9 Mobile Marketing Trends You Need To Know For 2018 [Infographic]

According to trend watchers, the message for businesses and marketers this year is: go mobile or go home. The focus of 2018 will be to cater to the exponential growth of consumers who now use smart phones and/or tablets as their first – and many times only – device.

Before we go into the 2018 trends, let’s set the mobile stage. It’s no longer a question of whether mobile marketing is important – we know it is – it’s now the case of understanding how consumers behave on mobile devices. By 2018, more than half of all consumers will be using mobile devices first for anything they do online, according to Gartner.

Across the globe, mobile devices dominate total minutes spent online. For example, in the US, 71% of total digital minutes comes from mobile devices. Even more staggering, in Indonesia 91% of time spent online comes from mobile. The average time spent browsing on a smartphone per month is 87 hours in the US, compared to 34 hours on desktop. And these numbers have only increased in the past year.

According to official Google statements, more than 50% of search queries globally come from mobile devices (experts say this number is now closer to 60%). The category with the highest percentage of mobile search volume is “Food & Beverage” with 72%. Following the restaurant industry, is Health, Sports, News, Lifestyle, and Retail. Businesses in these industries, and many others, will instantly see results when going mobile.

Now that you’re up to date on the current mobile landscape, let’s take a look at the 9 mobile marketing trends that will define 2018:

NOTE: This article was written by Kimberly de Silva, and was published by BiznessApps. You can read the full article and infographic HERE.

How Mobile Devices Have Changed Buying Decisions

mobile devices have changed buying decisions

Mobile devices have changed buying decisions in the last ten years.

Many retailers say their statistics show buyers research and complete more purchases on their mobile devices than ever before.

This could be why there are now more data options available on smart phones. Regardless, there are more folks reaching for their mobile devices to do their shopping.

Some shoppers may not have the same cart choices if they are on their mobile device. Desktop shopping seems to put the consumer in a more relaxed position. Therefore, they tend to shop online longer.

Browsing, then adding to cart, and before you know it the purchase has been made.

Have mobile devices changed how you shop?

Do you find that you read more than before when you are on your mobile device?

There are plenty of research firms that have published their statements on buying behavior with mobile devices. Today, I am going to discuss how mobile devices have changed e-commerce and what this means for your business.

Mobile Devices Have Changed Buying Decisions for the Better

Do you shop on your mobile device?

Christmas shopping was a breeze this last go around. While traveling I could still do my shopping. I visit family out of town and I also attend certain conferences each year.

My mobile device makes it easy for me to get shopping done that would otherwise get put off. If you consider how mobile devices have changed your life, they have done the same for your customers too.

E-commerce has come a long way.

Mobile devices have changed buying decisions for you, your family, and your customers too. You will want to do the following for your business.

  1. Choose a website that is responsive for mobile. Responsive sites are now the standard. This means that they can be viewed on a computer as well as a mobile device. The screen will change accordingly, making it easier for you to read the content as well as do online shopping. Your phone is with you wherever you go, and now it has been further developed to help you do many of the tasks that you would not be able to do otherwise while on the go. You must make sure that you choose a website that will enable your customers with mobile devices to spend time with you all the time.
  2. Develop an easy to use application. Apps are everything these days. If you cannot develop an app that your customers can use hire someone to do it. It doesn’t have to be fancy or help you change your clothes. The purpose of an app is to make it easy for customers to interact with you and learn more about your products and services. Apps can be designed for payment portals, placing orders, or just reading your content. Make sure that customers can consume your content, share it, and download it or save it to favorites all from the app.

This is a great place to start if you want to make it easy for your customers to engage with you and learn more about new products or services.

Putting yourself in the mobile sphere and making it easy for your customers online and mobile experience is critical. Don’t let the mobile age pass you by.

Mobile devices have changed buying decisions today so be sure that you continue to build on this for the future.