Tips, tricks, tactics, whatever…
We are simply getting bored with copywriting. No wonder.
Even if we know all the writing principles.
And the inspiration is a huge fountain of thoughts, ideas, and projects in our heads.
But, as usual, when it comes to the article, the chances to create viral content are close to zero.
Using these quick and easy copywriting formulas, I got to the Essay Today Top Writers List with more than 1300 completed orders and 99% satisfaction rate within half a year.
So what, you ask me?
Hardly boastful result, huh? Well, that’s only one of the places where I work as a freelancer and ghost blogger.
Am I working days and nights?
Could I have hired other copywriters?
Forget it. I just did one thing – I noticed how grand companies manage their content and made formulas to use these copywriting tactics wisely. And it’s a perfect match for viral copywriting.
How I did it? Just follow the article until the end and you’ll see what happens, when you just apply these copywriting formulas.
The Beautiful Copywriting Tactic
Let’s face it – we all like looking at beautiful things, admiring ideal shapes, buying pleasant images that stir our imagination.
The same is with any content. We perceive text as a physical landscape.
Besides beauty, plenty of powerful words increase conversion rates.
Here’re some of the most powerful words you should use while copywriting:
Let’s see how Apple used one of them in the headline below to boost sales:
Or BuzzSumo in one of their headlines:
Use numbers to influence the audience.
Here’s how Louis XIII Cognac used a number and a powerful word to emphasize that it takes 100 years to make the cognac they sell:
he videos for this campaign got almost 1.8 million views. The ad campaign itself received feedback as one of the top 10 efforts of the year in marketing by Luxury Daily.
Use a question mark to intrigue/stir your audience.
Here is the beauty formula:
The Beauty Formula
Number + Powerful Word + Question Mark + Spicy Element
Let’s try to rewrite a topic applying the formula (I chose one about cats and dogs for examples):
Cats are better than dogs.
Can these 27 Remarkable Quotes by Mark Zuckerberg Prove that Cats are Better than Dogs?
Looks better, right?
To make an article beautiful, use simple Active Voice sentences.
Make paragraphs smaller and sentences shorter. Never use too many punctuation marks like here (from Neil Gaiman’s novel “Neverwhere”):
Such sentences with 10 or more punctuation marks like in the above example occur only in literature. Instead, rewrite the text:
There are many reasons that cats are better than dogs because they smell less, they eat less, they are calmer, etc.
3 reasons that cats are better than dogs:
- One – they smell less.
- Two – they eat less.
- Three – they are calmer, etc.
The Smart Copywriting Tactic