Impact of social media on children’s mental health a ‘real tragedy for our time’, says new private schools chief

Performing is in Shaun Fenton’s blood. He may be the new leader of Britain’s top private schools, but he is also the son of 1970s rock star Alvin Stardust, his mother was a dancer and his brother is an award-winning DJ and record producer.

“The advantage my dad always had was that people had chosen to turn up by buying a ticket. The disadvantage for teachers is the students haven’t any choice. That’s why teaching is a performance art,” he explained, sitting in his study in Reigate grammar school where he is head teacher.

“You have a different audience seven times a day that you have to enthral, inspire, engage and help to learn as well as enjoy your lesson.”

It is a vocation that has taken him from PPE at Oxford University (the first in his family to stay on at school beyond 15) to a career in a state comprehensive (the Ridings was then seen as the toughest in Britain), state grammar, state academy and now chairman of the Headmasters’ and Headmistress’ Conference (HMC), overseeing schools from Eton and Harrow to Manchester and Reigate.

No previous chairman has had such a breadth of school experience to draw on to articulate a vision for HMC. In an interview to open his year in charge, he outlined that vision: it will focus on tackling the rise in child mental ill health, helping children cope with social media and ensuring HMC schools play a key part in helping disadvantaged pupils.

Social media, he believes, is contributing to a mental health crisis among children that is “a real tragedy for our time”. He said emerging evidence pointed to the constant pressure to be online and incessant stream of negative information damaging children’s mental health.

“The tragedies in the world, the problems in conflict areas, the disease, issues causing mass migration are in the consciousness of young people more than ever before,” he said.

This article was written by Charles Hymas. You can read the full article when you follow this link- https://www.telegraph.co.uk/news/2018/08/12/impact-social-media-childrens-mental-health-real-tragedy-time/

What is Attraction Marketing and How Can it Set Your Business Apart?

Attraction marketing is the culmination of your marketing efforts to draw customers to you and your brand. As with any marketing strategy, attraction marketing focuses on setting your brand apart from your competitors by making your company attractive to potential buyers. This is accomplished through developing your brand marketing strategy by evaluating your marketing goals, evaluating how your are performing, and adjusting your plan using metrics.

Attraction Marketing Strategy and Story

Attraction marketing is all about making your brand more attractive to your buyer personas as well as attracting them to you through inbound marketing. The two work hand-in-hand and should be a pillar of your marketing efforts, and it all begins with your attraction marketing strategy or strategies as the case may be — there is no one “right” way to market your brand but there are many tried and true ways to do it.

Strategy alone, however, doesn’t necessarily flow through to your customers but your story does and storybranding is how to give your brand an enduring and lasting impression on your clients. Be careful though, as storybranding and storytelling are two different animals.

Get Found and Be Seen

Your brand story sets up the foundation for who you are and what you do and, if done right, will be the thing that your buyers admire as they meander through your sales funnel. Of course, all of that magnificent storybranding will be for naught without a quality website and some killer SEO which is exactly why you need to shore up your website: to be seen.

We’re talking, of course, about your internet presence and how it affects your attraction marketing campaigns. The gateway to your brand story and to your attraction marketing as a whole goes through your website which may very well be your most valuable sales asset. Most importantly, it puts you on a level playing field with your competition through the necessary exposure of the internet.

Getting folks to that site comes down to search engine optimization which spans both organic and pay per click by optimizing your website for greater results. While SEO is an intrinsic tool to have, the quality of the content you provide on your site is what keeps buyers there and hooks them in to your sales process.

Want to learn more about how to create quality content? Read this article on how to create content for each sale funnel stage.

Thought Leadership

Possibly one of the most useful parts of attraction marketing for your business is that you become the thought leader in your industry. Buyers as well as industry leaders will turn to your brand to help solve their problems as you make them more aware of the issues they face.

Thought leadership though is more than simply having quality content and making that content relevant to your target audience. It deals with the entire suite of broadcasting your brand, who you are, and what you know about your industry and the solutions you have available across many different avenues. Social media, trade shows, marketing metrics, and lead nurturing all make up vital pieces of your thought leadership toolset.

More than that, the importance of thought leadership for your brand is to continue to set yourself up on a higher plane than the rest of your competition by delivering what you already know and conveying it in a way that attracts people to you.

Lead Nurturing Throughout the Buyer’s Journey

Once you’ve got a lead whether from a trade show, through your inbound marketing, or through social media, it’s time to nurture them through your sales process and guide them through their own buyer journey.

While there are many ways to nurture leads, keying in on how your specific buyer responds to different stimuli is necessary for landing sales. Tactics including drip emails, lead nurturing campaigns, and remarketing are all tools that should be part of your lead nurturing tool box. Additionally, towards the end of your buyer’s journey, your sales and marketing staffs should be on the same page for sales-ready leads.

Finally, you’ll need a way to evaluate your marketing efforts. Inbound marketing software, analytics, and metrics can certainly help, but having a strong OODA loop within your organization will aid in making decisions. Remember, it all starts with data.

The Nitty Gritty: Why Attraction Marketing?

The question you’re undoubtedly asking is why attraction marketing is useful to your business which is a very valid one. Think of attraction marketing as the magnet that draws customers to your brand at large. The deeper aspects of attraction marketing such as your content, thought leadership, and brand story make your brand something that sticks with them.

Dan Gartlan
Dan Gartlan helps companies of all kinds drive their business initiatives and achieve their goals with strategic marketing programs that deliver results. As President of Stevens & Tate Marketing, he has over 20 years experience across various industries, and continues to share his expertise to build brands nationwide.

28 Actionable Affiliate Marketing Tips & Strategies, 2018

by Anna Dizon, May 28, 2018

Affiliate marketing refers to the process by which marketers promote a product or company and receive a commission on each sale generated by their marketing. A Mediakix article recently reported that, as of 2016, 81 percent of brands and 84 percent of publishers use affiliate marketing programs. Marketers looking for opportunities in affiliate marketing need to constantly improve their strategies in order to be successful, so we asked experts to share their most successful affiliate marketing approaches.

Here are 28 affiliate marketing tips from the pros to get you started.

1. Learn to Outrank the Competition

Mícheál Brennan, Content Marketing Manager, Design Wizard

Most affiliate marketers concentrate their efforts heavily on SEO to gain traffic for their site so, if you want to become a successful affiliate marketer, you’ll need to become an SEO shark. Affiliate marketing is becoming more popular, so if you want to get one of those coveted top three spots, you’ll need to learn how to outrank your competition. Personally, I favor white hat SEO over black hat as I believe it’s more sustainable plus, as an affiliate marketer, if you create content that is hugely resourceful, it’s going to keep visitors on your site longer. They are going to be more likely to click on your affiliate links resulting in revenue for you. I also believe that you should concentrate heavily on building a list because, if your site does eventually get penalized, you can still generate revenue by sending offers out to your list.

2. Do (Lazy) Research

Danielle Edwards, Project Manager, Artonic

Always be on the lookout for eye-catching affiliate ads as you browse the web. Keep a document or Pinterest board of great ads that you can reference. This helps you in many ways — you’ll stay current on design trends, you’ll see what competitors are creating and you’ll be inspired. Plus, when the time comes to create an amazing ad, you’ll be ready.

You can read the full article when you follow this link- https://fitsmallbusiness.com/affiliate-marketing-tips-strategies/

5 Content Marketing Ideas for August 2018

There is something magical about content. Articles, video, and interactive web pages can engage potential customers and build trust and a sense of reciprocity.

Content marketing is the act of creating, publishing, and distributing content with the aim of attracting, engaging, and retaining customers for your business. It works because content gives site visitors something of value for free. Shoppers are grateful, and they may trust your business more or be more likely to shop with your business in the future because of the content.

To achieve these ends in August 2018, you might create content around independent music and film, the PGA Championship, emotional stories, summertime experiences, or even back-to-school shopping.

1. International Film & Music Festival: August 29

The 5th Annual Long Beach Indie International Film and Music Festival begins August 29 and runs into September. The event draws a few thousand attendees to the Cinemark at the Pike theaters in Long Beach, California, and has shown more than 600 independent films since its inception.

The 5th Annual Long Beach Indie could help connect your business and your content to the independent film and music industry. That might make for some interesting content.

The 5th Annual Long Beach Indie could help connect your business and your content to the independent film and music industry. That might make for some interesting content.

The event also includes the LBI International Entertainment and Music Industry Conference, drawing music and entertainment industry leaders and scholars.

For content marketing, your business has a few options.

  • Write articles about the films or the conference, especially as you find connections to the industry your business serves. Online music stores could have an obvious connection since one of the categories is Art & Music documentaries.
  • Write articles or make videos about independent film or music generally. It may be the case that there is already an independent film or musical composition that has a connection to your store’s industry segment.
  • Cover the event. Put on a journalist’s hat, attend the Long Beach Indie, and report on it. This will work well for online businesses with customers that have an interest in independent films and music.

2. PGA Championship: August 6

The PGA Championship, the annual golf tournament conducted by the Professional Golfers’ Association of America, is celebrating its 100th anniversary August 6 – 12, 2018, at the Bellerive Country Club in St. Louis, Missouri.

Golf is a popular pass time and an opportunity to create content.

Golf is a popular pass time and an opportunity to create content.

If there is a connection between the niche your business serves and golf, you should have plenty to write about in August. Here are five possible article or video titles.

  • “The History of the Bellerive Country Club”
  • “10 Tips for Watching the PGA Championship”
  • “The 5 Greatest PGA Champions of All Time”
  • “How to Hit at Hole in One at the PGA Championship”
  • “11 Ways the Golf Industry Affects You”

3. August Storytelling

Content marketing can take the form of storytelling. This can be a historical story, a story about a person, a story meant to evoke an emotional response, or even a story about a business.

A recent favorite of mine is this five-minute story about a family-owned tire retailer, Commercial Tire. The company is celebrating its 50th anniversary in 2018. It released a video on what is important to the company.

 

The same company also tells customers’ stories. In August 2017, it released a profile of Milly Whitted. The story is worth the four minutes it takes to watch because it is a good example of a customer story that is also a testimonial.

 

For August, try telling your own stories. These can be similar to the Commercial Tire examples shown above.

4. August Images on Instagram

In North America, some of the hottest days of the year will fall in August. August is also one of the most popular months for vacations and outdoor activities. So why not use the month to heat up your company’s Instagram presence with summer-inspired images.

Let’s take a look at a few examples. Chubbies, which sells “radical shorts for your weekend,” has been combining summer images and humor on its Instagram feed.

If Chubbies can do summer on Instagram, so can your business.

If Chubbies can do summer on Instagram, so can your business.

Divinity Bracelets seemingly includes sun, sand, or summer in every one of its Instagram images.

The water and sun remind Instagram followers of August vacations.

The water and sun remind Instagram followers of August vacations.

Lilly Pulitzer, which has more than 840,000 Instagram followers, always seems to have a summer state of mind.

Retailer Lilly Pulitzer's apparel can focus on summer experiences. But just about any business can create some summertime photos.

Retailer Lilly Pulitzer’s apparel can focus on summer experiences. But just about any business can create some summertime photos.

5. Back-to-school Listicles

In the United States, moms and dads spend more than $80 billion on back-to-school shopping, according to the National Retail Federation. What’s more, about 33 percent of parents surveyed will do at least some of their back-to-school shopping online. Likely an even greater percentage will research everything from shoes to pencil sharpeners online before making a buying decision.

Content around back-to-school may attract shoppers who are researching online before making back-to-school purchases. <em>Image: Aaron Burden.</em>

Content around back-to-school may attract shoppers who are researching online before making back-to-school purchases. Image: Aaron Burden.

In August, consider creating back-to-school-related list articles — listicles — aimed at providing your audience of potential customers with useful tips.

Here are a few example article titles, to inspire.

  • “11 Credit Cards That Offer a Discount on Back-to-school Buys”
  • “8 Back-to-school Trends to Boost School Performance”
  • “9 Back-to-school Items Your STEM Student Must Have”
  • “5 Ways Shopping Online for Back-to-school Items Saves Money”
  • “Back-to-school: 17 Tips for the Best Dressed Students”
Armando Roggio

Armando Roggio

Bio   •   RSS Feed


email-news-env

Sign up for our email newsletter