account. You’ll thank me later!
  4. Monitor your results and repeat what works. Monitoring and tracking are a huge part of what you do. Monitor your marketing efforts, and repeat what works. I cannot tell you how many times I kept repeating everything I thought would work. Throwing stuff up to see if it sticks is dangerous. Focus on what works, and eliminate what does not work. The more you monitor in the beginning, the quicker you’ll learn. This means you won’t have to monitor things so closely down the road.

Social media is simple, but it is work. It is a vital part of your business. If you do not take the time to learn about your audience and what they need, you’ll fail.

Focus on learning as much as you can about your audience. Then, go and implement marketing strategies around this.

You’ll find it easier than ever to engage your prospects on social media.

Top 3 Reasons to Start an Online Consulting Business

content marketing

Starting an online business can be profitable, but what you may not know is that an online consulting business is a top choice.

There is a definite need for help in numerous areas of business, including how to run an online business.

Regardless of what you choose to offer consulting for, you can present your website, your offerings, and how to obtain your services all online.

The best part is that you can easily leverage the internet to market yourself. What are the main reasons that individuals choose to become a consultant?

Today, I’ll share the top 3 reasons to start an online consulting business, and what you can do to ensure that you get top results.

Why it Pays to Start an Online Consulting Business

Having your own business can be fun, profitable, and it can be very rewarding.

You can start a wide variety of businesses online, but choosing to start an online consulting business is a great way for you to have the freedom you want to work from home and earn a living.

There is no doubt that consulting is like any venture, in which it has pros and cons. The pros are really good pros!

Here are the top 3 reasons to start an online consulting business.

  1. You don’t have to know it all. Okay, okay, so you need to have a working knowledge of what you are offering consulting for, but you should know that you don’t have to know every little thing about what you are offering consulting for. The key to outsourcing is lining up the clientele, and then outsourcing the work. You can get paid for what you know, but the beauty is in outsourcing the work. Consulting by means of an online platform is the key to earning a good profit without having to work hard, and helping your clients find success.
  2. Leverage the success of others. It has been said that repetition is the key to success. This is also true when it comes to consulting work. You can learn a lot by watching others and also doing what they are doing. Those who are successful learned to emulate what others were doing in order to obtain their own success. This is true of consulting as well. Regardless of what you are consulting for you can easily leverage the success of others to build your consulting business.
  3. Low overhead. One of the biggest benefits to having an online consulting business is the low overhead. There is a lot to be said for low start-up costs and for low maintenance costs as well. Online marketing has made it easier than ever for individuals to grow their business and branch out by leverage numerous tools to do the job. There seems to be no end to what you can do with consulting these days, and if there is a low financial investment attached with something, be sure to jump on it while you can….before it changes.

There are endless possibilities when it comes to how you can use the internet to start and grow your business.

Consulting is a great way to do some good and earn a profit. Let this year be the year that you choose to launch your “online consulting business”, and begin changing your income and your life for the better.

Starting Off the New Year Right!

marketing trends

There is no shortage of articles to read about starting off the New Year right.

Everywhere you look there are new fitness packages, supplements you can purchase, and books you can read for that magic solution.

In fact, you can start fresh with a new wardrobe, new makeup, and a new someone special if you so choose.

There are a million ways to start off a new year in a new way. So, is there only one right way to do this?

There isn’t, but let’s be honest we love this stuff. I decided to jump in though, and talk about starting off the New Year right in ways that are most likely unconventional.

Starting off the New Year Right with the Right Attitude

Although a lot of what you hear at the New Year is all fluff, you can be sure that starting off with the right intentions and attitude is a great place to be.

If you are only thinking about what good you can do, how you can improve your life and how you can grow spiritually, then you are headed into the right place.

I have to say that not only are more people interested in being better people, but they are also concerned about ensuring that their kids see the right example.

These are the right things at the right time, and you can be rest assured that you’ll be the one others look to when your year is starting off more stable.

Stability is the key word this year, because I find that many folks have shaky experiences when they are living without a solid foundation.

Starting off the New Year right consists of a few simple things for me

  1. Attending a church service when available New Year’s Eve. Most churches have a New Year’s Eve service. If yours does I would encourage you to attend, but go expecting something to happen. What is it you desire? What do you want from God? Do you want more blessing, more love, more peace, or more of Him? Look for the opportunities within your Christian walk to seek more of Him in all things. The more you seek the more you will find.
  2. Do set goals. Okay, this may sound cliche, but remember, setting goals is what you should be doing all of the time. The one thing I’ll urge you to do for the new year is look back on 2017 and see where you have opportunities for growth and more. There are opportunities in every area of life, but setting goals gives you the foundation for your expectations. What did you accomplish? How can you stretch yourself further? Could you do more? This is why goals are the key to getting stuff done and final. It’s all about setting goals and getting moving!
  3. Track and report. As you make progress, write it down. Track all that you do and report on it. You need to keep records for yourself on everything. As you test marketing methods, track the results and write it down. Give yourself some leverage to use for changes and new tools. Track and report is the key to understanding how you are doing and what you must change going forward.

There is no time like the present for positive change, so don’t wait. If you truly want to focus on starting off the new year right, set your goals, track, and always keep pressing on for more!