If you are an information marketer than it’s likely you have tried using various landing pages to get visitors. While these pages are a great tool for marketing online, it’s a HUGE mistake to NOT use a website.
Websites were really expensive when they first became a big deal, then the age of the online marketer came into its own and the landing page was being used over and over for testing various audiences. The time has come to determine whether or not these pages are profitable or even driving enough traffic to make a difference.
Do you have a website or do you have a landing page ONLY? You can use them, but putting them up and running ads to them may not give you the results you were hoping for. What can you do to change this?
Today, I’ll share with you WHY a landing page is really only cheapening your offer and what you can do to change it.
Why Landing Pages Aren’t Enough
Think about how cool your landing pages were when you first created them. They were probably easy to create and they were probably getting clicks. If you were getting clicks but no opt-ins it’s easy to get down to brass tacks and find out why.
What in the heck does it take for you to get a conversion and increase the conversions? It’s really simple; you need to have a killer offer. Yep, it’s that simple. You can offer something good, but if you don’t offer something great you can forget it.
Here are a few reasons why a landing page just isn’t enough.
1. It’s quick and very short-term.
2. You can’t provide enough information.
3. Your prospects will feel as though they weren’t really worth the time and effort.
4. Think like your prospect. If you wouldn’t click or buy what is being offered on a landing page, why would you create one and expect others to buy?
5. Most landing pages ONLY comment about how great they are and shove testimonials down the prospect’s throat.
There are so many reasons to look at the better option of building an informative and easy to use website. If you want to play it easy and safe, a website truly is just as easy and safe as the landing page you credit.
The way to a prospects heart is to provide valuable content. If you can’t do that and give them loads of reasons to value what you have to offer, then don’t expect that click. Don’t expect them to buy either.
Even if you think what you have is so great, you’ll never get a conversion. Consumers will do their due diligence and research as much as they can before they buy. When you ask them why they didn’t choose you, you’ll hear from them that they didn’t have enough information to go on.
Think about it; wouldn’t you want to buy from someone that appears to be an expert on this subject? If you don’t want to buy from them, then go ahead and attempt to buy from someone else that knows nothing but is charging an arm and a leg for their FREE offer. (Yes, prospects won’t care about your free offer either….no matter how great it sounds.)
Selling hard and making claims is steep, and it’s too risky for others. There are too many folks that are smarter with their money than you are. Don’t insult the intelligence of your readers. They are smart consumers. They just want what you want. They want to be valued, and they want a reason to come to you for what you are offering versus choosing someone else. Make sense?
Don’t wait to make the change. Just remember to focus on creating value and not so much on “landing pages” to win your audience over.
What are your thoughts