5 Fabulous Ways to Generate Leads for Your Business

generate leads

Are you struggling to find creative ways to generate leads for your business?

There are only so many ways to tell people that you have a business. If you’re struggling to be known then you are now aware you gotta do something different.

What can you do? You need leads. You need customers. You need PAYING customers. What do you do?

Does it mean lowering your price? Putting it into a fancy package?


The answer is NO. Regardless of what you sell, offer, and even how you price it or package it, unless you determine how to attract them it won’t matter.

Today, I’m going to share with you 5 ways that you can generate more traffic to your website, and generate more leads for your business.

How to Generate More Leads for Your Business That Want to Pay You

Do you want more customers? More paying customers that WANT to give you their money?

You can have an average product, but even if you know how to generate more leads for your business you’ll be the winner.

It’s that SIMPLE.

First, we’ll start with the FIRST and top priority. It’s CUSTOMER ENGAGEMENT.

You must without a doubt engage with your customer. If you aren’t, you will lose every time.

An average product can still sell before your stellar product will sell if you know how to generate leads.

You need traffic, and getting traffic to your website through several different means is important so that you get customers who want to pay you.

How do you engage with your customers direct?

Chatting through messenger, and even opening up forums allow you to engage with customers more directly than you would otherwise.

What else do you use?

The second best way to generate more leads for your business is with inbound and outbound marketing efforts.

You cannot have one without the other.

The research is the proof in the pudding. You can see that outbound marketing gets you more results.


Inbound is still a necessary component of your marketing strategy.  Personalizing your email is more effective.

It will change the way a customer sees you.

That personal touch you offer through your emails cannot be replaced. When you know your customer well, and you remember their name, their kids names, and what they did last night, they won’t stay away for too long.

The next lead generation method CANNOT go unnoticed!

Generate More Leads for Your Business With Content Marketing

The MOST important way to “generate more leads for your business” is without a doubt….content marketing.

Without a complete content marketing strategy you’ll NEVER attract enough customers to engage with them.

Develop the content, and then go back and optimize it. Make sure Google picks up what you’re putting out there.

Write content, record content via video, and market what you’ve put together. Without it, you cannot win.

Written content and video content is essential for generating traffic that will help you generate and abundance of leads.

The fourth way to get on top of your marketing is through marketing automation.

Once you set up your website, and you have a lead magnet ready to go, you need to ensure that you keep the flow going.

If someone is subscribing, they need to get an email back from you.  Marketing through email is critical to re-market to your current customers.

Once you come out with new products you want to let them know. If you have an email system set up like Aweber or InfusionSoft, you can step away from the computer.

Automating your marketing efforts will help you focus on what you do best. Your marketing once it is set up can handle itself.

Lastly, the BIG CAHUNA, is to answer questions on Quora. Just start with one question, and then as you have time go back and answer another one.

Here’s why.

Quora is a social networking site.  There are millions of folks on this site, and they range in all demographics.

If you answer several questions, it’s likely those asking the questions will seek you out.

It may take time, but can you imagine what would happen if you did this once a week?


The return on this investment is huge. When you get started on Quora, set up a complete profile with your website.

After that, it’s icing on the cake.

I hope you’ve learned a lot here today. As always, I love to hear from my readers.

Remember, the above methods are thinking outside the box, and they can help you generate more leads for your business quickly and with a lower financial investment.

10 Evidence-Based Health Benefits of Intermittent Fasting

intermittent fasting

Intermittent fasting is an eating pattern where you cycle between periods of eating and fasting.

Numerous studies show that it can have powerful benefits for your body and brain.

Here are 10 evidence-based health benefits of intermittent fasting.

Intermittent Fasting Changes The Function of Cells, Genes and Hormones

When you don’t eat for a while, several things happen in your body.

For example, your body initiates important cellular repair processes and changes hormone levels to make stored body fat more accessible.

Here are some of the changes that occur in your body during fasting:

Insulin levels: Blood levels of insulin drop significantly, which facilitates fat burning (1).
Human growth hormone: The blood levels of growth hormone may increase as much as 5-fold (2, 3). Higher levels of this hormone facilitate fat burning and muscle gain, and have numerous other benefits (4, 5).
Cellular repair: The body induces important cellular repair processes, such as removing waste material from cells (6).
Gene expression: There are beneficial changes in several genes and molecules related to longevity and protection against disease (7, 8).
Many of the benefits of intermittent fasting are related to these changes in hormones, gene expression and function of cells.

When you fast, insulin levels drop and human growth hormone increases. Your cells also initiate important cellular repair processes and change which genes they express.
2. Intermittent Fasting Can Help You Lose Weight and Belly Fat
Many of those who try intermittent fasting are doing it in order to lose weight (9).

Generally speaking, intermittent fasting will make you eat fewer meals.

Unless if you compensate by eating much more during the other meals, you will end up taking in fewer calories.

Additionally, intermittent fasting enhances hormone function to facilitate weight loss.

Lower insulin levels, higher growth hormone levels and increased amounts of norepinephrine (noradrenaline) all increase the breakdown of body fat and facilitate its use for energy.

For this reason, short-term fasting actually increases your metabolic rate by 3.6-14%, helping you burn even more calories (10, 11).

In other words, intermittent fasting works on both sides of the calorie equation. It boosts your metabolic rate (increases calories out) and reduces the amount of food you eat (reduces calories in).

According to a 2014 review of the scientific literature, intermittent fasting can cause weight loss of 3-8% over 3-24 weeks (12). This is a huge amount.

The people also lost 4-7% of their waist circumference, which indicates that they lost lots of belly fat, the harmful fat in the abdominal cavity that causes disease.

One review study also showed that intermittent fasting caused less muscle loss than continuous calorie restriction (13).

All things considered, intermittent fasting can be an incredibly powerful weight loss tool. More details here: How Intermittent Fasting Can Help You Lose Weight.

Intermittent fasting helps you eat fewer calories, while boosting metabolism slightly. It is a very effective tool to lose weight and belly fat.

3. Intermittent Fasting Can Reduce Insulin Resistance, Lowering Your Risk of Type 2 Diabetes
Type 2 diabetes has become incredibly common in recent decades.

Its main feature is high blood sugar levels in the context of insulin resistance.

Anything that reduces insulin resistance should help lower blood sugar levels and protect against type 2 diabetes.

Interestingly, intermittent fasting has been shown to have major benefits for insulin resistance and lead to an impressive reduction in blood sugar levels (12).

In human studies on intermittent fasting, fasting blood sugar has been reduced by 3-6%, while fasting insulin has been reduced by 20-31% (12).

One study in diabetic rats also showed that intermittent fasting protected against kidney damage, one of the most severe complications of diabetes (13).

What this implies, is that intermittent fasting may be highly protective for people who are at risk of developing type 2 diabetes.

However, there may be some differences between genders. One study in women showed that blood sugar control actually worsened after a 22-day long intermittent fasting protocol (14).

Intermittent fasting can reduce insulin resistance and lower blood sugar levels, at least in men.

inRead invented by Teads

4. Intermittent Fasting Can Reduce Oxidative Stress and Inflammation in The Body
Oxidative stress is one of the steps towards aging and many chronic diseases (14).

It involves unstable molecules called free radicals, which react with other important molecules (like protein and DNA) and damage them (15).

Several studies show that intermittent fasting may enhance the body’s resistance to oxidative stress (16, 17).

Additionally, studies show that intermittent fasting can help fight inflammation, another key driver of all sorts of common diseases (17, 18, 19).

Studies show that intermittent fasting can reduce oxidative damage and inflammation in the body. This should have benefits against aging and development of numerous diseases.
5. Intermittent Fasting May be Beneficial For Heart Health
Heart disease is currently the world’s biggest killer (20).

It is known that various health markers (so-called “risk factors”) are associated with either an increased or decreased risk of heart disease.

Intermittent fasting has been shown to improve numerous different risk factors, including blood pressure, total and LDL cholesterol, blood triglycerides, inflammatory markers and blood sugar levels (12, 21, 22, 23).

However, a lot of this is based on animal studies. The effects on heart health need to be studied a lot further in humans before recommendations can be made.

Studies show that intermittent fasting can improve numerous risk factors for heart disease such as blood pressure, cholesterol levels, triglycerides and inflammatory markers.
6. Intermittent Fasting Induces Various Cellular Repair Processes
When we fast, the cells in the body initiate a cellular “waste removal” process called autophagy (7, 24).

This involves the cells breaking down and metabolizing broken and dysfunctional proteins that build up inside cells over time.

Increased autophagy may provide protection against several diseases, including cancer and Alzheimer’s disease (25, 26).

Fasting triggers a metabolic pathway called autophagy, which removes waste material from cells.
7. Intermittent Fasting May Help Prevent Cancer
Cancer is a terrible disease, characterized by uncontrolled growth of cells.

Fasting has been shown to have several beneficial effects on metabolism that may lead to reduced risk of cancer.

Although human studies are needed, promising evidence from animal studies indicates that intermittent fasting may help prevent cancer (27, 28, 29, 30).

There is also some evidence on human cancer patients, showing that fasting reduced various side effects of chemotherapy (31).

Intermittent fasting has been shown to help prevent cancer in animal studies. One paper in humans showed that it can reduce side effects caused by chemotherapy.
8. Intermittent Fasting is Good For Your Brain
What is good for the body is often good for the brain as well.

Intermittent fasting improves various metabolic features known to be important for brain health.

This includes reduced oxidative stress, reduced inflammation and a reduction in blood sugar levels and insulin resistance.

Several studies in rats have shown that intermittent fasting may increase the growth of new nerve cells, which should have benefits for brain function (32, 33).

It also increases levels of a brain hormone called brain-derived neurotrophic factor (BDNF) (32, 34, 35), a deficiency of which has been implicated in depression and various other brain problems (36).

Animal studies have also shown that intermittent fasting protects against brain damage due to strokes (37).

Intermittent fasting may have important benefits for brain health. It may increase growth of new neurons and protect the brain from damage.
9. Intermittent Fasting May Help Prevent Alzheimer’s Disease
Alzheimer’s disease is the world’s most common neurodegenerative disease.

There is no cure available for Alzheimer’s, so preventing it from showing up in the first place is critical.

A study in rats shows that intermittent fasting may delay the onset of Alzheimer’s disease or reduce its severity (38).

In a series of case reports, a lifestyle intervention that included daily short-term fasts was able to significantly improve Alzheimer’s symptoms in 9 out of 10 patients (39).

Animal studies also suggest that fasting may protect against other neurodegenerative diseases, including Parkinson’s and Huntington’s disease (40, 41).

However, more research in humans is needed.

Studies in animals suggest that intermittent fasting may be protective against neurodegenerative diseases like Alzheimer’s disease.
10. Intermittent Fasting May Extend Your Lifespan, Helping You Live Longer
One of the most exciting applications of intermittent fasting may be its ability to extend lifespan.

Studies in rats have shown that intermittent fasting extends lifespan in a similar way as continuous calorie restriction (42, 43).

In some of these studies, the effects were quite dramatic. In one of them, rats that fasted every other day lived 83% longer than rats who weren’t fasted (44).

Although this is far from being proven in humans, intermittent fasting has become very popular among the anti-aging crowd.

Given the known benefits for metabolism and all sorts of health markers, it makes sense that intermittent fasting could help you live a longer and healthier life.

You can find more info about intermittent fasting on this page: Intermittent Fasting 101 – The Ultimate Beginner’s Guide.

Having Trouble Managing Your Diabetes?
Use our new Clinical Trials Finder to find local research studies that may be able to help today. Clinical trials are part of clinical research and at the heart of all medical advances.

Written by Kris Gunnars, BSc on August 16, 2016

You can read the article when you follow this link- https://www.healthline.com/nutrition/10-health-benefits-of-intermittent-fasting#section1

How Entrepreneurs Should Approach Daily Business

how entrepreneurs should approach daily business

Do you have a specific belief about how entrepreneurs should approach daily business?

Malcolm Gladwell has some ideas.

His name reverberates through media circles around the world. Why? His ideas are sometimes out there.

Sometimes they are profound.

His answer on entrepreneurs is simple, and I’ll share what he said recently in an article.

Understanding How Entrepreneurs Should Approach Daily Business

Entrepreneurship isn’t just about having a great idea. It’s about a great idea that gets executed.

It’s all about understanding how entrepreneurs should approach daily business.

Malcolm Gladwell recently mentioned in an article that it’s about being open to opportunities.

On the surface, it may seem vague, but he is talking about seeing the opportunity in everything.

Daily, there are numerous things that come up. They are all opportunities we may not have recognized before.

Gladwell discusses that there is no one right way to do things. There is also never just ONE ideal opportunity.

There is also a need for mentorship. This is true over learning new methods of doing something in your business.

Finding someone to coach or mentor you in your business is huge. It could make the difference between you failing and succeeding.

It’s great to open up to a mentor or coach, and when they can help you point out the opportunities, you can fix them before it’s too late.

Let them see your book of business, your systems and processes, and if they are faulty, find out now.

It’s better to find out now in the beginning than wait until it’s too late.

Finding a mentor can be fulfilling in many ways. They can help you with your mindset as well as your daily housekeeping issues and how to approach them all.

What else does Mr. Gladwell say is important?

How Entrepreneurs Should Approach Daily Business with Partnerships

Malcom Gladwell has always supported that trying a new approach is important when things aren’t working.

If you are in partnership with someone this is especially true.

You work together, but you both should bring something valuable to the table.  Having the courage to pursue your idea isn’t enough.

If you have been using a certain method or approach you absolutely MUST try something new.

After all, isn’t life about doing meaningful work?

If you aren’t doing something meaningful, what you are doing?  While you are doing it, you should also believe in it.

If you don’t, you’re dead in the water.

There are many aspects of your business that you’ll have to look at over and over again before you’re done with it.

You’ll need to come to conclusions and then you’ll also need to be willing to reverse those if you want success.

It is never easy, is it?

Whatever you do, be willing to distinguish yourself from others. You can emulate leaders, but don’t copy everything they do.

You’ll make it.

How entrepreneurs should approach daily business is with fervor, a new vision and new goals every single day.

3 Fascinating Ways to Make a Powerful Landing Page

make a powerful landing page

Have you been struggling to make a powerful landing page?

A great landing page is important these days. It can be used to set the tone for your online marketing campaign.

It can also present your killer offer to your audience. Even if you have a good one right now, what can you do to make a powerful landing page?

Today, I’m going to share 3 fascinating ways to make your landing page pop.

Make a Powerful Landing Page with Testimonials

You probably already know the power of a customer testimonial.

If you have some testimonials from your customers then you know how effective they are.

Others read your testimonials and it lets them know they can trust you. They can act as an “online referral” for you.

There is no end to what a great testimonial can do for you.

This is why it’s so important to have solid testimonials to help you make a powerful landing page.

Having customer testimonials on your landing page can supercede one that just has great copywriting.

What others say on your behalf is GREAT copywriting that you didn’t have to write!

These rave reviews on your behalf also aid in getting you top-notch conversion. You’ll never see anything like it.

Great copy can be related to a great source. In this case, it’s your customer. When you put customer testimonials in the front of your landing page, you’ll see the difference right away.

In addition to these great testimonials you should have your customer’s picture. When you do this, it makes it more real to people.

Customers should be able to identify with you easily and within seconds of visiting your landing page.

Your customers are your greatest asset and they will act as your superior copywriters to help you make a powerful landing page.

Make a Powerful Landing Page with Benefits for Your Audience

Your customer wants to know how you are going to BENEFIT them.

They really don’t care about you, but how you can benefit them. What can you do for them? How will you help them? It is NOT about you.

Make it ALL about them.

If you put the emphasis on the service you won’t get very far. Think about it; your readers already know what service you offer, but they don’t know how it benefits them.

Promoting the benefits rather than your service will help you “make a powerful landing page”.

You can promote a solution all you want, but outlining the benefits will enhance what you are attempting to convey.

If you discuss benefits over problem solving on your landing page, you’ll see more conversions.

Make a Powerful Landing Page with Eye-Catching Headlines

Did you know that readers skim content online before any reading takes place?

Unless a headline stands out, the reader will pass by quickly. Your copywriting skills should aid you in writing a superior headline that gets your customer’s attention and leaves them wanting to read more.

  • You MUST write a headline that stands out; in other words it’s a killer headline.  It stops them in their tracks.
  • Your subheadline MUST follow.
  • Pictures are eye-popping.
  • A call to action or CTA buttons.

If you direct your focus on writing great copy on your landing pages, you’ll be wildly successful.

Just keep in mind that testimonials are still number one, but these other tips are just as important.

If you want to make a powerful landing page the 3 tips above are a great place to start.

Why the Crowd Wants Content Marketing

content marketing

People love content marketing, but they most likely don’t tell you that when they buy something from you.


They don’t know what to call it. They love valuable content, but they are your customer.

They don’t do what you do. You sell it, they buy it.

How do you bring your ideas to life? Today, I’ll share more on content marketing, and why your audience loves it so much.

Developing a Content Marketing Plan They Love


Your audience loves to be entertained. They love videos, and they love reading what you’re putting out there.

This is because they learn something. In most cases they are learning something from you.

They are also learning something about you.

This is why it is worth the time well spent to develop a content marketing plan they love.

You can create the content of your audience’s dreams if you are focused on them.

You are a craftsman at what you do.

Your craft is whatever industry you are in. If you are writer, you spend time developing your craft.

You write daily, and you write about many different things. You write in every genre at some point.

This is how you develop your skills.

Ideally, you will spend time listening to your audience and researching more about them.

You’ll then produce content that is focused on getting their attention and keeping them engaged.

Make it all about them, and this is when your content marketing strategy will begin to blossom.

It’s really a lot to take in at first, but remember, this isn’t a sprint it’s a marathon.

Creating content is generally free, but the platforms you choose to distribute it will determine the remainder of your cost.

Using an editorial calendar can be helpful in planning your content. There are free templates offered by various companies like HootSuite, and even HubSpot.

You can put in the title of your content as well as the date and time it will be published and on what platform.

There are tons of planning tools and scheduling tools too. HootSuite offers an easy to use social media scheduling tool that you can use to publish to social platforms.

You’ll be able to manage it all from one dashboard.

There are separate tools that you can use for calendars to schedule phone calls with clients and other obligations.

Using these tools to develop and manage your content will also make it easy to publish content at the same time on the same days.

Your audience will begin to expect content to be delivered on specific days, and these tools will help you keep up.

Focus on Content Marketing Daily

Making a good faith effort to work on your content marketing, and to work with it daily and monthly will help you build your business.

Giving your audience content that they LOVE, will ensure that they are getting content they will DEVOUR.

Planning ahead is important as you develop your content marketing plan. Your audience should be attracted to what you write, and what you create in videos.

If you aren’t putting out content that your audience loves and shares, you’re wasting your time.

Draw up a real plan around valuable content that your followers love. Then make sure you publish it and distribute it through several social platforms and channels.

The results you get, and the traffic generated will hinge on the “content marketing” plan that you create.

15 Trends That Will Redefine Executive Coaching In The Next Decade

how entrepreneurs should approach daily business

NOTE: I am sharing this article that was originally published by Forbes earlier this year.


Forbes Coaches Council

Top business and career coaches from Forbes Coaches Council offer firsthand insights on leadership development & careers.

Having an executive coach to help your professional career move forward makes perfect sense in today’s marketplace. Having someone who will push you and hold you accountable can make you strive for success and never become complacent.

However, as you look towards the future, the world of executive coaching may take on a new shape. There may be more automation or a stronger focus on mental status or the psychology aspect of your career. As the executive coaching industry continues to grow, so does the number of ways in which this niche is going to change in the not-so-distant future.

Below, 15 members of Forbes Coaches Council share the various ways they expect executive coaching to evolve in the next five to 10 years and the main trends to keep an eye out for in the industry.

You can read the full article when you follow this link- https://www.forbes.com/sites/forbescoachescouncil/2018/04/09/15-trends-that-will-redefine-executive-coaching-in-the-next-decade/#497ade026fc9

How You Can Easily Get More Traffic to Your Site

get more traffic

If business is stagnant, you may need to learn more about how to get more traffic to your site.

There are so many opinions and so many resources.

How do you know who is right? Getting traffic to your website is vital. Otherwise, no one will find it.

There are several components to driving traffic to your site. Today, I’ll share what those are, and what may be missing to get you more traffic starting now.

Get More Traffic Today with This One Action

Obviously there is that ONE right action you should do. You can’t wait. It comes first.

It’s the FIRST step.

Once your website is complete and ready to unveil, what do you do? You start building traffic.

How do you do it?

There are several different ways to build and drive traffic to your website. One of the best ways to get more traffic to your site is with social networks.

This is just as important as SEO because content is driven by social signals. Everyone converses through social media.

It is also likely that customers are leaving comments about a business on Yelp!, even before they contact the business.

Set up your social networks, including Facebook, Twitter, and Instagram. It seems that Instagram is getting a ton of traffic these days!

What’s next after you take this very first step?

Get More Traffic with SEO


You hear about SEO all of the time. It stands for search engine optimization. Without it your website will die.

SEO is a few things combined including:

  • Keywords and key phrases.
  • H tags.
  • External and internal linking.

In a previous article I mention internal linking.

Everyone is focused on finding keywords and key phrases. These are hot words that everyone is talking about.

Some companies still call them buzz words.

H tags is something that WordPress users know a lot about. In fact, it’s fairly simple.

What you may not hear about, and what you may missing is that internal linking piece I mentioned above.


Everyone wants to get other sites to link back to them, but what about your internal links?

If you want your readers to research your entire website and read more of your content, you need to do some internal linking.

Have at least 1 or 2 for each blog post you write. Link up to an article that is about the same topic, and maybe sheds different light on it.

It must be relevant, but get it linked up. This will help some of your old blog posts get more traffic over time as well.

Traffic is the juice you need to get your site ranked well. Ideally, we all want to be at the top of the first page of Google.

Will you take the time to do what it takes?

You absolutely have to do the work to get the results.

Build a website, or pay someone to do it. Secondly, take the time to focus on means of driving traffic to your website.

You’ll never EVER hear a business regret that they spent their time focused on how to “get more traffic”.


How to Make Blogging for Business Profitable

make blogging for business

If you’ve been struggling to figure out how to make blogging for business profitable, you may still be doing something wrong.

There are many elements that determine whether or not you’ll make money with your blog.

I recently learned some valuable information that can change the game for myself and other marketers, so I’m going to share that information here with you for FREE.

What is it?

Sit tight, and grap a pen and paper. You’ll want to write this down and refer to it often.

Don’t just sit there….get it!

Okay. Are you ready? Are you really ready to take your blog to the next level? Alright, it takes work, so be prepared to stick with it if you want to learn how to make money from your blog.

Make Blogging for Business Profitable by Making Some Changes

One thing I learned early on is the power of backlinks. There are many different types of links.

There are external links, which is what I’ve just mentioned, but there is also some power with internal links.

You will absolutely want to get sites to link up to you from outside of your website, but you need to place internal links of your own.

This means, that you should be linking your content to another link within your own site.

It’s one of the critical steps in how to make blogging for business profitable.

This article for example will be linked to another article about blogging and so on. This isn’t all you should be doing, so hang onto your hats!

You cannot miss this, or you could be missing an entire month of income. It’s so vital to not dismiss any marketing method until you’ve tried it and tested it.

You ABSOLUTELY should update old blog posts, and while you’re at it…update those internal links!

That’s right.

As changes come to your products or the products you promote, you’ll want to do some updating from time to time.

Remember, this is your business. Isn’t it worth taking the time to do it so that you can begin earning money and thus your freedom?

As you update these, go back to those that are even older, and begin interlinking these posts so that you’ll see more traffic.

It’s amazing how well this works that it could make the complete difference in making a few more thousand dollars per month.

Neil Patel from WordPress shares some valuable insight that you’ll find HERE.

There’s a ton to be said for internal links, so take the time to focus your efforts on updating your old posts and add new links to them as you can.

What else can you do to boost your income through blogging?

Make Blogging Profitable for Business by Promoting Tools You Use


I admit it. I’m here to earn money, but I probably don’t talk enough about the tools I prefer to use for my business.

I should, because I see myself as a trusted individual who knows what online marketing is all about. Therefore, I have to tell you that one of the tools I use is Elite Marketing Pro.

While it is a product, it’s sound training. It’s how I learned how to do what I do. You can learn more about Elite Marketing Pro HERE.

There’s a lot to learn about marketing online, but you can earn income in many different ways.

Affiliate marketing is one of them, and promoting those tools and resources on your website is a great way to make it happen.

Keep learning more about how to make blogging for business profitable too. Keep reading and learning more about what others are doing.

Study the techniques of those who have been successful and you are assured to do well. I promise.

It takes a lot of work, and if you want to earn additional income that can eventually replace your work outside the home, then get to it.

Spend the time and do the work. You’ll be so glad that you took the time to learn more about how to “make blogging for business” super profitable.

What is Attraction Marketing? From Foramarketer Magazine

Inbound Marketing

What Is Attraction Marketing

Attraction Marketing can be defined in four fundamental parts that explain the term and give meaning to the marketing strategy.

1. Content Marketing

It consists of trying to attract the user through the creation and distribution of content on the Internet. These contents can be distributed in social networks, blogs, etc.

The contents should be interesting enough and of value so that the user stays and wants to finish reading it.

The goal of content marketing is to take the reader through the funnel of conversion to where it interests you and that ends up becoming a lead or a sale.

2. SEO

We must select our most important keywords, those that define us or our brand.

These keywords should be used naturally in our website and our content to be positioned in search engines.

It is very important to analyze the volume of searches of those keywords and to take advantage of the most searched so that we get to appear in the first search results when users consult on Google, for example.

3. Social networks

Social networks have as main objective to bring traffic to the web to get leads and sales of our products or services.

They are an essential means to reach the target audience that interests us and offer relevant content for him.

4. Diffusion

Broadcasting refers to any time of actions we take to increase the reach of our content to a larger target audience.

Among others could be, post on other blogs our links to attract visitors to our website, campaign with influencers, get the press or other sites on the Internet talk about us.

Hey all, I am sharing this article because it is valuable content. This article was originally published by www.formarketer.com. You can read the article and learn more about them HERE.

Affiliate Marketing Industry News Roundup 9-26-2018

NOTE: This article was written by Caryn Poland, and found on the website www.fmtc.co. You can read the full article HERE.

Thanks for checking out this week’s edition of affiliate marketing news roundup! I’ve collected some interesting and timely affiliate marketing news pieces and blog posts from around the interwebs.

The text that accompanies each article is a quote from the respective article/post.

As always, if you have an affiliate marketing news story that you’d like us to share, there is a submission link at the bottom of this post.



AffiliateFEST 2018: Round-up

“AffiliateFEST 2018 has come to an end for another year, and it’s fair to say a fantastic day was had by all. As the only igaming affiliate accelerator, a wealth of insight and information was shared by industry experts who attended this exclusive event.”


Source: Affiliate Insider

Q & A: Affiliate Marketing for Beginners with Ryan Fitzgerald

“Affiliate marketing is a critical channel for established online retailers. Companies who have yet to get onboard with affiliate are eagerly exploring how to get started with this lucrative marketing opportunity.

Ryan Fitzgerald has 12 years of experience in digital marketing. We sat down with him to learn some of the affiliate marketing basics. Here is a bit of what he had to say.”


Source: eAccountable

ITP 2.0 and AvantLink Tracking Compliance

“With Apple rolling out new versions of Safari and iOS there have been a lot of questions and concerns about the new ITP 2.0 features and it’s negative impact on performance marketing tracking. For those of you not familiar with Intelligent Tracking Prevention (ITP) 2.0, the bottom line is that with the rollout of this ITP 2.0 version, Apple will block third-party tracking cookies.

Many networks use third-party tracking technology that will need to be updated in order to comply with ITP 2.0, so this is a big issue for the performance marketing industry.

The good news is that when we created our AvantMetrics tracking code 7 years ago, we predicted that there would be increasing issues and privacy concerns with third-party tracking cookies. That’s why, in addition to the third-party cookies we set, we also use first-party cookies in the AvantMetrics tracking technology.

We also designed AvantMetrics so that we could continually improve and update it seamlessly without clients having to change their tracking code integration each time we make an improvement.”


Source: AvantLink

Best Software Affiliate Programs: Where to Find and How to Join Them

“The reality of the affiliate marketing landscape is such that some verticals are greatly represented on concrete affiliate platforms but not so much others. Software affiliate programs, however, are a notable exception. They are all around the place, which turns finding them into an interesting exercise. To ease the process for you, we have decided to put together this detailed explanation on where to find and how to join affiliate marketing programs run by software brands.”


Source: AM Navigator

Awin + ShareASale host a Runway Show in New York City

“For the third year in a row and the first as a co-branded venture, Awin and ShareASale hosted the Awin + ShareASale Runway Show the Sunday before Affiliate Summit East in New York City. Following last year’s acquisition and partnership, the Awin US Group continues to combine resources and have a strengthened joint proposition, allowing us to showcase nine fashion and beauty brands across both networks. ”


Source: ShareASale

Deep Dive #1: Apple’s ITP 2.0 Update and Impact on Cookie Tracking

“As part of our Deep Dive Content Series, PerformanceIN will be going in-depth into some the performance marketing industry’s most pressing challenges. The first feature is an overview of Apple’s Intelligent Tracking Prevention update for Safari web browsers and its impact on third-party cookie tracking.”


Source: PerformanceIN

Podcasting And Working With Influencers Is How This Attorney Is Scaling Her Practice

“Attorney Autumn Witt Boyd went to college to become an opera singer and graduated an attorney (a dramatic career shift almost sounds like the opening line of a joke). Ultimately, it was her artistic side that led Boyd to seek out intellectual property work for creative clients – all the while living in Chattanooga, a location not exactly ideal for establishing such a niche expertise and narrow business focus. After seven years of working remotely for a Colorado based firm, Boyd stepped out on her own to start a business-focused advisory practice for creative entrepreneurs, e-commerce and online business owners, near her home in North Chattanooga.”


Source: Forbes

How Affiliate Marketing Remains an Excellent Source of Passive Income

“Affiliate marketing isn’t entirely new to the e-commerce industry. However, many people are still not clear about what it is and how it works. In simple terms, affiliate marketing is a marketing model in which members get rewarded based on performance. If you can drive the desired action along with your affiliate partners, both you and your partners will be compensated.

The desired action can be anything like promoting a healthcare product, converting an online sale of the product, or simply generating site visits. Different tasks will be rewarded differently. One of the reasons why affiliate marketing is growing in popularity is that it has low risks and enables you to set up an online income stream from your home. Here are the other benefits of affiliate marketing to compel you to get started:”


Source: Times Square Chronicles

Acceleration Partners Recognized as a Top Company Culture by Entrepreneur

“We are excited to announce that Acceleration Partners (AP) has made Entrepreneur’s Top Company Cultures list for the second year in a row!

In 2017, we were honored to be named to Entrepreneurs’ Company Cultures list for Small-Sized Companies. This year, with the rapid global expansion of our team in Europe, Asia-Pacific and Latin America, as well as within the U.S., we moved into their mid-sized category, ranking #8 on their 2018 Best Company Cultures list!”


Source: Acceleration Partners


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