The world of marketing is constantly changing, especially in the modern era of social media, automated ad tech and audience analytics. Brands need to stay on top of these changes to successfully reach their audiences, especially as consumers become savvier and more skeptical of advertising.
Because the members of Forbes Communications Council live and breathe marketing every day, we asked them what today’s marketers can expect to see on the horizon this year. From technology like virtual reality and artificial intelligence to overall strategies like influencer and account-based marketing, here’s how you can take advantage of the latest trends.
1. Virtual Reality
Virtual reality is becoming increasingly commonplace as a marketing tool for brands big and small. The challenge is using VR in a way that makes sense for your overall brand messaging and target audience. VR marketing is still emerging, so it’s a great time to explore your options and get ahead of the curve. – Ashley Murphy, Stribling & Associates
2. Interactive Content
Many brands, especially in the B2B space, have relied on blog content or PDF content (white papers and guides) to generate leads as part of their content marketing strategy. This year, you can expect interactive web experiences to take the lead in engaging visitors – experiences that display thought leadership content in more compelling, animated and visual ways. – Erin Moloney, Perficient Digital
Though Pinterest is often seen as a niche social media platform, I predict it to be the next big thing. Using Pinterest Lens and its functionality to engage with customers and put your products, services and style in front of consumers will be a surefire way to capture additional marketing attention in 2018. – Adam Durfee, Y Digital Agency
This article was written by Forbes Communications Council. You can read the full article HERE.
Did you know that viral marketing is as simple as getting consumers to share information about your products and services?
This technique has been growing since 2008, and has changed the way companies promote their goods. While it is more customer-centric, so few companies are still not using it.
The value of digital marketing seems to be placed rather high. The problem is that many business owners do accept it, but they aren’t quite sure how to use it.
Today, I want to give you some valuable information and tips on how to start using viral marketing to put your business on the map, and keep it there!
The First Steps in Viral Marketing
Regardless of what marketing method you try, you should focus on the basic steps first. Laying the foundation for a home is the key to building a home that lasts.
The same is true of your marketing campaign.
You cannot launch a viral marketing campaign until you lay the most basic foundation to get started. Here are some simple and first steps you can take to get started.
Learn everything about your target audience. Research is rather simple if you are focused. You absolutely MUST know everything about your ideal customer before you can market to them. How old are they? What type of vehicle do they drive? What zip codes do your customers reside in? These are all perfect questions to study your target audience. Once you know this information you’ll have a better idea of how to formulate your marketing campaign.
Increase brand awareness. Increasing brand awareness is a great way to inject your business for success. Getting an injection of brand awareness is much needed for your business. How do your customers identify you? Are you known for your brand or for the latest sale that you ran in your store? Give your audience a way to identify with you. This should be something that they can identify with first and foremost. Focus on catering to your audience. Give them a brand they won’t forget.
Engage the consumer. Your customer shouldn’t feel as though they are a stranger in a strange land. The consumer is your everything. Give them valuable information, content, and market that content. Make sure that your customer can see your content easily. Give your audience something they can digest, and something that they can share with others. This is what viral marketing is all about. It’s giving your audience what they want, and enticing them to share it with others. If you write it or film it on video, they will come. Give them a reason to fall in love with your content, and they will be hooked.
Set goals before anything else. Setting goals is the most important thing you’ll do throughout the duration of your business. Be clear about what you want to get out of your campaign. No one else can do it for you. Do you want to sell more products? Do you want to drive traffic to your website? Setting goals is easy, but you have to define them, and above all, you must write them down.
There are numerous ways to draw a crowd, but you have to keep the end goal in front of you. What is it that you want most?
Write it all down, and share your ideas with those on your team. If you define a clear path for your “viral marketing”plan, you’ll be well on your way to success!
Would you like to learn how to build your email list the easy way?
I am sure that when you read the headline you said, “Yes!” at the top of your lungs!
I cannot say I am surprised, only because building your list is the ABSOLUTE best way you can market your product and service.
If you build a list, then you’ll have qualified prospects, and some that are good prospects but they may not buy until down the road.
This is okay.
However, keep in mind that it is always best to create an effective lead magnet. These lead magnets can be super effective, and they are vital to the success of your business.
They can be a great way to share information with your prospects, and to build relationships with them when you give them something of value.
Today, I am going to share with you how to build your list, and how to do so effectively in a way that you can grow your business and build long-lasting relationships with your prospects.
How to Build Your Email List Effectively
Now that you know WHY building an email list is important, it’s time to dig into how to get started with a way to get your prospect’s attention.
Yes, it’s all about writing compelling copy, but there is a lot more to it than that. There are numerous ways to attract prospects, but I am going to share what I feel are the best methods of how to build your email list effectively.
Host an event. This is a great one, and it works well for any business if you market your event well in advance. You may host a tradeshow, or you may even hold a speaking engagement that you market a few months in advance. As you market this event, use an opt-in form on a capture page as you market yourself online. You may also do so on Facebook and promote it through Twitter.
Optimize your website for opt-ins. When you do this, you’ll want to make sure that they cannot miss the area to opt-in. This is important especially as you create the lead magnet itself. Whether you use a report with valuable information as a lead magnet or even a giveaway, make sure you keep that opt-in block where your visitors can see it.
Create a lead magnet. There are tons of ways to attract the right traffic, but one of the best ways to focus on how to build your email list is with the creation of a solid lead magnet. A lead magnet is what attracts your readers, and entices them to give up their name and email address for what you are offering. It would be a FREE report loaded with information for your audience, or it could be a FREE resource. One of the best magnets I offer is a list of resources I use for my business. This is actually located on my website, and it’s free. It’s designed to save my readers the trouble of researching easy to use tools on a budget when they first get started. Make your lead magnet relevant to your industry and put it in a place where your reader can easily find it.
FREE teleseminar. This is a big one, because it may make people feel more comfortable if they can see that tons of folks are on the call, and they can also see that you are a real person. Using a teleconference along with video is the icing on the cake, allowing people to see you in action. Always offer something like this for FREE, and maybe share with other entrepreneurs how to build your email list while they are on with you!
There are numerous ways to show entrepreneurs that you know your stuff, and that you have something of value to offer them.
If you are building your business online, you need to learn how to build a list. The money is ALWAYS in the list. If you would like to learn more about “how to build your email list” with online marketing methods, be sure to check out my offer HERE.
Chances are, you’ve heard this terminology multiple times over the last few years. I believe it is one of the best terms or phrases to come out with all of the other new terms that have popped up.
Applications abound, mobile responsive sites and blogs abound, but marketing can still feel impersonal when you cannot set eyes on the individual that is writing to you.
It is important that you are able to connect with your audience on a deep and personal level. What does it take for this to become your normal?
Today, I’m going to share with you what the strategy is for relationship marketing, and how you can be sure that you implement it right every time, and foster a customer loyalty that will never fade.
A Strategy for Relationship Marketing
Building long-lasting relationships are critical for a fruitful life and a fruitful business.
This strategy needs to be clear cut and defined in a way that gets customers to fall in love with you, as well as trust you. How you interact with others means a lot, and it’s important that you engage others in conversation so you can hear what they have to say.
If you know nothing about someone, you cannot build a RELATIONSHIP. So, what does this mean and how does this translate into a more successful business for you?
Get to know others. The previous article was about relationships too, but it was on a more personal basis. The personal aspect of building relationships should never go away, but you should know that getting to know others is important. This means that if you are doing so through social media, you still need to ask questions, seek feedback, and let them know that you want them to be a part of what you are doing. Get to know others.
Long-term engagement. Engagement is a big deal, and it’s important that you not only engage with others through social media but that you engage with them through your blog and your live events. There are so many ways that you can engage with your audience, but primarily, you should know that email marketing should be in your arsenal when it comes to building relationships through various marketing methods. Email campaigns give you the opportunity to stay in front of those who have chosen to connect with you, and it means that you can continue to offer them something of value. Products and services as well as encouragement. It all matters.
Connect with them. A message that resonates with someone will NEVER be forgotten. If you are willing to share your story, there is a good chance that someone out there, perhaps thousands will be able to relate or say, “Aha”! This is important because this is where the fortune is made. Connect with people, and give them valuable information to chew on that meets their needs and solves their problems. If you can do this, you will never go out of business. EVER.
Creation an emotional connection is the key to relationship marketing. Would you agree?
Start with Relationship Marketing
Start with the marketing method that allows you to get in front of more people today and every day. Don’t throw something together just to get it up and see if it sticks.
Your audience will recognize this for what it is and it will make you appear lackluster at best.
Focus on forging relationships, listening to what your audience is telling you, and keep working hard to make that emotional connection. Who can you help?
If you would like to learn more about how you can use relationship marketing, comment below, or you can email me directly to learn more about what I do to build my business with people.
Social media has radically changed the way that people interact. People are constantly sharing information on sites like Twitter and Facebook. If done right, social media is great for marketing. For some great tips and tactics to use on the subject, check out this article.
Don’t expect overnight success with social media marketing. The idea should be to develop a base and then to grow followers based on your initial niche. Prior to announcing major social media efforts, take the time to get as many people as possible signed up to your Facebook and Twitter accounts. Talk about social media when doing other non-social media marketing campaigns.
TIP! Include people outside of your normal target audience to increase the amount of sharing that goes on with your content. Use humor and avoid technical terms in your posts.
You can gain a good Facebook audience by sending out an email to your contacts with a link to your page. You probably already have your own mailing list if you’ve already done marketing. Tap into that resource by sending a link for your Facebook page to all of your list subscribers. This simplifies the process of your current customers locating you.
Social media can be used to share information many may not know about your company. Write about your latest innovations, your involvement with your community or share pictures of your products and your store. Write about the items your employees are working on or even show pictures of them working. Try anything that will give your company a great image.
Make sure any blog you keep is up to date, and contains useful and relevant information. Post all sales or promotions to the blog as they occur. Your blog can also announce clearances, specials and changes in location or hours. You should also put this into your blog.
Make sure you respond to any question or comment left on your social media page. You’ll want to stay very active and constantly check to see if anyone has sent you a comment. If you wish, you can enable emails for every notification that appears on your page. Be careful of responses you post on social media because they can be viewed publicly.
Stay strong with your social media efforts. Success with social media is not something that usually happens overnight, rather it takes a lot of time to build up loyal followers to get benefits of this type of marketing. It can take up to a year to develop a solid following and for you to start seeing real benefits from your social media marketing plan.
TIP! One very important point is that your media profiles and social networking profiles should be accessible in a number of languages – including your local language. Familiarize yourself a bit with each country as well as principal demographic, and do not use the same media for all of them.
Keep your account up to date for more successful marketing. People will most likely revisit your blog if you keep it fresh. When you write a new article for your site or blog, share it on social networks. You could reach out to a wider audience with each blog article you write.
Remember what you, and everyone around you, has completed in the past. There are important lessons in success and failure, and these can be used to improve your marketing plan and increase future profits. When you do, make note of what works best for you and expand on it for the best chance of success.
Put up new social media posts often. It is easier to post frequently if you do so on a set schedule. People will start to check back in for new information if you’re updating regularly. Make sure that you set a reminder for yourself for when it is time to create a new update.
TIP! To make a more friendly site that works with social media, try adding comments, ratings, and a way to sort material. When you add these popular functions, you empower your users to help choose your content and direct your efforts.
Don’t make subscribing to your blog like trekking through a swamp. The subscription link should always be placed in a prominent area. Putting the subscribe button in sight will increase the amount of subscriptions that you get. Some people have slow Internet, so make your button load first.
Discount codes are great for social media marketing, but they can be a bit annoying in the middle of your videos. Hide them until the end of videos by using YouTube’s annotation feature. Simply pick the point in the video at which your annotation becomes visible. When you post the video on your social network site, be sure your followers know they must watch it completely to get their discount code.
Have a contest or provide a freebie and publicize it on every site you are a member of. Money is tight in today’s economy, so offering some things for free might provide the boost you need to grow your business. You can use a site like Twitter to hold contest drawings. Make sure you publish the winner’s name and share the exciting details, to establish credibility for your next promotion.
TIP! Social media marketing works better with large followings, so always invite everyone you see and know to join. Now, you don’t want to stray so far outside of your niche that things just don’t make sense, but you also don’t have to stay directly inside of it.
It’s possible to get more success in social media marketing and make it very effective. You’ll want to focus on the big websites, such as Google Plus and Twitter. When you focus your resources and create a more tailored campaign, you have a better chance of increasing your sales and business.
Your website or Facebook profile can include a review page. Your readers will be able to write reviews of your products and share their opinion. If you want to, you can edit the reviews and even get rid of negative ones. One good way to encourage your readers to create reviews is to run a contest.
Be wary of your voice when you’re advertising by using a social media site. People use social media networking sites in order to be social and interact with their friends, so they will especially be skeptical of marketing techniques. Try getting on their level and suing their slang and language to better your results.
Social Media Sites
Use links to tie together your various social media sites. Put up links on your site or blog to your Facebook, YouTube, and Twitter accounts. On the profile you have for Twitter, have a URL leading to your Facebook and to your blog. When you have links that connect all of your different social media sites, that can help increase your customer base.
Use Twitter tools like Twellow and Tweepi. Using these tools will help make automated updates and can lead you directly to the customers with the demographics you’re looking for. Make a strategic list of those you want to follow and try to get them to subscribe to the updates you offer as well.
TIP! You can keep a discount code hidden until the end of a video by using YouTube’s annotation feature. It is possible to make the discount code appear in the middle of the video, for instance.
As you can see, social media has altered the way people interact. Sites such as Facebook and Twitter allow people to share content with each other in a flash. Social media can be a powerful part of your advertising strategy if you use it wisely. Remember to use the tips from this article to market successfully through social
Using mobile marketing can be very effective in the world of business. It does however require a lot of effort to work. This can give you questions about where to start to market effectively. Read these tips to find out how to succeed as a mobile marketer.
Find out all you can about your audience. You should know your audience and what their preferences are so that your marketing efforts do not go to waste. Are they more likely to use a mobile phone than a computer? Do you know what operating systems their phones use? Knowing as much as possible about your prospective customers will increase your ability to reach them successfully with your marketing message.
TIP! Don’t drive your customers crazy with too many offers. Somewhere between once a week or once every other week is the optimal time frame for sending promotions.
The best mobile marketers out there take things a progressive step at a time, continuing to climb the mobile ladder. Emulate them. Keep trends going, such as texting to calling to videos and so on so that you can continually expand your network through social interaction. Use all that you have.
Use your website to its full potential. Advertise your apps or mobile features on your regular website for an easy way to boost your number of mobile users. Regular customers who visit your site will then know how to access your business anywhere they go.
Be sure to take the time to test your website on various mobile browsers, just like you would for computer browsers. Different mobile devices run on a variety of browsers, with different resolutions and screen sizes. Therefore, your website and advertisements could look quite different, depending on the device that is being used. Test out your website on a plethora of different devices.
TIP! Use an integrated suite of marketing approaches to get your message out with maximum impact. For example, use a direct mail campaign to inform customers of an upcoming sale.
You can use your existing mobile subscription list to make major sales events more profitable by texting a reminder message a few hours before an event begins. Refrain from sending messages in the depths of the night, though! A well-timed text message could be just the right spur to drive customers to check out your event.
Make sure to market across various platforms so that you can reach more customers. Make sure your messages look good on all of the major mobile phone technologies – Android, Blackberry, and iPhone. It will be easier for you if you can simplify the messages that you are sending instead of trying to make custom messages for each device. Keeping things simple is essential in the game of mobile marketing.
Should SMS messaging be a choice in your mobile marketing plan, let your customers know by having an opt-in device and be truthful about the number of messages you might be sending every month. Since SMS and cell phones are tied closely together, overuse or misuse of the service can make your customers very upset. You could unintentionally cause your recipients to feel as if they are being harassed. Make sure to avoid this by letting your customers choose if they want to receive any SMS marketing adds from you, and let them know exactly how many texts they will get. A policy of honesty is the best way to build trust with your customers.
TIP! Independent mobile platforms require a home base or domain. Your campaign is about getting people to your home base or bringing them back to it.
Include a link to your online website, as well as your mobile website. However, if your website contains Flash programming or other highly mobile-unfriendly content, link only to the mobile version.
Enlist the help of friends and family to try out the effectiveness of intended advertising campaigns, mailings, websites and more. You can pay an outside source to test your mobile marketing and give you an opinion of how they feel it will help or hinder your company.
Utilize the dedicated short code. Keeping tight control over your brand is worth the extra cost. Doing this will also protect you legally.
TIP! Invite your mobile customers to communicate with you directly. Regardless of a customer’s opinion, you can always use feedback to improve your strategies.
Adding maps to your website, that are mobile friendly, can help bring in new customers. If a customer want to find you, a mobile map is helpful. Sometimes with so much business being done on the web, it is easy to forget that some people like to go to an actual store.
Offer coupons to both new and existing clients by utilizing Multimedia Messaging Service. Attach promotional codes to your coupons to track which customers are using them. You can link these codes with a mobile site that has uses a unique tracking code. The use of promotions like coupons help to retain loyal customers and attract new ones.
Your advertisements should carry QR codes to assist your tech-friendly customers. Anyone who has a smart phone can use the QR code to access your site or coupons. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. With a QR code, an interested customer can instantly find out more information about your products and services.
TIP! Don’t send random messages to your customers. When messaging clients, make sure you have something interesting to say.
Limit the time that you send offers to your customers, nobody wants to receive a late night text. These customers are more likely to be upset with you, than excited about the promotion.
Draft a mission statement that will keep you on track as you roll out your mobile marketing campaign. Adhering to your principles will help you to keep on the straight and narrow.
Changes in your market will dictate changes in your customer base. You can gain or lose customers based on outside influences that you cannot control. Technology can drive business away, so you have to be on top of every new release out there if you want to remain competitive.
When you are mobile marketing focus mainly on keeping customers coming back. Existing customers will have a better reaction to texts than new ones. Mobile marketing that you send to customers that are new is often considered to be spamming.
Instead of sharing short codes, buy them for your individual use. Although it can be expensive — approximately $2,000 — it is possible to link them to your brand. If you keep using the same short code, it will eventually be linked to your company. You will be happy you spend the money when you have a legal issue. You could be liable for the abuses of a code sharing company.
TIP! People looking at your website on their mobiles will not have the same ease of access as computer users. Have a simple mobile marketing campaign that will be near perfect for those using mobile devices.
So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.
Starting a business from home sometimes seems like a dream, but it can be a reality with plenty of hard work and research. There are a lot of work from home and get rich scams on the web. It is possible to work from home, but you will have to dedicate yourself. Read this article if you want help starting your home business.
If your home business requires entertaining clients, such as taking them out to lunch, deduct these expenses from your taxable earnings. Anything you spend on business can be deducted, even food! Be careful not to deduct your normal dining expenses, though; only eating out with potential or actual clients are deductible.
If you are seeking home business related support or advice, there are numerous forums and community chat groups available online. Using a search engine on your computer should narrow down some that are applicable to you, and they are a great source of information. There are many blogs that can also help you.
Be sure to keep your website up to date on which products are available and which, if any, are out of stock. Customers are certain to be upset with you if the products they ordered will take weeks to arrive to them. Avoid selling products that are out of stock; if they are, inform your customers so that they are not left waiting while you restock.
To find success with a home business, you need to get comfortable with selling yourself. Since you own your home business, you’re going to have to speak with many potential customers. You have to convince the customer that the products and services you provide are top-notch. Self promotion is something you will need to learn how to do successfully if you are going to bring in top profits.
Ensure that you set aside money for taxes! Income taxes are due at the end of every quarter. The tax rate is normally 15 to 20 percent which could result in substantial amounts owed.
It can be easy and quick to advertise and market your business if you have the right tools and information. The best opportunity is to create an online site for your business. Setting up a website will take no more than a day. Most of the time, this can be done for free. Paying the fee can will be a minor sacrifice if you can return big profits.
Define a specific spot in your home for use as a work space. Make sure that your work space has room to organize the supplies you need. A little organization goes a long way in most home business environments, and this is the most effective option.
As you have just learned, there are many people trying to sell you on scams. However, as you’ve learned throughout this article, there are also many common-sense tips and tactics that you can use in order to grow your home business. If you’re willing to put in the work, you can certainly be successful.
Affiliate marketing works at such a pace that it is deemed a venerable marketing business. Many website owners have benefited from their involvement in affiliate marketing programs. With so much history and ongoing development, it is easy to find a great deal of useful information about affiliate marketing. From beginner to established affiliate marketer, the tips below will help you to hone and tweak your strategies for even greater success!
Disclosing your use of affiliate marketing will let you know if it influences your readers in a positive way. You should always be honest in your business dealings even with affiliate marketing strategies. Explaining the reasons behind affiliate marketing instills trust in your judgment with your customers.
Affiliate Marketing Is Easy With These Tips
Try advertising through many affiliate programs that will reach the same customer base. If you use a variety of different affiliate programs, you will give your visitors plenty of options.
If you want to make the most profits, focus on affiliates that bring you the most revenue. Stay on top of affiliate activity. If you remove the affiliates who are performing badly, you can focus on affiliates that are making you money.
Find a affiliate that is always putting out new items. By finding a business who is constantly releasing new products, you have a higher chance of creating repeat business and achieving larger commissions. Avoid fads, and companies that only offer one service, for best results.
Affiliate programs offer different products with differing amounts of flexibility.
There is no such thing as the same kind of affiliate. Many of these websites are neither attractive nor user-friendly. Determined site owners are not going to let a frustrating website hinder them from taking in revenue. These obviously helps out visitors, but it can also increase trust, and may motivate people to make purchases.
As an affiliate marketer, you should support a policy of openness and honesty. Tell people who you are affiliated with. You should also tell them about your site and what it is all about. If visitors sense dishonesty about your affiliations with the retailer of the product they wish to purchase, they will just pass you up and purchase directly from the merchant.
Look for affiliate partners that provide resources to help you advertise and sell their products. In most cases, affiliate companies are quite knowledgeable. They do a lot of research to find out what kind of marketing is most successful for converting customers. Companies that are successful help their affiliates by providing them with good marketing data that will help them succeed and earn more commissions.
The right affiliate marketing programs offer plenty of profit potential. In order to take advantage of affiliate marketing and start bringing in profits, you will have to learn the strategies involved.