Did you know that your branding formula is still as important to your online business as it is with a brick and mortar business?
There is no shortage of branding needs with your business. It is how you stand out in a crowd from the beginning.
It’s all about building a brand that people trust. How do you do that?
Well, it’s what you do when no one is looking. In other words, it has much to do with your character, or giving character to your brand.
Jeff Bezos is onto something.
Today, I am going to discuss your branding formula, and what you need to know before you start building a name that people know, like, and trust.
How to Build Your Branding Formula
So you want to know how to build your brand?
It’s all about building a brand that your customers can trust. Amazon has done a great job with this, and as Jeff Bezos says, “This is what people say about you when you’re not in the room.”
Think about the last time you went to a party, and when someone left the room, all you heard was, “Man, his company is super successful”, or how about, “Look at him!”
It’s all about looks in this case, although in a different way than you would imagine.
There is a way to build your branding formula in an effective way, and it will keep you from going broke.
This formula is the Attraction Marketing Formula, and it is not a new formula. This is about attracting the right people, or the ideal customer.
You’ll want to:
- Build your audience. Okay, so you know who your ideal customer is. Build your audience based upon this. If you are appealing to your audience, you will continue to move forward. Build your social following on one platform, then continue onto another. You can’t go wrong when you build a social following.
- Get social proof. The old saying goes, “The proof is in the pudding.” This is true. This is a huge piece of your branding formula. If you have followers engaging on your social media pages and asking for more of what you have to offer, this is a good sign to all others. You also need to share with your audience the proof of what you are doing. What can you do that someone else will not do? Help your customer see why you are the clear choice rather than someone else. This makes a tremendous difference in all aspects, but giving proof is where it’s at. Do you have case studies? Have you completed surveys? These are all great ways to provide the proof to those who are not familiar with you.
- ABI. What in the world is ABI? There was a great article I found on Inc.com, and it was all about essentially using a brand formula to create what you want. “ABI”, is Audit of Brand Integrity. This is the term for seeing how your efforts outside with marketing create the internal results that you are getting. This should always be the case. All of your efforts should be a direct reflection of what is happening on the outside. You have to work at this, so there is a formula that was in this article. I’ll share the formula with you, and then I’ll break it down a little. TBD+ABI=PBS. What does this mean? TBD-Think, Be, Do. ABI is Audit of Brand Integrity, and PBS is Prevent Brand Slaughter. It’s a worthwhile formula, and it’s so true. At the end of the day this is about who you are versus what others say who you are. If you are not genuine your customer will know.
At the end of the day, you need to deliver something if you promise it. If you offer something, stick to it.
If you tell the customer that you’ll do X and Y to get Z, then follow through. Overall, be transparent, but do things with excellence.
“Your branding formula” should indicate the true you, and what you are going to do.