As a business owner, do you know what big data tells us?
It’s frightening that most folks don’t know how to answer this question. What you market and how you market it is not the most important thing you do.
This statement IS true if you have no idea who your ideal customer is.
Reading and tracking the metrics of your social marketing are important, don’t get me wrong. However, it all starts at the very beginning.
This means that you go back to WHY you chose your niche market. Who is your ideal customer? You can only build your marketing plan once you know who they are.
Is there one major tactic you can use to keep you ahead?
Maybe, but the one principle you can build on is putting the customer first. When you do so, you’ll be able to then find the marketing techniques that work the best.
Today, I am going to share with you what big data is and what big data tells us so that we can approach our marketing campaign with laser-focused targeting.
What Big Data Tells Us in the Era of Computers
Did you know that computers play an important role in processing data and telling us everything we need to know about our customers?
Data is a great way to track human behavior, and computers are helping us use systems and processes that do just that. They process important information about how humans function in the world and their buying decisions.
This is especially true when it comes to retail.
Retail data gives us a ton of important information, and it gives us a good look at how humans react to commercials, certain types of advertising and why they make a specific decision in the end to buy.
Consider that a company looks at their quarterly earnings, and ultimately they know whether or not they performed up to par.
Following a tough economy, it’s no surprise that so many companies are spending their dough on retail data and human behavior. They want to know what makes you tick, and what gets you to pull that “buying trigger”.
If you can capture data on every single action a human being takes, you can also predict exactly what a customer is going to do next.
You can find out what they are doing next, tomorrow, or even possibly in the next five years. Scary eh?
The thing is, this data isn’t stalking people, but it tells us a lot about what people do and why. Why do you buy a specific type of towel? Why do you drink a certain type of drink at a certain time of day?
What big data tells us is that human beings are predictable, and they are predictable enough that you can plan out your business for the next year.
What if you could craft our copywriting, capture pages, and websites just right, to set it up for a total customer experience?
What Big Data Tells Us Through Social Media
Social media is a great experiment full of case studies.
This is why social media is now one of the foremost tools online marketers use, along with small and medium sized companies.
What we can learn most about data through social media is the habits of our customers online and how it relates to us marketing to them in a more effective way.
Pixel, a phenomenal tool on Facebook allows us to watch what other pages a customer is viewing once they have left our page.
This is great news, because it means that we can see more about their personal decisions online. This has opened up the door for more streamlined Facebook marketing.
Big data can tell us a lot, but we need to sift through it often as e-commerce changes to serve our customers better. If you knew where your customer was going to look next, would you want to know that information?
What big data tells us is critical for our marketing campaigns.