Why Buyer’s Are in Charge of Relationships with Companies They Love

Did you know that buyers are in charge of relationships with the companies they love the most?

The company is NOT actually the one pushing the pencil. In fact, medium and large sized companies are no different than the small ones.

Buyers are the ones who take action.

Buyers are the ones who make the decisions.

Think about it. Without your buyer, you have nothing. You have no merchandise, you have no payroll, and furthermore without narrowing down who your buyer is you have no concept to build your business.

There is no easy way to say this.


The need your buyer has will mandate how you structure your marketing campaign. You’ll either make it work or you won’t.

However, you’ll have tailor your campaign around your buyer.

What can you do to ensure that your marketing takes off like a race car? Thanks to your buyer, you can now build your marketing campaign with intention.

Today, I’ll share with you why the buyers are in charge of relationships and what you can do to ensure that you nurture that relationship and don’t screw it up again.

Buyers Are in Charge of Relationships and How They Can Help You

You have realized now that everything you believe will work does NOT work.

If you want to know what your customer wants you ASK. Asking your buyer directly removes the mystery. Now it’s on you!

Here is what most customers want to know.

  1. Is it true?
  2. How can I relate to you?
  3. How can I use what you’re offering?
  4. How has someone else like me used this product or service?

Aha. There it is…the “ME” word.

Buyers want it to be about them. It should be because they are spending THEIR money with YOU. If you want to focus your efforts on what is agile, then focus on what the buyer wants and needs.

ASK them.

They will tell you. Be authentic. Ah, this is where most marketing goes wrong. Stories are the best way to sway someone’s view on something.

Tell them a story about someone like them that used what you are selling.

Show them in real life, how what you do or offer is applicable to them. If you fail to do so, you’ll FAIL hard. Asking can help you avoid all of this.

Online content is also a huge help. Share your stories on your blog or website. Give your customer something to read, digest and think about.

If you do this, and you present them with information you cannot lose.

The more relatable you become the more likely you are to succeed.

Make sense?

Buyers are in charge of relationships. Capiche?

Get off your duff and do the work. Learn more about your buyer. Who else is trying to reach your buyer? Are they asking the buyer directly what they want or need?

Getting to the buyer first does not guarantee that you’ll win their favor.

If you find out what they want and need and you can appeal to them you will win them over! This is easier than you think.

You just need to accept that buyers are in charge of relationships, and welcome them with open arms and a ton of valuable information and content.

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