How to Achieve Winning Results with Content Marketing

Content marketing isn’t new, but what you may discover that’s new is the driving factor as to what makes content valuable.

You may feel intimidate if you have been creating content but not getting the results you desire. The approach is quite simple, despite the rumors.

Today, I’ll share with you some tips for creating valuable content and how to focus on ideal content marketing to reach your audience in a way that will drive them to make decisions.

Content Marketing and Solving Problems

One of the biggest things marketers miss in the digital world, is the marketing endeavor that speaks to solving problems. It has been said that if you can solve a problem you will always be in business.

This is true, but keep in mind that not all problems can be solved in the same way. When it comes to content marketing, here are some things to keep in mind for your campaign.

1. Keep it simple. Write about what is relevant for your audience.

2. Always educate your customer. Write about things that inform your audience.

3. You can solve problems and entertain. Your audience shouldn’t be bored. Always inform, but keep them entertained. People love to be entertained at any age.

4. Always research and read for more ideas. There are tons of ways to find fresh ideas for content. You only need to look for them.
If you don’t know what to write about then you don’t know your audience all that well. You’ll want to spend time getting to know them, and more about what makes them tick.

Remember, not every audience is the same. Some are going to be avid readers, and this is where blog posts do the trick. You’ll want to keep in mind that videos and podcasts are another great way to share information and keep your audience engaged.

The same rules apply that are relevant to students and how they learn differently. Many are visual learners, and some are going to do better with reading.

It’s all about testing, and that includes marketing methods as well as storytelling. It’s hard to say that every audience is going to appreciate your approach to storytelling, when in fact they just aren’t all that into stories.

Learning more about your audience upfront is the key to redefining how this works.

Tracking ROI in Content Marketing

While testing is super important, it’s equally important to track the results and find out which methods were the most consistent.

It’s important that you use keywords, Facebook ads, AdWords, and even clickable banners. It all matters when it comes to creating content that you are using to either get engagement or even just to get the click.

Always write an up-to-date and relevant blog for best results. Keep in mind that a blog is still a FREE and a great way to drive traffic to your main website. You’ll also want to build your social media presence so that you can engage your audience in conversation and learn more about them.

If you aren’t getting the results you had hoped for, just keep in mind that content marketing takes time but it’s totally worth the work.

What are your thoughts

James

Empowering Others

jameshunter@freedombeginstoday.com

Make Today Count

United States Army to Make Major Cuts

Have you served in the United States Army? If so, then you may be shocked to hear that cuts are about to be made. Major cuts are going to be made at home and abroad over the next two years, and that means that the Army could be dramatically stifled when it comes to fighting wars.

If you follow the budgeting for the military and you know when the budget year comes, you already know that by 2017 this won’t look very good for our Army. Dropping the numbers means dropping defense. Can we afford to make these cuts at a time when we aren’t quite sure that we are done with war?

Today, I’ll share with you what is about to happen in the United States Army, and what this country could be facing if this decision is final.

What Numbers Look Like for the United States Army

When the Army is cut back to 450,000, these numbers will reflect that we may not win a war. This also means that civilians will lose their jobs as well.

While it is word that the cuts are being made to save money, the cuts appear to be so much more than that. While plans haven’t been made official just yet, it’s amazing that the numbers are so daunting. The cuts are looming, and the time that the cuts will be made are quite possibly around the month of October.

The other half of this hot topic is that these numbers were released a day after President Obama made his announcement that the campaign in Syria against the Islamic State would be stepped up a notch.

Alaskan Senator, Dan Sullivan has already spoken out about these cuts and how it looks. These cuts don’t make any sense at this point. If the cuts don’t make sense strategically, then why are they being made?

Could this be a ploy to actually stir up hate against his own country? Some may view it as such, but it’s also true that some of this could be done in order to make deals with other countries. The appearance of cutting back on military could make us appear weaker on purpose.

All eyes always seem to be on the United States, but why is it currently on the United States Army? ArmTimes.com published an article about this same topic. Reducing the Army to a grand total of 450,000 service men and women is making citizens nervous.

Here is what is being said right now:

  1. It’s due to budget cuts.
  2. It’s about doing what can be done with the least amount of money.
  3. Brigade teams have already been cut, so this is nothing new.
  4. This is an attempt to make peace.

There are many opinions out there, but what matters most is the safety of our country. What are your thoughts about the cuts being made in the United States Army?

What are your thoughts?

James

Empowering Others

Improving Your Results | In Affiliate Marketing With A Few Good Tips!

In order to make good business decisions, you need up-to-the-minute sales analysis. This critical data will keep you updated on the volume of site visitors and how many of the visits were actually converted into a sale.

Try choosing an affiliate company who has higher sales conversion ratios. You are looking for a 1% conversion rate or more.

Before making a deal with any affiliate companies, be sure that you get a commission for each sale that business offers. Can they track not only online orders driven by affiliates, but also telephone orders, snail mail orders and faxed orders? You need to be sure you aren’t missing out if there is revenue you should be owed.

Statistics in real time are important. Those statistics let you to see the number of site visitors and the number of people who are purchasing.

TIP! Patient trial-and-error is often the only way to figure out what affiliate marketing strategies work best with your target customers. While some customers respond to media-heavy advertisements, others prefer text based unobtrusive ads.

The only way to make your affiliate marketing campaign successful is to pay attention to the needs of your readers. Make an effort to provide for your readers’ needs. Try to figure out what makes them visit your website and then expand on that knowledge. What is it that is catching their eye?

Gain the trust of your readers. If the readers really like what you produce, they will uphold you by finding referral links and following them should they want to buy the product still.

Affiliate marketing businesses need to appear as though they are the vendor themselves. The affiliate relationship should be disclosed, but not the main point of your content. Do not let your visitors see you as another affiliate agent. Introduce yourself and use your personality to sell.

When you want to pick an affiliate, think about your customers needs. Partners with the right affiliates will increase traffic to your site and give you a good understanding of who your customers are and how to meet their needs.

TIP! When your visitor wants certain content that is what they expect to see. If you supply a link for an affiliate site that isn’t sports related, it will not likely benefit you.

These methods are greatly used, because they help bring customers in. Be sure to apply them to your position, and everything will fall in place.

P.S.

Those California marketers whose accounts were suspended in early 2011 can re-install the links lost on their websites. Amazon was forced to drop clients in California due to a new law; however, that law has since been altered. It is a good idea to see if you were affected by this law.

TIP! Make sure the tracking service that you use is reputable. Your sales numbers may be miscalculated by affiliates, and that can lose you money.

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P.S.S.

You should always be proud to stand by the quality of your product when selling through affiliate marketing networks. Articles and reviews are an excellent way to demonstrate the product’s usefulness. Discussing your personal experience with the products in forums can help attract potential customers. You should always include affiliate links any time you write anything on the internet as it will give you a chance to get more customers.

TIP! Be sure to choose companies that have high conversion ratios, when it comes to sales, in order for you to get the best from your affiliate program. Consider using a one percent ratio as a benchmark.

Make Today Count You are a Shining Star

Not all programs that offer 100% commission are scams. Before you completely ignore this opportunity, read the details. There are a number of companies that actually offer commission rates of 100%, as they are looking to make their money from subscriptions. Read the fine print when you find an offer that resembles this kind of program, as it could be just the program for you.

James

The 4 Stages of the Creative Process

Great business and marketing ONLY happen when the creative process is utilized. Even if you don’t see yourself as a creative person, you’ll discover that you have untapped talents and gifts as you attempt to build your business.

The birth of great ideas is born on the right side of the brain, and it doesn’t happen the same for everyone. If you are struggling to market creatively, then it’s time for you to learn more about how to tap into the best ideas by using these steps through the creative process.

Leaning on the Power of the Creative Process

Have you ever had an AHA! moment in life because you had a great idea? Chances are, you have had that moment, but maybe you feel that you lack some creativity.

There are tons of great ideas that come to the minds of those who aren’t per se, creative. However, you should know that you don’t have to be a painter or have the ability to crochet to make things happen.

Here are the 4 steps to the creative process to give you a little boost.

1. Preparation. Being prepared is everything, but you can’t really tap into some great ideas until you have materials to work with. Materials can bring you great inspiration, and this includes books, pen and paper, and even a setting in nature that is peaceful and calm. Whatever inspires you most, get that into your hands, or go out and get it. Do whatever it takes to make it happen.

2. Incubation. Did you know that incubation isn’t just for babies? Great ideas don’t start out as “great”, but rather they need to sit and stew in your brain for a bit. This is because all working aspects of an idea may not be there from the beginning. When you let an idea sit for a bit it could develop into something more and be even better than your initial idea.

3. Lights on! Remember that AHA! moment I mentioned before? This is when “the lights come on”, and you really begin to see how this idea can develop into something more. Sometimes, you’ll think to yourself, “Holy moly this is the best idea ever!” Now do you feel like pure genius?

4. Verification. Have you ever had one of those days when you looked at your idea on paper and it didn’t seem as though it was quite manifested yet? Once you reach this stage, this means that you can reach greater potential. You’ll have more time to think about your idea and how it fits into other aspects of your business.

Some of this may seem scientific, but just keep in mind that everyone has ideas. Whether or not those ideas are great is another story. It’s up to you to make it great, but don’t rush it along. Let your ideas work themselves out, and you’ll be glad that you let them take their course.

If you are wondering whether or not you have an idea that is marketable, just remember that the creative process has 4 stages, and it’s worth giving those stages a chance.

What did you think of this Article?

James

Empowering Others

www.freedombeginstoday.com

Social Video in 2015 and Market Predictions

Tracking is a beautiful thing in marketing, because social video is what gets results these days. Videos are now one of the most beneficial ways to market your business is with video ads.

Every business owner has their own predictions of what could happen this year and in the future with video ads and how they’ll work. What could possibly work better than video ads?

There are still plenty of social media platforms that make the grade, but the only thing that matters is what gets the most views and the most time.
How will social video take the world of marketing by storm? Here are the predictions on what will be at the top of the list by the end of 2015.
How Social Video is Changing Online Marketing

How in the world could social video impact online marketing?

1. It’s YouTube vs. Facebook. Facebook is stellar for running ads, and it’s important that you understand how easy it is for Facebook to steal traffic from YouTube. Because ads are successful, Facebook is even better when using video in the ads. This means that because time spent on social networks is so high, videos are more likely to be viewed on Facebook before they will be viewed on YouTube. Make sense?

2. TV ads aren’t overtaking the way we market. There is no doubt that TV is still in every home and people are watching it, but for the purpose of running ads in homes it’s still less effective than social media platforms. Broadcasting isn’t emotional enough to get people to buy. What does help people buy is pulling the emotional trigger. If you can create a commercial strong enough, people get hooked. Many retail companies are investing more in marketing online than commercials, and the end result is a deeper emotional tie to their customer.

3. Targeting will be emotional, and so will testing. Did you know that targeting can be emotional and should be? If you can’t tap into the customer’s emotions you’ll struggle to build marketing campaigns that draws them in. The more emotion an ad can evoke, the more likely it is the customer will buy.

4. Create campaigns that market in the moment. If you don’t know what an agile marketing campaign is, hang tight. The word agile means, “ability to move quickly and easily”. This makes it super easy to focus on getting things done, and for marketing it means that you are able to pull together a campaign that is easy and can be done quickly. Emotions run high when marketing is connected to current events. This doesn’t happen a lot but it can happen and it can make marketing easier than ever when you have struck an emotional chord of a buyer.

5. Get attention. Great marketers know how to get attention, and it’s important that you track the number of shares and clicks in order to get the big picture on metrics. Metrics will always matter. This is all about testing, measuring your results and moving on. How can you target a successful method if you aren’t sure what is most successful? Use metrics.

Digital marketing is still big, and soon you’ll see it’s still the only way to market in the future. Don’t forget to research the importance of social video and how powerful it is for your business and the world.

Game On Share your thoughts

James
Empowering Others
Jameshuner@freedombeginstoday.com

www.freedombeginstoday.com

5 Foods that Fight Cancer

Have you been looking for a list of foods that fight cancer? While cancer is a disease that can ravage the body, it’s important that you understand how the body can be healed from the inside out.

This information is not intended to cure or treat cancer of any kind, but you should know what research has to say about healing foods, and how some foods are rich in nutrients to help ward off cancer cells, or at the very least give you better quality of life.

Today, I am going to share a list of 5 foods that fight cancer, so that you can feel better, and treat this horrid disease before it damages your body for life.

broccoli rabe, garlic, yellow onions and red bell peppers in salad bowl
broccoli rabe, garlic, yellow onions and red bell peppers in salad bowl

Healthy Foods that Fight Cancer

Just to be clear, this article isn’t necessarily about the foods you should eat once you have been diagnosed with cancer, but this list of foods that fight cancer is important for you to have to help you ward off cancer.

The American Cancer Society does make recommendations for eating healthy, but most societies do. However, it’s important that you learn more about these foods and what is in them that gives you a good chance at warding off this horrible disease.

1. Garlic. You may think that garlic is pungent, but it’s super healthy for you. Garlic is frequently added into Italian dishes, and it adds tons of flavor. Research has shown that those who eat garlic are less likely to develop cancer of the esophagus, colon, and the stomach. You can add cloves of garlic to a roast, pasta sauce, and much more.

2. Berries. Berries are “berry healthy”. Strawberries, blueberries, and even raspberries are all good for you. Berries are healthy because they are loaded with antioxidants and compounds that ward off cancer. They are also negative calorie berries. Enjoy them liberally.

3. Tomatoes. You may believe that these are only good in salads, but you should know that tomatoes can just be sliced and eaten as a side dish too! Lycopene is an antioxidant that is found in tomatoes, and it’s easily absorbed when added to sauces and juices.

4. Cruciferous vegetables. These are my favorite to talk about, because the term itself is evident by the cross at the bottom of the stem. It’s interesting that these vegetables fight cancer with the cross! Broccoli and Cauliflower are two of my favorites.

5. Green tea. Ahhhh, it’s time to talk about beverages too. Green tea is super high in antioxidants, and it’s important that you sip a few cups per day to give you that edge in fighting free radicals. The catechins in this tea will fight off free radicals and help repair the damage that has already been done.

Food can be your medicine, so don’t delay in making some changes. Health starts in your kitchen. You can start today by eating these 5 foods that that fight cancer.

Fight Back

James

jameshunter@freedombeginstoday.com

Empowering Others

www.freedombeginstoday.com

7 Tips for Generating Leads With Social Media

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Generating leads with social media is an absolute must if you want to grow your business. Whether your business is run online or offline, you can’t deny that social media is a hub for shoppers of any kind.

Does it matter what these folks are shopping for? If you want to generate leads, you have to put out some bait. The same idea is true when you go fishing. If you don’t use the right bait you won’t catch any fish.

Today, I want to tell you about these 7 tips for generating leads with social media, so that you can get more leads in less time!

Absolutes of Generating Leads With Social Media

social-media-leads

When you talk in a crowd about social media, you probably talk about Facebook first. Facebook seems to be the first place everyone goes. Here are some things that are absolutely true about generating leads with social media.

1. Conversion pixels work hand-in-hand with Facebook ads. Facebook ads are a great way to market if you know how to make them super targeted, but conversion pixels are a must. Knowing what you pay for each subscriber is huge. It’s a part of your business and it’s important that you know how much you are spending. You can easily install the code on your web page, and tie the pixel to your ad. Voila! You will find out how much you are paying for your leads.

2. Focus your efforts where traffic converts. It’s hateful to keep paying money for traffic that isn’t giving you results right? This is why you need to focus on one marketing method at a time. Fans and followers are great, but they will most likely NOT buy from you. It’s time for you to focus on finding out what social networks drive traffic for you. It could be Twitter or another platform. Facebook isn’t always number one.

3. Leverage those you work with and leverage what you know! It’s great to share updates with your audience but it’s time for you to allow your team members and employees to share their insights as well. When you collaborate you are more likely to get emotions running high with targeted content. Keeping content emotional is the name of the game when it comes to getting more traffic.

4. Yes, know your sales process. If you don’t have a sales process you’ll be completely disorganized. How are you building relationships? If you aren’t going to the right places you’ll have trouble getting results. If you want to attract more folks via social media then you need to make it clear what you are about and what problems you are solving for your audience. Then and only then can you drive traffic that converts.

5. Get talking offline. Chatting online through social media is great, but if people can’t pick up the phone or email you, they won’t bother. Make yourself available and thank people for their business always.

6. Give value and get traffic. Giving real value that helps answer questions is the only way to drive traffic that will convert and stick. If you give value you’ll get subscribers. People won’t opt-in when they know nothing about you, and they don’t know if you are trustworthy.

7. Set goals, focus, and track your efforts. When you are marketing online a blog is extremely beneficial. Generating leads using social media does work, but you need to be able to track traffic to your blog. Use an analytics tool to help you do this.

Hopefully, you were able to get real value from what I shared with you today. As always, please let me know. Generating leads with social media could be the lifeblood of your business.

James

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A Guide to Nutrition for Your Toddler

As a father, I can tell you that I learned a lot about nutrition for your toddler. Having three kids, it was easy for me to spend hours upon hours learning about what they needed in their diet when they were toddlers.

The formative years are critical from the emotional aspect as well as their nutrition. Is there really a magic way to feed them so that they will be free from illness and grow up healthy for life? The earlier you can start healthy habits the better.

Today, I’ll share with you some things I learned when my children were young as well as what I’ve researched today for sound nutrition for your toddler.

Manger des lgumes.

The Key to Nutrition for Your Toddler

One of the first questions parents ask is, “How much should my toddler eat?” Then, it’s followed by “What should I feed my toddler each day?”

While your pediatrician may have made recommendations, parenting is a hit or miss adventure. This is because there is no right or wrong answer when you’re a parent. You have to do what you think is best, and sometimes you just have to guess along the way.

When it comes to nutrition for your toddler, here are some things we do know.

1. Toddlers generally need 1,000-1,400 calories per day. While that may sound like a lot, consider that you most likely consume 2,000 or more. Calorie intake is based upon size, age, and other health needs.

2. Follow your toddler’s queues. Your toddler will show signs of whether or not they like the food that you’ve given them, and if they are turning away something, it’s best to keep trying until they push food away. Follow their lead, while presenting healthy choices.

3. Start with vegetables that are soft. Be sure to cut them up into small pieces, and keep trying even when your toddler refuses. Vegetables are important, and the servings per day would be at least 1 cup or more.

4. Make sure you are pulling from all food groups. Your toddler will need fruits and vegetables, but it’s okay for them to eat meat as well. If you don’t want to introduce red meat then focus on foods that provide high amounts of protein, like turkey, chicken and fish. All three are great options!

5. Keep them active. While you are focused on giving them good food, remember that they still need to be active. Get your toddler out and about, and it’s good to get them active for at least one hour.

All of these are important aspects when it comes to feeding your kids, and it’s not always easy. You’ll experience struggles of various kinds at the table, but continue to introduce healthy options. At first, your toddler won’t accept everything you offer, but keep trying.

There isn’t an exact science for your toddler’s diet, but it’s important that you educate yourself as a parent on how to approach providing sound nutrition for your toddler.

James Hunter

Empowering Others

jameshunter@freedombeginstoday.com

www.freedombeginstoday.com