Building your business is important, but did you know that self-promotion is not a good idea? When you start a business venture, you want to start building your brand. However, building your brand doesn’t start with you bragging about yourself.
Building your new business happens over time and it happens as you gain a following. The question is, how do you gain this following? The only way to get others to follow you is to be a leader. Following is what conformers do, but a non-conforming individual will always stand out in the crowd and think big.
This means that leaders are born through a series of failures, only to discover that they are onto something big. If you think big and you want to bring great change to the world, it’s time to get started. You’ll find that creating value for others is the only way to build your business, and that self-promotion is the last thing you want to do.
Avoid Self-Promotion At All Costs
Have you ever told someone about something that you did? Were you proud of what you did? Were you looking for the other person to say something great about you?
If you were looking for praise then reconsider your strategy. Looking for praise from others is not only selfish, but it’s detrimental to your new business.
If you just started a business and you are worried about self-promotion, you shouldn’t be. If you are starting a new business you’ll be amongst the ranks of others that were once brand new in the world of business.
You had a concept that you wanted to share, but ultimately you ended up sharing information more about your skills and your educational background which really have nothing to do with your business. No one really cares about where you went to school or your grade point average.
In fact, what people really care about is themselves. They don’t care about you or your ambitions. People only want to know that you can help them by talking about their problems and how you can help them solve their problems.
Here are some truths about what make a business grow.
1. An idea that moves from an idea to something actionable.
2. Taking daily action steps that produce a result.
3. A business that helps others solve problems.
There isn’t any other way to build a successful business. Creating value for others means teaching others, giving them valuable information and insight into how to do something or how to get something done.
You make yourself available to answer questions for others, and you also let others know that your failures are real. Promotion should be something that you do for others, not for yourself.
If you are willing to help promote others and their cause, you’ll find that others want to follow you and support your ideas and they will ultimately support your business. If it’s fans you want, you can easily create a Facebook page or group.
If you want a loyal following and you want to make sales, then it’s time for you to stop focusing on self-promotion and focus on building up others and their cause.
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