Agile Selling: What it is and Why it Matters

Agile selling, what is it?

That’s a great question. I heard this term a few years. I didn’t know what it meant. Fast forward to 2017 and I hear it more frequently.

Now it means more to me than I ever imagined. I have discovered that this term is mainstream. This term encompasses everything I have learned about selling.

Should it matter to you?

Yes, it should.

If you are selling anything, whether it is a product or a service, you need to be agile in your sales and service approach.

Today, I am going to share with you some great tips that I learned from Jill Konrath. When you finish reading this, you’ll have a different view of what it means to position yourself for sales success.

What is Agile Selling?

The word “agile” alone means to “move quickly and easily”.

Some even say that this means to be “efficient”. That is a close second.

If you aren’t really sure whether or not you’re reaching your full potential in sales, you could learn a few things from author Jill Konrath.

Selling has always been in existence, but many things about selling have changed. Here are some key concepts from Jill to help you understand what agile selling really is.

1. Today’s buyer is unique. Things have changed, and while building relationships will NEVER go away, the buyer and their expectations have changed. Big data tells us that buyers make their decision online before they buy. More than 70% of all buyers have researched online prior to pulling the trigger. This is true for purchasing a new vehicle as well.

2. Success is sales is based on your mind-set. You may have heard the saying that “mindset is everything.” This is true, and you MUST be prepared in order to be successful. Be willing to investigate, ask questions and get to know your buyer first. Don’t rush things, otherwise you’ll push your customer out of buying from you.

The key to sales success in todays ever changing sales world is ‘re-framing failure’ because it isn’t one-bit personal.
– Agile Selling

3. Develop your personal toolkit to help you adapt. If you don’t like change forget about working in sales. Anyone who works in sales must be ready to adapt and change. You must also be able to learn quickly and make decisions. Always focus on making an assessment and you’ll learn to be better prepared faster!

4. Follow with intention and develop good habits that help you launch it. There is no doubt that working with intention in anything in life will help you get further than you ever imagined. Good habits will drive success. Bad habits will drive failure. Agile selling is all about teaching you to focus, prioritize, and then implement. If you don’t, you won’t launch a successful day. Always plan to succeed. This means you MUST prepare ahead of time. If you fail to plan you plan to fail.

If you want to be ready to adapt, build relationships, maintain them and increase revenue you absolutely must read this book by Jill Konrath.

These four concepts are just a touch of what she talks about.

Her success stems from her taking the time to implement everything she suggests. I hope that you found these tips helpful ,and that you’ll consider using them daily to increase your productivity and success.

“Agile selling” is what creates success.


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