What is Your Branding Formula?

your branding formula

Did you know that your branding formula is still as important to your online business as it is with a brick and mortar business?

There is no shortage of branding needs with your business. It is how you stand out in a crowd from the beginning.

It’s all about building a brand that people trust. How do you do that?

Well, it’s what you do when no one is looking. In other words, it has much to do with your character, or giving character to your brand.

Jeff Bezos is onto something.

Today, I am going to discuss your branding formula, and what you need to know before you start building a name that people know, like, and trust.

How to Build Your Branding Formula

So you want to know how to build your brand?

It’s all about building a brand that your customers can trust. Amazon has done a great job with this, and as Jeff Bezos says, “This is what people say about you when you’re not in the room.”

Think about the last time you went to a party, and when someone left the room, all you heard was, “Man, his company is super successful”, or how about, “Look at him!”

It’s all about looks in this case, although in a different way than you would imagine.

There is a way to build your branding formula in an effective way, and it will keep you from going broke.

This formula is the Attraction Marketing Formula, and it is not a new formula. This is about attracting the right people, or the ideal customer.

You’ll want to:

  1. Build your audience. Okay, so you know who your ideal customer is. Build your audience based upon this. If you are appealing to your audience, you will continue to move forward. Build your social following on one platform, then continue onto another. You can’t go wrong when you build a social following.
  2. Get social proof. The old saying goes, “The proof is in the pudding.” This is true. This is a huge piece of your branding formula. If you have followers engaging on your social media pages and asking for more of what you have to offer, this is a good sign to all others. You also need to share with your audience the proof of what you are doing. What can you do that someone else will not do? Help your customer see why you are the clear choice rather than someone else. This makes a tremendous difference in all aspects, but giving proof is where it’s at. Do you have case studies? Have you completed surveys? These are all great ways to provide the proof to those who are not familiar with you.
  3. ABI. What in the world is ABI? There was a great article I found on Inc.com, and it was all about essentially using a brand formula to create what you want.  “ABI”, is Audit of Brand Integrity. This is the term for seeing how your efforts outside with marketing create the internal results that you are getting. This should always be the case. All of your efforts should be a direct reflection of what is happening on the outside.  You have to work at this, so there is a formula that was in this article. I’ll share the formula with you, and then I’ll break it down a little.  TBD+ABI=PBS. What does this mean? TBD-Think, Be, Do. ABI is Audit of Brand Integrity, and PBS is Prevent Brand Slaughter. It’s a worthwhile formula, and it’s so true. At the end of the day this is about who you are versus what others say who you are. If you are not genuine your customer will know.

At the end of the day, you need to deliver something if you promise it. If you offer something, stick to it.

If you tell the customer that you’ll do X and Y to get Z, then follow through. Overall, be transparent, but do things with excellence.

“Your branding formula” should indicate the true you, and what you are going to do.






3 Ways to Stand Out in Your Crowded Industry

3 ways to stand out

Building your business online means you’ll need to find at least 3 ways to stand out in the crowd.

It’s competitive, and it’s noisy (for lack of better words).

There’s no doubt that using the internet is the best way to promote your brand or your business.

However, there is generally at least one competitor providing the same product or service. Right?

How can you make sure your potential customer knows that you exist?

Today, this article will focus on 3 ways to stand out in your industry. You’ll learn what you MUST do to rise above the noise and be heard.

3 Ways to Stand Out to Your Target Market

It takes work to start and grow a business.

It takes even more work to stand out and get noticed. Your target market needs to know that you exist and that you offer something they need.

There are 3 ways to stand out in any marketplace regardless of how crowded it is.

  1. Be agile but be quick. It doesn’t matter how much you think you know over your competitor, but it pays to be agile and be quick. You still must do things right, but you must be able to make a quick assessment of what needs to be done and do it quickly. The digital world is constantly changing, so you cannot afford to be slow. Time is money, so don’t spend too much of it. Make sense?
  2. Test, track, repeat. Testing is huge when it comes to online marketing methods. Testing a method is the only real way to know whether or not it is working. The only way you’ll know if something works and works well, is to try it, test it in different ways and then repeat what you know is working. This is the only way to know what works for both large and small companies. Don’t be fooled into thinking it doesn’t matter! Remember, it is vital to know what works so you know where to put your marketing dollars. You have to decide whether or not you plan to disrupt the marketplace.
  3. Be younique. Okay, so I have to tell you first off, I spelled unique as “younique” so that I drive home the point. One of the greatest of the 3 ways to stand out is to be you. There is only one you, so be the best you that you can be. Do you offer a specific guarantee? Make that super visible on your website where your customers can see it. Do you offer the fastest turnaround time? Highlight that, and let it be the thing that puts you over the top. Whatever you do well, or whatever you do that no one else is doing, highlight that and let it set you apart from your competition.

There are many ways to win customers over, but it takes real work and focus to make them happy, keep them happy, and to keep serving them to the best of your ability.

If you want to stand out in the noisy marketplace you have to be on top of your game every single day.

If you want to win over your ideal customer before someone else does, use these “3 ways to stand out” and work by them daily.


Why it’s Wise to Go Digital in 2018

go digital in 2018

There are tons of ways to start a business, but you better believe that you can go digital in 2018.

There has never been a better time to start an online business, and all of the possibilities are at your finger tips.

In this article, I’ll share with you WHY the internet is your best friend in business and how you can leverage the internet long-term with a great business plan.

Go Digital in 2018 with a Real Business

There are still many individuals who fail to see the benefit of building an online business. There has never been more growth on the internet, and now it’s where most purchases are made.

In fact, there is now more activity on mobile devices than desktop pc’s!

This is great news for any entrepreneur that wants to leverage the internet to build a business. You can easily go digital in 2018 with a product people are looking for or possibly one they need.

The top reason that you should consider building an online business is because you can service everything online.

You can find the data you need online, websites are built online, and all copywriting is virtually digital these days.

Additionally, there are 3 great reasons you need to start now.

  1. It’s free to use the internet and it’s available around the clock.
  2. Because you can access it any time it makes it convenient for you to keep up with your daily tasks. You can go to the beach and check in when you need a quick break from the sun.
  3. You will have more time to spend with your family.
  4. You’ll have more time for hobbies.
  5. You’ll be able to travel more.
  6. The amount of income you can produce is endless.

There really is no end to what you can do when you leverage the internet to build your business.

It’s free to sign up for social platforms, and you can use them to aid in driving traffic to your website to get more exposure.

The more exposure you get the more sales you’ll make. The number of avenues you have to produce income is endless as well, and networking with others is easier than ever.

From systems to processes and problems to solutions, you can easily create a simple business plan that will get you excited and start generating income within days.

Are you up for the challenge to go digital in 2018?

Learn How to Go Digital in 2018 with Expert Training

So, you want to build an online business?

Now, all you need to do is find out what problem you can solve for people. Once you know the answer to that question, you’ll want to get some expert training.

When I began looking, it was difficult to find those who would actually help me. There were many folks out there talking about their money, house, expensive cars, and none of it helps train people to build businesses.

I began to learn with Elite Markting Pro, an amazing program from expert online marketers and business consultants. These men and women know what they are doing.

If you have experience that is great. If you do not know anything about marketing online, it’s time to get some expert training.

You’ll learn everything from the very beginning stages, to marketing and tracking your progress.

I attribute my success to Elite Marketing Pro, and all of those who built the company and courses from the ground up.

Learn more about how to “go digital in 2018:!