Landing Pages Aren’t Enough

If you are an information marketer than it’s likely you have tried using various landing pages to get visitors. While these pages are a great tool for marketing online, it’s a HUGE mistake to NOT use a website.184

Websites were really expensive when they first became a big deal, then the age of the online marketer came into its own and the landing page was being used over and over for testing various audiences. The time has come to determine whether or not these pages are profitable or even driving enough traffic to make a difference.

Do you have a website or do you have a landing page ONLY? You can use them, but putting them up and running ads to them may not give you the results you were hoping for. What can you do to change this?

Today, I’ll share with you WHY a landing page is really only cheapening your offer and what you can do to change it.

Why Landing Pages Aren’t Enough

Think about how cool your landing pages were when you first created them. They were probably easy to create and they were probably getting clicks. If you were getting clicks but no opt-ins it’s easy to get down to brass tacks and find out why.

What in the heck does it take for you to get a conversion and increase the conversions? It’s really simple; you need to have a killer offer. Yep, it’s that simple. You can offer something good, but if you don’t offer something great you can forget it.

Here are a few reasons why a landing page just isn’t enough.

1. It’s quick and very short-term.

2. You can’t provide enough information.

3. Your prospects will feel as though they weren’t really worth the time and effort.

4. Think like your prospect. If you wouldn’t click or buy what is being offered on a landing page, why would you create one and expect others to buy?

5. Most landing pages ONLY comment about how great they are and shove testimonials down the prospect’s throat.

There are so many reasons to look at the better option of building an informative and easy to use website. If you want to play it easy and safe, a website truly is just as easy and safe as the landing page you credit.

The way to a prospects heart is to provide valuable content. If you can’t do that and give them loads of reasons to value what you have to offer, then don’t expect that click. Don’t expect them to buy either.

Even if you think what you have is so great, you’ll never get a conversion. Consumers will do their due diligence and research as much as they can before they buy. When you ask them why they didn’t choose you, you’ll hear from them that they didn’t have enough information to go on.

Really…it’s true.

Think about it; wouldn’t you want to buy from someone that appears to be an expert on this subject? If you don’t want to buy from them, then go ahead and attempt to buy from someone else that knows nothing but is charging an arm and a leg for their FREE offer. (Yes, prospects won’t care about your free offer either….no matter how great it sounds.)

Selling hard and making claims is steep, and it’s too risky for others. There are too many folks that are smarter with their money than you are. Don’t insult the intelligence of your readers. They are smart consumers. They just want what you want. They want to be valued, and they want a reason to come to you for what you are offering versus choosing someone else. Make sense?

Don’t wait to make the change. Just remember to focus on creating value and not so much on “landing pages” to win your audience over.

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James

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7 Ways to Stir Up Creativity

If you want to build your business with momentum, it’s best that you find ways to stir up creativity to keep you going. This is beneficial for your marketing and for building long lasting relationships.

You may think that being creative is only for artists or even for singers, but this is the furthest thing from the truth. Everyone has creative ability, but it is manifested in various forms.

If you could share your creative ability today, how would you go about doing so? Today, I’m going to share with you 7 ways that you can work to stir up creativity, so that you can use your gifts and talents to help yourself and others too!

Stir Up Creativity with Your Strengths

You don’t have the same abilities and gifts as your best friend, but you should know that playing to your strengths is always going to help you forge a pathway to success.

So, what can you do to help you get there? Here are some easy things you can do to help you stir up creativity.

1. Use variety. It has been said that “variety is the spice of life”. You can’t deny that! If you did everything the same as everyone else, your world would be quite boring, right? Do something different every day to help you achieve the success you desire.

2. Grab a pen and a notebook. You don’t have to be a writer to jot things down when you have ideas. Remember, if you don’t use them you’ll lose them! Write down ideas as they come to you so you don’t forget. Keep a pen and notebook handy, or even your smartphone with a stylus to make sure your ideas get recorded.6a00d8345bdba069e200e54f4e7a098833-800wi

3. Express yourself. Did you know that expressing yourself will give you freedom and allow you to open up even more to those around you? You should share who you are and what you believe with others. You don’t need to force others to see things your ways, but feel free to express yourself and share who you are.

4. Purge the negative. When you are fighting to be an entrepreneur it’s quite common to go through a time when you could stand to purge your thoughts and feelings. This is talking about negative thoughts and feelings. Get it out of your system so that you only have room for the good on the inside.

5. Get moving! Did you know that science has proven that when you slow down physically that you will slow down mentally? Express yourself through dance if you can. Turn up your favorite music and dance like no one is watching. You’ll feel better and you’ll keep doing it every day!

6. Use music that you like to help you get in the zone. I know many folks who listen to certain types of music to help them get moving. Many find lyrics inspirational, and when music has a good beat you can’t help but dance all over again!

7. Create yourself. You can choose to rewrite your story at any time. Do it! Each day brings new challenges and new opportunities. Make the most of your time and use it to your advantage.

These are great ways to help you change your life. If you feel stuck, it’s time to get unstuck. You don’t have to stay in that mode. Use these 7 ways to help you stir up creativity, and you’ll experience more success than you ever imagined.

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When You Expect and Unrealistic Outcome for Your Business

Building a home business can be one of the most rewarding journeys you take in your lifetime, but what if you are expecting an unrealistic outcome?imgres

This isn’t just specific to you, but anyone that desires to start a home based business. You might think that everyone will become your friend now that you work for yourself, and you may think that a month of vacation is just days away.

This isn’t going to happen today, and this certainly won’t be the case in a few weeks. Building a business takes time, and this is true regardless of the business that you choose to start.

Today, I share my thoughts on the SPEEDBUMP that many entrepreneurs encounter. This doesn’t mean that what you want isn’t going to happen, but it does mean that you may be unrealistic in your expectations of what a home based business will be like.

Why Most Young Entrepreneurs Have an Unrealistic Outcome

If you started a home business and you haven’t gotten the results you are looking for, consider that your initial belief about what your business is a bit off.

You may have believed that you could put up a website and maybe even a blog, but without doing something you won’t make any sales. You have to DO THE WORK.6a00d8345bdba069e200e54f4e7a098833-800wi

Here are a few things you’ll need to do from day one.

1. Blog consistently.

2. Make videos on a consistent basis.

3. Share your content.

4. Find new ways of sharing information. (this could be a podcast or even through FREE reports)

5. Market yourself on social media.

There are still more things to be done when it comes to online marketing, but it’s not unrealistic if you put you forth your best effort and use marketing methods that have been proven to work.

If you believe that you don’t need to do much other than sit back and blog now and then and maintain a fancy website, this will just continue to feed an unrealistic outcome.

Naturally, there is one other BIG issue that entrepreneurs have. This issue is wanting immediate gratification. Those who are not successful want things fast and easy. This won’t work on ANY level.

You can make money but you have to make a sale first. I find that sales are only made when relationships have been built first. Connecting with people is why you build an online presence. If you don’t have one, then people have no reason to trust in you.

You wouldn’t call someone that you don’t believe to be an expert right? Would you call someone to fix your roof if you had plumbing problems?
Give people valuable information and teach them something that will help them solve their problem, but you have to take action each day to do this. If you know that you can solve a problem, you’ll have a business. Then, you’ll want to start creating content on a regular basis.

Make sure that you share your content with your audience, and above all set new goals each day. Always work toward finding new and better ways of doing things. Marketing yourself is critical if you expect to make the sales that will help you make some money.
If you do what is necessary each day, you’ll discover that an unrealistic outcome will be just a faint memory.

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5 Ways to Improve Your Content Marketing Strategy

Content is still king, but one of the challenges of developing a solid content marketing strategy is not hitting the highlights of what makes a great campaign.Notepad with content marketing on the wooden table.

Content is a great way to entice new prospects and keep them coming back to your website for more. If you can create valuable content, you won’t have to worry about what you have left in your budget to spend on expensive digital ads and click bait.

What can you do starting today to improve your content marketing? Today, I’ll share with you how you can create content that entertains prospects to draw them in, and get them to come back or make a buying decision right now.

Building Your Content Marketing Strategy

The first thing you MUST do if you want to create valuable content that will attract readers and draw them in, is to think like your reader. Notice, I didn’t say “think for your reader”, but rather it’s important to “think like your reader”.

Here are 5 ways to improve your content marketing strategy.

1. Always focus on quality. Whether or not you think your content is good doesn’t matter as much as whether or not it has meat to it. What are your readers getting from you? If you can teach them something and share valuable information, this will help you win every time. Always focus on quality content.

2. Write for your readers. What are your readers getting out of the content? Are you writing about topics that your prospects care about? If you aren’t, then you’ll lose them to someone else. Don’t focus on telling people about how great your company or product is. People care about themselves. This isn’t about you, so focus on your reader.

3. Use SEO. When creating valuable content please remember that SEO is important. If your content isn’t getting noticed then it’s not worth the time and effort. Do some keyword research first, and make sure that you embed YouTube videos that are relevant as well.

4. Mix it up. Content marketing isn’t always about writing another blog post. Creative and interesting videos are a great way to share valuable information with your visitors. The more valuable content you can create the more likely you are to position yourself as an expert. You also want to mix it up and offer something different so your prospects don’t get bored.

5. Build a social following. Have you taken the time to build a social following online? If not, it’s time to invest in building a platform with Facebook and Twitter to start. Let others get to know you because you’ve made the effort to get to know them. Engage them in conversation and learn as much as you can about them and what they want.Content marketing through advertising, social networking and SEO

Content is so important, and it’s vital that you do some work upfront to learn as much as you can about what your ideal buyer is looking for. If you can hone in on creating a solid content marketing strategy, you’ll see the results and the sales are sure to follow.

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Breakthrough on Increasing Traffic to Your Website

Have you been trying to figure out how you can start increasing traffic to your website? If you are just starting your journey to learn more about online traffic and how to bump it up, then you already know that there are tons of ways you can spend your money on traffic,

You’ve heard the secrets of building traffic with Google AdWords, and most likely you have studied all of the great SEO secrets. Regardless of what you sell, you want to have the strongest formula in your arsenal for your traffic needs.

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What is the secret sauce?

The Secret to Increasing Traffic to Your Website

Have you ever figured something out, only to discover that others figured it out after you and seemed to steal your thunder? The year 2010 was changing the world of online marketing simply because it meant that more business owners had to figure out how to use online marketing methods to improve traffic and sales.

When more folks caught on, the competition began to get harder. Stiff competition meant that you had to work harder than ever. Even if you are willing to do so, don’t forget that there is always someone out there that knows more than you do.

This is why increasing traffic to your website includes the following.

1. Building marketing personas ahead of time. Do you know who your ideal buyer is? You may think that you do, but do you really know the inside and out? Do you know where they live? What type of cars do they drive? What type of clothes do they wear? These are all important questions that will help you shape your marketing to meet the needs of your ideal buyer.

2. Focus on creating content for your ideal buyer. Once you build your personas, then you’ll be able to create content that speaks to them. You’ll learn how to write articles, create videos, and even auto-responders and email marketing that are designed for your buyer only. If you can tap into their emotions, you’ll know how to get them to buy every time.

3. Drive social marketing. Social media is a great tool for sharing memories and casual banter, but it’s also a great place to really focus on marketing. Engage your audience with meaningful content and ask questions to get them talking. When you learn all about your ideal buyer, and you then focus on creating content for them, you’ll be able to share that via social platforms. This means that you’ll be able to get a better click-through rate (CTR). Remember, everything you do is about getting the buyer to take action.imgres

There is a lot more to online marketing then Google AdWords, so don’t waste your money. It’s time for marketers to really focus on meaningful content that intrigues the buyer, commands them to read more, and then entices them to read what is coming next.

Increasing traffic to your website isn’t difficult, but learning more about the individual you want to buy from you is still the key to unlocking wealth!

James

Empowering Others

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Why Brand Storytelling is Critical for Content Marketing

Content marketing is still the best way to market your business, but brand storytelling is a much better name to give it. In fact, saying that you are using content marketing to build your brand could be vague.

Success is always in the details. What details about your brand do you need to convey in the form of a story to attract your ideal buyer and make more sales?

Social marketing and making videos isn’t always enough although they are a huge part of what makes up content marketing. Today, I’ll share with you some hot tips about brand storytelling that will change the way you look at your marketing campaign today and forever.imgres

The Key to Brand Storytelling

If I were to tell you that brand storytelling starts with emotion would you laugh? Ah, asking you about emotion already stirs emotion in you to consider what your story is and how you would go about telling it.

It’s vital that you are able to intrigue your buyer, stir their emotions, and ultimately get them to make a decision. Can you write content that is compelling enough to get your reader to take action or at least command them to read more?

Here are 5 hot tips to help shape your content marketing.

1. Speak the truth. A big part of marketing online is your authenticity so don’t lie. If you do, others will know that you are lying, and that includes your buyers. Don’t tell stories that have nothing to do with you, or what you stand for. Your brand is what people become familiar with and fall in love with. Always be truthful even if you are using some fictional elements to tell your story.

2. Use personalities. Telling the truth means that you are consistent with truth telling all the way through. This means that from the character’s perspective and even from the individual that is doing the copywriting you need to keep everyone’s personality center stage. Don’t include anything in the storytelling process that isn’t consistent with who you are and what you do.

3. Characters in stories MUST be the individual your customer will root for! Have you ever heard that the underdog is the favorite? This is why what you write is so important. When you tell stories with your blog, you absolutely must put in characters that are believable but also the favorite of the reader. Whoever that character is for your target audience should be the character you never fail to add to your stories.

4. Give your story structure. It’s vital that when you tell stories that you do so in a fashion that makes sense. Any great story has a structure of the beginning, the middle, and the end. Sometimes the story doesn’t manifest itself quite right, but you can’t publish that story until you get it right. Write this all down and practice getting it right before you ever put it in ink or on the screen.

5. Leave your reader wanting more. Have you ever read a story that left little to be desired? This means that you told the reader everything, and there wasn’t an ounce of mystery. If you want your stories to be great, leave them wanting more. Write a story that is so compelling, that your reader has to email you or even call you to get more information. Get your reader to connect emotionally, then they will be able to connect financially.

It’s a beautiful thing when great stories are being told and sales are being made. It’s really something amazing when a buyer makes a decision all because he could NOT help but click that button.images

Always think about what gets your reader wanting more and looking for more from you. If you focus on what your reader wants, you’ll never get it wrong. Success online is all about brand storytelling.

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James

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7 Vital Differences Between the Successful and Unsuccessful

Habits are a crucial key to differences between the successful and unsuccessful. Do you know what these differences are? If you haven’t discovered how to align your thoughts with those who are successful it’s time to start.

The people you hang around and the things you are willing to do will make a huge difference in your life. Does this mean that others are responsible for your success? Of course not, but when you spend your time around others that are successful you are more likely to think and act like they do.imgres

Today, I’ll share 7 vital differences between the successful and unsuccessful so that you can see how and where you fit in, and what changes you need to make.

See the Differences Between the Successful and Unsuccessful

If you want to change your life and have more success, you’ll need to do more than just wish it into being. It’s important that you are able to see the differences between the successful and unsuccessful people around you so you’ll know you need to model your life after.

Successful people achieve more because they put others first. This is just one of the basic foundations for success in life and in business.

1. Help others. Did you know that successful people help others succeed? Rather than trying to keep others down or below their feet, successful people always put the needs of others first. If you want to see others fail you’ll put yourself in a dangerous place.

2. Change is good! If you want to have success, you’ll understand that change is inevitable. Embrace change and you’ll move through life in a more fluid fashion. If you are afraid to change, then you’ll never be able to move forward. Remember, life is what you make of it, but you should also know that changes will come and you need to embrace them.

3. Talk about events. Did you know that unsuccessful people spend most of their time talking about people? If you look at successful people they are always talking about events along with their dreams and goals. Gossip won’t yield you many benefits.

4. Be responsible for yourself and your shortcomings. Did you know that one of the greatest keys to success is to admit that you are wrong? It takes bravery to be responsible for yourself and to admit to your shortcomings. If you can admit your faults and what you need to change to be better, you’ll go a lot further in life.

5. Be a student of your craft. If you want to continue to learn new things you’ll be able to broaden your horizons and your bank account. If you believe that you are beyond learning more, you’ll stunt your growth in life and in your business.

6. Gratitude and appreciation. Gratitude should be your attitude. If you are grateful for your opportunities and appreciative of what others do for you, you’ll see that those individuals are more apt to continue to help you. This may bring great networking opportunities to you as well as new friendships that last a lifetime.

7. Forgive. You’ve heard the phrase that comes from scripture; “Forgive seventy times seven.” This is true. If you are quick to forgive and you make peace within yourself you’ll be able to work through anything. People that hold grudges are less likely to succeed. They are more focused on their own problems and they feel as though they are entitled to something.tumblr_n35durygPN1srfz27o1_1280

Life isn’t fair, but you can choose to work through things and become successful. What is it that you want most from life? Do you want to help others and see them succeed?

If you do, and you are committed to seeing them through, you’ll discover that your life gets easier and more prosperous as you continue to see the differences between the successful and unsuccessful.

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James

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The Thanksgiving Day Workout

Thanksgiving is a wonderful time of family and food, but it’s hard to avoid the need for the Thanksgiving Day workout.Fit-It-In-Turkey-Day-Workout-from-The-Lyons-Share

I get it. All you want to do is sit in the recliner or lay on the couch and watch football, but remember…it all goes into your body and can cause you to grow a few rolls. (No, I don’t mean the rolls on the table!)

If you’re traveling, this could be especially difficult. So, how do you combat this issue of putting on more pounds because you missed some time in the gym and because you ate too much?

Today, I’ll share the details of the Thanksgiving Day workout, and what you can do to make sure you don’t pile on the pounds after it’s over.

The Simple Thanksgiving Day Workout

Circuit-weight training is a great option for those who travel far for Thanksgiving. Missing workouts can put you into a real bind when you’re used to working out consistently.

You can use this circuit-weight training program in the comfort of your own home, and you can do it when it’s convenient for you.

The key is choosing exercises that you enjoy, and focusing on repetitions. The truth is, circuit training IS a great Thanksgiving Day workout. Here’s how you can go about doing it.

1. Pick the exercises you like. (Make them a combination of weight training and cardio).

2. Stagger the length of time you do your repetitions. (Some will be 5 minutes and some 6 minutes).

3. Make your workout a total of 20 minutes.

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The major difference is how you start your day. This means that you need to start with a healthy breakfast before you do anything else.

Then you need to make sure you complete your workout. This is all prior to eating by the way! A major factor in getting fit is that you want to heat up the body prior to a meal. This turns the body into a furnace so to speak, and it means you’ll burn up calories a lot faster.

What could be better than turning your body into a furnace to burn off the not so good stuff? This is effective all the time, so it shouldn’t be ONLY on Thanksgiving that you choose to workout like this.
What other advice can I give you?

Completing the Thanksgiving Day Workout First

When it’s time to workout, workout. Don’t let anything deter you from getting your workout done. You can do a hefty circuit training workout in just 20 minutes, but focus on form and repetitions first.

The idea isn’t to work out for long periods of time, but it’s the quality of the workout and it’s a matter of how hard you can push yourself in a short period of time.

If you aren’t sure what type of workout is right for you, go to a reputable gym and connect with a trainer that can help assess your needs.
Once you do this, you’ll be able to lay out a plan for your workout for a better you and a healthier you all thanks to the Thanksgiving Day Workout.

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