Making Your Content Marketing and SEO Work Together

content marketing and seo

Many businesses will treat their content marketing and SEO strategies as two separate entities, with two different departments and teams. However, this can cause so many problems within a business, especially when it comes to sorting out problems that need not exist in the first place.

In fact, there are so many SEO elements that can be implemented and optimized during the content creation process that can not only streamline your optimization processes but also reduces problems and increases the readability and overall quality of your content itself.

Today, we’re going to explore eight key associations that SEO and content marketing has, allowing you to update your processes and operate with maximum effectiveness.

Creating Original Content

While to some of you this may seem like an obvious, creating original and high-quality content is an essential part of both SEO and your content marketing strategy. Emphasis on the original element.

Firstly, your website and business are only going to take off if you have original content. If you’re copying content from other sources, it’s already been done, especially if that content has already gone viral.

However, doesn’t mean that you can’t take ideas from viral content and apply your own spin on it, making it original. Secondly, original content is a major part of SEO. This is because Google indexes pages and penalises unoriginal content by not listing in the Search Engine Results Pages (SERPs).

It’s then up to you to address these issues by finding out yourself and then either making a claim that your content was original or editing and then resubmitting your pages to the indexing platform, a problem that is time-consuming, irritating and completely avoidable from the start – explains Gloria Kopp, a Digital marketer at Eliteassignmenthelp.

 

Producing Evergreen Content

It can be tempting to report on news of your industry within your content marketing strategy, which of course is relatively essential for boosting traffic to your website. However, you need to make sure you’re aware of the fact that this will only be displayed in Google for as long as the topic is trending, and therefore is not a good source of traffic or SEO-rankings long-term.

Evergreen content is the type of content which is available and relevant around the clock, regardless of whether it’s trending currently or not. In terms of content, this could be how-to tutorials, advice or opinion pieces, or even listicles. From an SEO perspective, you can continue to enjoy the benefits for many years to come.

Recommended reading: How to create a successful evergreen content strategy 

You can read the full article when you follow this link- https://linchpinseo.com/synchronize-content-marketing-and-seo/

How Great Copywriting Unlocks Great Sales

E-mail marketers use many strategies to improve the effectiveness of their campaigns, but one area often overlooked is what fills the page–the copy you write.

Whether you’re a seasoned writer or a novice, it’s always important to strengthen your editorial skills and make sure your e-mail marketing communications contain valuable information. Good copy helps your readers understand your offer–and how to respond. The following copywriting tips are ones that pros know well. Keeping these “commandments” in front of you when you write will help you create compelling copy that engages your readers, conveys your business message and creates effective calls for action.

Commandment #1: Know your audience.
Who is this e-mail going to? Picture the average person on your list. Give them a name, even. Think about what their day is like. Think about what’s important to them. What are they passionate about? How old are they? What products or services have they purchased from you in the past and why? The more you know about the audience you’re writing for, the more targeted and relevant your copy will be.

You can read the full article and the remaining ten commandments when you follow this link- https://www.entrepreneur.com/article/164812

The Leadership Development Trends for 2018

leadership development trends 2018

We’ve been hearing a lot over the years about the “war for talent,” “talent retention” and “talent management” as being the most critical issues for companies, and these problems don’t seem to be going away. In fact, as global economies continue to evolve and grow, and processes and procedures become more and more automated, who and how we hire is even more important. Corporations, globally, are desperate for educated, solidly skilled and well-trained employees.

The problem is not all talent comes prepared with all the necessary skills to be successful.

According to a study done by LinkedIn, 27 percent of North American businesses are going to spend more on internal learning programs in 2017. Specifically, the research showed that the subjects both small and large companies most want to focus on are 1) management and leadership skills, 2) technical skills and 3) career development.

Here’s my take on what is most required, wanted and useful for companies today:

Management and Leadership Skills

Top management must continue to learn to inspire, motivate and empower their leadership teams. Listening to what’s needed “on the ground,” maybe even spending more time there, will give leaders the information they need to direct the company’s mission. Spending time developing for the first time, or revisiting the firm’s culture and values, allows leaders to standardize policies, systems, and best practices – particularly globally. And most importantly, communication is vitalThe messages leadership sends virtually and in person are essential to creating a positive and productive atmosphere.

A leader doesn’t have to be dynamic and charming–just highly communicative and transparent.

Understanding diversity, especially generations, culture, and gender will be a top priority in 2018. How do diverse cultures perceive leadership? Who’s job is it to make decisions? How will the up and coming workforce relate to hierarchy, organizational structure, etc.? What kind of work lives do they see for themselves? And then there’s gender. What types of organizations support more gender balance? How do we encourage more women to go for the top (if that’s what they want)?

Technical Skills

With rapid advancements in digitalization, technical skills will, while still relevant, take a back seat to “soft skills.” That means knowing “soft skills” (which I think are hard) will be even more critical for frontline managers and those new to management. Studies have shown that 47 percent of managers don’t receive any training when they take a new leadership role. This lack of training can be especially detrimental to technical teams because now one of their leading techies just got promoted to management and suddenly their job shifts from expert to leading experts. If communication and delegation skills aren’t in place, there could be a real lack of knowledge transfer.

Technical skills are still necessary today. A firm may need to invest in more extensive and specialized training to remain competitive in sourcing talent.Assessing an employee’s abilities in critical thinking, analytical skills and the state of their technical experience is crucial to know what talent you can leverage and what training needs to be done.

 

Career Development

 

A staggering 93 percent of managers feel they need training on how to coach their employees. Giving advice, mentoring, and delivering feedback are all routine aspects to management, but more and more direct reports need to take responsibility for solving problems, taking steps to action, and managing their own careers. Gone are the days of traditional career paths and step-by-step advancement. If a manager acts as a good coach, they not only take the pressure off of themselves to provide all the answers, avoid constant back and forth, they also empower their team to set and achieve their own goals – those that matter most to them.

My favorite model to use for coaching is the G.R.O.W. Model. Managers can easily learn and adapt this to their daily interactions with direct reports. The secret to coaching is to ask questions and reframe. As opposed to answering and solving. Marshall Goldsmith’s book, Coaching for Leadership, is an excellent resource for coach training. Also, the book I’m coming out with this year – The New Global Manager – will give practical advice and share the best methods how to manage across diverse personalities, globally. Also on Twitter an excellent resource for understanding what managers and employees go through in the career development process is https://twitter.com/askamanager.

With the continuing need for superb talent, trained employees and excellent managers, learning programs need funding, strong attention to detail and expert instructional designers. The programs I have developed and run for organizations like SAP, LinkedIn, SpaceX, and SMA Solar are all focused on strong communication and interaction–the people skills we need both locally and globally.

PUBLISHED ON: JAN 3, 2018
 You can read the full article on the original publisher’s site when you follow this link- https://www.inc.com/melissa-lamson/top-learning-development-trends-for-2018.html

Consumer Trends that Are Coming in 2018

consumer trends

Consumer trends are ideal to learn about, mainly because they will shape how we choose to develop a marketing campaign.

Automation has long been a major factor of those who market online. With changes in the market comes changes in the consumer.

How will this impact the future?

E-commerce still stands strong and is still taking over the way people buy. This is telling for those who wish to build a lasting business.

What consumer trends have influenced the first half of 2018? Today, I’ll share that information and what it could mean for your online marketing campaign.

What Consumer Trends Tell Us About the Rest of 2018

Voice-activated tools are all the rage….at least for consumers this is true.

These days, all you have to do is look around and see mobile everything to know this is how people communicate with the world around them.

This absolutely shapes consumer behavior. What are consumers latching onto that is making a big difference?

  1. Voice-activated personal assistant. Mobile is everything these days, and that includes anything voice-activated. Personal assistants that are voice-activated have made a world of difference for the busy parent, attorney, or otherwise. The great convenience factor is taking over the world. You see it in the Alexa remote that comes with Fire TV, and you see it now in cars with a phone you can dial out of your dashboard. This ease of use and easy access is all becoming almost 100% reliant on voice-activation.
  2. Video is nearly the 100% conduit for brand testing. The old adage, “take it for a test drive son” is true when it comes to exposing your brand to your audience. Marketing experts now understand that this is true for both B2B and B2C. Pre-produced video is a great tool for just about everything, and it is most certainly the key to letting people see who you are before they meet you or buy from you. Humans are visual, that’s no secret. Engagement is ideal but the major difference is that it’s the experience that consumers crave. This is probably the biggest in consumer trends yet.
  3. Consumers have tremendous curiosity. There is no doubt some truth to the fact that consumers are curious about a lot of things. It has been said that 2017 was the year of learning for many. Those who are curious seem to learn more and learn it much faster. Google is proving this to us over and over when we can see what consumers are searching for and how much they search for it every month. Fraught with political information and battles, demonstrations, marches, and more, consumers go to search in Google every day for what they are hearing about on TV or in social circles.

There is a lot to learn about consumers still as everything goes digital and there are more options online.

What are some of your favorite trends?

Things will continue to change in e-commerce and digital trends, and the landscape will continue to grow for all things digital marketing.

It will be interesting to see what consumer trends grow more popular in 2018.

15 Reasons to Consider Being Self-Employed

 Opinions expressed by Forbes Contributors are their own.
Dear Liz,

For years I’ve thought about leaving the corporate world to start my own consulting business.

I’m attracted to self-employment for the usual reasons. It would  be great to be my own boss.

I’m a hard worker but I work best on my own schedule and I hate to have to arrive at an office by a certain time in the morning or face my boss’s wrath.

It’s demeaning.

I’ve worked too hard and had too much success over the years to put up with that kind of treatment for much longer.

My concerns about self-employment are the feast-or-famine nature of a consulting revenue stream (from what I’ve heard) and the fact that as a consultant, you have to work on current projects while conducting business development to sell the next project.

 What are your thoughts about these two concerns?

What else do I need to know about taking the leap into independent consulting?

Thanks Liz!

Sage

Dear Sage,

Most long-term employed people have the same concerns you have about self-employment.

Your concerns are understandable. As an independent consultant, your revenue stream could easily zigzag between bountiful periods and slow periods where you’re dipping into savings to pay your bills.

Typically, the feast-or-famine effect wears off in time and your revenue settles into a more predictable pattern.

As for the need to generate new clients while you’re servicing existing clients, that is a juggling act you will soon become very proficient at.

You will have lots of lunches and coffee dates when you’re coming to the end of a project and even when you’re in the middle of one.

You will never stop networking, and the benefits of that activity will go far beyond new-client development!

You can read the full article and 15 reasons to consider self-employment when you follow this link- https://www.forbes.com/sites/lizryan/2017/03/28/15-reasons-to-consider-self-employment/#77e7d6cc2e0c

 

Choosing the Right Keywords for Every Blog Post

consumer trends

Choosing the right keywords for your blog posts or articles is really important.

In fact, once you have chosen the topic you wish to write about, the keywords and phrases you use are next in line of importance.

There are a number of ways to identify these words, including as top-entrance keywords and researching their volume.

What is it that makes some keywords rank better than others?

Today, I’ll share with you how choosing the right keywords plays an important role in this process, and how it can save you time and money in the future.

Choosing the Right Keywords for Your Domain

The absolute most important word you choose is the one for your domain.

You can refer to it as a name but ultimately in the end it matters that you choose something that will be recognized as a piece of the puzzle for your blog.

What are you writing about? What type of business do you run? Whatever your blog is promoting should fall into line with your keywords and marketing efforts.

Here are some hard and fast rules about your blog.

  1. Only write content that is for YOUR audience.
  2. Only write content that will be shared by YOUR audience.
  3. Write with the mission to solve a problem for your audience.
  4. Write intentionally, meaning that you intend to help someone else or get a reaction.
  5. Always include a call-to-action (CTA) of some type. This means that you should make an offer to get them to take a positive action. This could include making a comment, or ultimately making a purchase.
  6. Always be truthful.

Nothing positive ever comes from being dishonest, so be advised, it’s just easier to tell the truth.

Always be transparent too.

Don’t portray yourself as something or someone you are not. Give your audience a reason to believe in you and your mission.

If you offer them something, make sure that you deliver on the promise. Do not tell them that you are giving them something if you have no intention of delivering it.

Follow-up and follow through. If someone buys from you or they email you or phone you, always do your best to answer or respond NOW.

Don’t wait a week to follow-up, and don’t let your competitor return their phone call before you. Get to it.

Your blog post should spark something in your reader, and choosing the right keywords is ideal for accomplishing this!

There are other key things you MUST do in order to choose the right “key” words. What are they?

Choosing the Right Keywords Through Research

Did you know that choosing the right keywords can come easily through taking the time to do good research?

If you have not been researching within your field, don’t be surprised if you cannot come back with keywords that rank.

Research your ideal customer first, and then you cater your content to meet their needs and solve their problems.

This is how it works.

If you don’t do this first, you won’t be able to target the right keywords within your blog posts.

It’s essential that you do this so that you can attract the right customer, and then entice them to ask you for more information.

Once you get a customer this close to you, it’s much easier to get them to buy from you.

It takes time to engage with your audience, so don’t rush it. Make sure that you don’t sell out for a quick buck.

Do what’s right, and focus on serving people first. Then, you’ll eventually get the results that you desire.

Crafting a successful blog does not have to be difficult, but just remember that when you do, “choosing the right keywords” is absolutely essential for long-term success.

Crafting a Successful Blog for Business

crafting a successful blog post

Did you know that there is a simple strategy for crafting a successful blog for your business?

Just when you thought there was only a perfect science, you found my article here to help you find your way.

A blog is easy, but crafting it to attract the right readers and ultimately get conversions for sales is what you want.

How can you do this with your blog?

Today, I’ll share some easy tips with you on crafting a successful blog.

I’ll tell you how to start, and how you can be sure that every time you publish a new article you hit the jackpot.

Crafting a Successful Blog for the Long Haul

Endurance is everything when you start a business.

Do you have what it takes to make it last? Can you grow your business to be wildly successful? If you are not taking small steps each day to make it happen, you’ll fail.

Failure is for sure if you take no action.

The same is true with a blog. A blog isn’t just you rambling about what is inside your head. A blog is what you write to share valuable content with your audience.

Crafting a successful blog is important, and it’s easy to get started. In fact, you can start one within minutes, while doing the rest along the way.

There isn’t anything wrong with wanting it to look nice, but first, you need to get it up and running.

Over time you can worry about themes, design, and even adding e-commerce if you like.

Planning your blog ahead of time will make it easier and faster to implement. How can you get started?

You will want to treat your professional blog like a standard website. You’ll need to:

  • Purchase a domain
  • Build a site using WordPress (WP) or DiviBuilder
  • Build an editorial calendar around your audience by topic
  • Create an outline using keywords/topics for your audience
  • Determine a consistent publishing schedule

It’s imperative that you follow these steps in the order they appear. Buying a domain comes first, of course this means that you’ve already narrowed down your target audience.

Once you have that domain, you’ll want to dump it into the framework for a WordPress site.

Using WordPress and WPEngine make it easier than ever to launch your blog and business simultaneously.

You’ll discover that developing an editorial calendar will help you plan out the month ahead.

You can review your initial content ideas and go back to redo things based upon any new ideas or changes you need to make.

Creating an outline of each blog post using primary keywords and secondary keywords is important.

This will help you stay focused on the topic at hand, and it will help you identify any new keywords or phrases that you may want to include.

Create a schedule for publishing your blog posts that you can live with.

Whether you start out with Monday, Wednesday, Friday or Tuesday, Thursday and Saturday, remain consistent.

If you stick to a schedule, your readers will know when to expect your content. Crafting a successful blog post depends on you following these steps.

What comes next is critical because it requires you to take action on a consistent basis.

There is a lot more to a blog than just starting one ,and it takes a lot of love and maintenance upfront.

Be wise when you choose your domain, and make sure it lines up with what your audience is expecting from you.

You’ll want to follow through with highly valuable content and when readers comment it will leave you wanting more.

“Crafting a successful blog” will become the core of your online business and a place for you to connect with your readers too!

 

Attracting the Right Clients Every Time

attracting the right clients

Did you know that attraction marketing is also useful for attracting the right clients?

There is no rule that says attraction marketing only applies to attracting prospects.

Finding the right clients is not easy, and it’s more like online dating at times. Why?

You are looking for the qualities that match your ideals and goals long-term for the sake of your company.

Even if you don’t have a company, but you are out there looking for coaching clients, it’s all the same.

You need to follow some simple principles for attracting the right clients.

Today, I’ll share with you how you can do this. You’ll learn why it’s just like attraction marketing, only it’s most beneficial for you when you work for you!

Attracting the Right Clients Takes Time

Okay.

The last thing you want to hear is how this process takes time. Everything worth doing will take time. That is an unavoidable fact.

However, getting clients in your portfolio that are desirable takes time and effort.

At times, it feels like you are trying to sell a house, but attracting the right clients is work.

You want to tell them all the reasons they need to shop you, and why the client needs to choose you over the competition.

How can you be sure that your ideal clients will choose you over the competition?

  1. Separate yourself through social media. Standing out in the noisy landscape can be difficult, but what you must do is make yourself stand out. One of the best and least expensive ways to do this is through the use of social media. Getting social engagement with your followers is important, but more importantly, you should be sure that you get the right folks engaging. Sharing high-quality content that attracts your ideal client is the way to do this. Videos, blog posts, and even audios are vital. Record interviews with clients that you’ve worked with. A first-hand testimonial is the best way to show others that they need what you are offering.
  2. Tell them how you WILL solve their problem. If you find a problem that you can solve you’ll have a business. Those who are looking for a coach need to know that you can help them excel. How are you doing to do this for them? Tell them what is in it for them. Give them at least the basic foundation, meaning, you share with them that you have a program for them that is a step-by-step plan for success.
  3. Showcase what you have to offer. What experience do you have? How do you serve others? If your potential clients have no idea where your knowledge and experience comes from, how will they know you can do the job? Showcase what you have to bring to the table, and let them know that it’s all for the purpose of helping them. If you have overcome adversity, this is where you can draw the line in the sand for attracting the right clients. Those seeking a coach are most likely in need of help of how to approach adversity and stay on top of their game.
  4. Educate, educate, educate. Educating your potential client is invaluable. They obviously need help or they wouldn’t be perusing your website or blog. Educate your ideal client on why folks are seeking coaches, and the percentages on rates of success once having worked with a coach. Educate them with facts and figures, and you’re sure to win them over with an initial phone call or meeting.

There are many ways to “attracting the right clients”, but most importantly, your clients are the reason you have a business.

Always put them first, and think about what they need in order to become successful.

Work each day to make them better, and to learn more about how you can best help them.

You’ll soon discover how easy it is to begin attracting the right clients and building your coaching practice.

 

Why Performance-Based Marketing is Hot!

performance based marketing

You have probably heard that performance-based marketing is a trend, but it’s much more than a trend these days.

This type of marketing is also known as “affiliate marketing”, one of the top ways to produce income from home.

Retailers and other merchants are offering you a way to make commission by promoting their products and services.

It’s a win-win, if you know how to market.

Does the idea of earning income from the comfort of your own home interest you?

If you could earn anywhere from $100-$500 per month from your laptop, would you do it?

Today, I’ll share some insight into what these programs are like and how you can optimize your opportunity to earn income from performance-based marketing.

Why Performance-Based Marketing is the Way to Go

If you’ve ever been stuck in traffic on a Monday morning you know where I’m headed with this.

I. Hate. Traffic.

Furthermore, I don’t like the idea that someone else can tell me when I can go to the bathroom.

Working for someone else puts you at their mercy. The good news is that you can start building income from home when it’s convenient for you.

However, before you start, there are some things you should know.

  1. You need to learn to market online. Do you know how to market online? Do you know what a target audience is? If you can answer these with a yes, you are good to go! Once you can say yes, you need to start looking for the opportunity you desire to earn income from home. Retailers from Yankee Candle to the infamous Amazon all have opportunities for you to promote them and earn money from home. Attend some seminars or webinars, which you can also access from home on your laptop. Learn from those who have been doing it for a long time and you’ll have no trouble getting started and building an income. You need to learn marketing skills. Once you learn them you’ll be unstoppable.
  2. You need to be persistent. Once you learn how to market, that isn’t enough. You also need to learn to be persistent. Every day, you must get up and give it your best. If you don’t, your competition will win over you. Don’t let them get ahead of you. Be the one who gets up early and gets moving. Don’t ever give up. Take action daily. When your schedule reflects activity your income will reflect someone who was persistent. When it comes to performance-based marketing you’ll get out of it what you put into it.
  3. You need to learn email marketing. Everyone used to talk about automation being the key to marketing. Now the big deal is email marketing. It’s the absolute truth. If you do not have an email sequence to send out to those who subscribe to any offer you have, you’ll have no way to market anyone. The more value you give to your subscribers the more likely these individuals are to share the information. Learn copywriting, and take courses on email marketing if you can. The more you learn the more powerful your marketing campaign will be.

There is a lot to learn, but you’ll learn as you go.

The thing is, if you dedicate yourself to this process you’ll end up bringing in a ton of revenue.

Learn, learn, learn. Write, write, write. Implement and track your progress so you know what is working.

There is a lot of money to be made in performance-based marketing!

How to Optimize Copy for Mobile

The Mobile Content Series is supported by Mygazines, the better way to enhance and distribute brochures, catalogues, newsletters and other documents on every device. To complement this post, view an exclusive videocast, “Mobile Content Delivery: Native App Vs. Web App”.

When writing copy for any medium, it’s easy to drown in a sea of lead-ins, clever anecdotes and introductory sentences. There’s hardly time for that on the web. Marketers don’t have the luxury of leading up to anything. The only option is to be direct.

Website visitors typically won’t read big blocks of copy — they want to get in and out and move on to the next site. Think of copywriting for mobile as distilling down web copy even further. If web copy is skimming the cream off the top of the milk, mobile copy is skimming cream off of the cream.

What Makes Mobile Unique?

Users on the web are notoriously distracted and hop around from page to page. Mobile users are distracted even further. Their devices are buzzing with push notifications from their apps, text messages and emails are constantly popping up on the screen. They might be standing in line at a grocery store, waiting for a movie to start, in a taxi, in an elevator or walking down the street. These scenarios — and mobile use in general — are defined by three key factors:

  • 1. Pockets of Use. Picking up their mobile device is a secondary task. They’re just trying to fill up a pocket of time while doing something else. Users have just a few moments to check their phone or look up a piece of information while they’re completing a primary task (waiting in line, elevator, etc.).
  • 2. Perpetual and Inherent Distraction. Traditional web users may face distraction from email, chat and the infinite number of other webpages they could be on, but when those users land on a page, they typically stick around until they become bored or want to check out some other piece of information on the web. Mobile users, on the other hand, face perpetual off-device distractions — use of their mobile device is secondary. Byrne Hobart, founder of investment research firm Digital Due Diligence, observes that mobile marketers are “writing for an audience that’s in the middle of something else.” They might be waiting for their subway stop, their floor on an elevator, their line to be called at Whole Foods, a friend to show up at a restaurant. Point is, the number of off-device distractions for mobile users is limitless.

NOTE: You can read the full article when you follow this link- https://mashable.com/2011/06/14/optimize-mobile-marketing/#VOK5EBY6T8qH