Many businesses will treat their content marketing and SEO strategies as two separate entities, with two different departments and teams. However, this can cause so many problems within a business, especially when it comes to sorting out problems that need not exist in the first place.
In fact, there are so many SEO elements that can be implemented and optimized during the content creation process that can not only streamline your optimization processes but also reduces problems and increases the readability and overall quality of your content itself.
Today, we’re going to explore eight key associations that SEO and content marketing has, allowing you to update your processes and operate with maximum effectiveness.
Creating Original Content
While to some of you this may seem like an obvious, creating original and high-quality content is an essential part of both SEO and your content marketing strategy. Emphasis on the original element.
Firstly, your website and business are only going to take off if you have original content. If you’re copying content from other sources, it’s already been done, especially if that content has already gone viral.
However, doesn’t mean that you can’t take ideas from viral content and apply your own spin on it, making it original. Secondly, original content is a major part of SEO. This is because Google indexes pages and penalises unoriginal content by not listing in the Search Engine Results Pages (SERPs).
It’s then up to you to address these issues by finding out yourself and then either making a claim that your content was original or editing and then resubmitting your pages to the indexing platform, a problem that is time-consuming, irritating and completely avoidable from the start – explains Gloria Kopp, a Digital marketer at Eliteassignmenthelp.
Producing Evergreen Content
It can be tempting to report on news of your industry within your content marketing strategy, which of course is relatively essential for boosting traffic to your website. However, you need to make sure you’re aware of the fact that this will only be displayed in Google for as long as the topic is trending, and therefore is not a good source of traffic or SEO-rankings long-term.
Evergreen content is the type of content which is available and relevant around the clock, regardless of whether it’s trending currently or not. In terms of content, this could be how-to tutorials, advice or opinion pieces, or even listicles. From an SEO perspective, you can continue to enjoy the benefits for many years to come.
Recommended reading: How to create a successful evergreen content strategy
You can read the full article when you follow this link- https://linchpinseo.com/synchronize-content-marketing-and-seo/