The 4 Stages of the Creative Process

Great business and marketing ONLY happen when the creative process is utilized. Even if you don’t see yourself as a creative person, you’ll discover that you have untapped talents and gifts as you attempt to build your business.

The birth of great ideas is born on the right side of the brain, and it doesn’t happen the same for everyone. If you are struggling to market creatively, then it’s time for you to learn more about how to tap into the best ideas by using these steps through the creative process.

Leaning on the Power of the Creative Process

Have you ever had an AHA! moment in life because you had a great idea? Chances are, you have had that moment, but maybe you feel that you lack some creativity.

There are tons of great ideas that come to the minds of those who aren’t per se, creative. However, you should know that you don’t have to be a painter or have the ability to crochet to make things happen.

Here are the 4 steps to the creative process to give you a little boost.

1. Preparation. Being prepared is everything, but you can’t really tap into some great ideas until you have materials to work with. Materials can bring you great inspiration, and this includes books, pen and paper, and even a setting in nature that is peaceful and calm. Whatever inspires you most, get that into your hands, or go out and get it. Do whatever it takes to make it happen.

2. Incubation. Did you know that incubation isn’t just for babies? Great ideas don’t start out as “great”, but rather they need to sit and stew in your brain for a bit. This is because all working aspects of an idea may not be there from the beginning. When you let an idea sit for a bit it could develop into something more and be even better than your initial idea.

3. Lights on! Remember that AHA! moment I mentioned before? This is when “the lights come on”, and you really begin to see how this idea can develop into something more. Sometimes, you’ll think to yourself, “Holy moly this is the best idea ever!” Now do you feel like pure genius?

4. Verification. Have you ever had one of those days when you looked at your idea on paper and it didn’t seem as though it was quite manifested yet? Once you reach this stage, this means that you can reach greater potential. You’ll have more time to think about your idea and how it fits into other aspects of your business.

Some of this may seem scientific, but just keep in mind that everyone has ideas. Whether or not those ideas are great is another story. It’s up to you to make it great, but don’t rush it along. Let your ideas work themselves out, and you’ll be glad that you let them take their course.

If you are wondering whether or not you have an idea that is marketable, just remember that the creative process has 4 stages, and it’s worth giving those stages a chance.

What did you think of this Article?

James

Empowering Others

www.freedombeginstoday.com

Social Video in 2015 and Market Predictions

Tracking is a beautiful thing in marketing, because social video is what gets results these days. Videos are now one of the most beneficial ways to market your business is with video ads.

Every business owner has their own predictions of what could happen this year and in the future with video ads and how they’ll work. What could possibly work better than video ads?

There are still plenty of social media platforms that make the grade, but the only thing that matters is what gets the most views and the most time.
How will social video take the world of marketing by storm? Here are the predictions on what will be at the top of the list by the end of 2015.
How Social Video is Changing Online Marketing

How in the world could social video impact online marketing?

1. It’s YouTube vs. Facebook. Facebook is stellar for running ads, and it’s important that you understand how easy it is for Facebook to steal traffic from YouTube. Because ads are successful, Facebook is even better when using video in the ads. This means that because time spent on social networks is so high, videos are more likely to be viewed on Facebook before they will be viewed on YouTube. Make sense?

2. TV ads aren’t overtaking the way we market. There is no doubt that TV is still in every home and people are watching it, but for the purpose of running ads in homes it’s still less effective than social media platforms. Broadcasting isn’t emotional enough to get people to buy. What does help people buy is pulling the emotional trigger. If you can create a commercial strong enough, people get hooked. Many retail companies are investing more in marketing online than commercials, and the end result is a deeper emotional tie to their customer.

3. Targeting will be emotional, and so will testing. Did you know that targeting can be emotional and should be? If you can’t tap into the customer’s emotions you’ll struggle to build marketing campaigns that draws them in. The more emotion an ad can evoke, the more likely it is the customer will buy.

4. Create campaigns that market in the moment. If you don’t know what an agile marketing campaign is, hang tight. The word agile means, “ability to move quickly and easily”. This makes it super easy to focus on getting things done, and for marketing it means that you are able to pull together a campaign that is easy and can be done quickly. Emotions run high when marketing is connected to current events. This doesn’t happen a lot but it can happen and it can make marketing easier than ever when you have struck an emotional chord of a buyer.

5. Get attention. Great marketers know how to get attention, and it’s important that you track the number of shares and clicks in order to get the big picture on metrics. Metrics will always matter. This is all about testing, measuring your results and moving on. How can you target a successful method if you aren’t sure what is most successful? Use metrics.

Digital marketing is still big, and soon you’ll see it’s still the only way to market in the future. Don’t forget to research the importance of social video and how powerful it is for your business and the world.

Game On Share your thoughts

James
Empowering Others
Jameshuner@freedombeginstoday.com

www.freedombeginstoday.com

5 Foods that Fight Cancer

Have you been looking for a list of foods that fight cancer? While cancer is a disease that can ravage the body, it’s important that you understand how the body can be healed from the inside out.

This information is not intended to cure or treat cancer of any kind, but you should know what research has to say about healing foods, and how some foods are rich in nutrients to help ward off cancer cells, or at the very least give you better quality of life.

Today, I am going to share a list of 5 foods that fight cancer, so that you can feel better, and treat this horrid disease before it damages your body for life.

broccoli rabe, garlic, yellow onions and red bell peppers in salad bowl
broccoli rabe, garlic, yellow onions and red bell peppers in salad bowl

Healthy Foods that Fight Cancer

Just to be clear, this article isn’t necessarily about the foods you should eat once you have been diagnosed with cancer, but this list of foods that fight cancer is important for you to have to help you ward off cancer.

The American Cancer Society does make recommendations for eating healthy, but most societies do. However, it’s important that you learn more about these foods and what is in them that gives you a good chance at warding off this horrible disease.

1. Garlic. You may think that garlic is pungent, but it’s super healthy for you. Garlic is frequently added into Italian dishes, and it adds tons of flavor. Research has shown that those who eat garlic are less likely to develop cancer of the esophagus, colon, and the stomach. You can add cloves of garlic to a roast, pasta sauce, and much more.

2. Berries. Berries are “berry healthy”. Strawberries, blueberries, and even raspberries are all good for you. Berries are healthy because they are loaded with antioxidants and compounds that ward off cancer. They are also negative calorie berries. Enjoy them liberally.

3. Tomatoes. You may believe that these are only good in salads, but you should know that tomatoes can just be sliced and eaten as a side dish too! Lycopene is an antioxidant that is found in tomatoes, and it’s easily absorbed when added to sauces and juices.

4. Cruciferous vegetables. These are my favorite to talk about, because the term itself is evident by the cross at the bottom of the stem. It’s interesting that these vegetables fight cancer with the cross! Broccoli and Cauliflower are two of my favorites.

5. Green tea. Ahhhh, it’s time to talk about beverages too. Green tea is super high in antioxidants, and it’s important that you sip a few cups per day to give you that edge in fighting free radicals. The catechins in this tea will fight off free radicals and help repair the damage that has already been done.

Food can be your medicine, so don’t delay in making some changes. Health starts in your kitchen. You can start today by eating these 5 foods that that fight cancer.

Fight Back

James

jameshunter@freedombeginstoday.com

Empowering Others

www.freedombeginstoday.com

7 Tips for Generating Leads With Social Media

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Generating leads with social media is an absolute must if you want to grow your business. Whether your business is run online or offline, you can’t deny that social media is a hub for shoppers of any kind.

Does it matter what these folks are shopping for? If you want to generate leads, you have to put out some bait. The same idea is true when you go fishing. If you don’t use the right bait you won’t catch any fish.

Today, I want to tell you about these 7 tips for generating leads with social media, so that you can get more leads in less time!

Absolutes of Generating Leads With Social Media

social-media-leads

When you talk in a crowd about social media, you probably talk about Facebook first. Facebook seems to be the first place everyone goes. Here are some things that are absolutely true about generating leads with social media.

1. Conversion pixels work hand-in-hand with Facebook ads. Facebook ads are a great way to market if you know how to make them super targeted, but conversion pixels are a must. Knowing what you pay for each subscriber is huge. It’s a part of your business and it’s important that you know how much you are spending. You can easily install the code on your web page, and tie the pixel to your ad. Voila! You will find out how much you are paying for your leads.

2. Focus your efforts where traffic converts. It’s hateful to keep paying money for traffic that isn’t giving you results right? This is why you need to focus on one marketing method at a time. Fans and followers are great, but they will most likely NOT buy from you. It’s time for you to focus on finding out what social networks drive traffic for you. It could be Twitter or another platform. Facebook isn’t always number one.

3. Leverage those you work with and leverage what you know! It’s great to share updates with your audience but it’s time for you to allow your team members and employees to share their insights as well. When you collaborate you are more likely to get emotions running high with targeted content. Keeping content emotional is the name of the game when it comes to getting more traffic.

4. Yes, know your sales process. If you don’t have a sales process you’ll be completely disorganized. How are you building relationships? If you aren’t going to the right places you’ll have trouble getting results. If you want to attract more folks via social media then you need to make it clear what you are about and what problems you are solving for your audience. Then and only then can you drive traffic that converts.

5. Get talking offline. Chatting online through social media is great, but if people can’t pick up the phone or email you, they won’t bother. Make yourself available and thank people for their business always.

6. Give value and get traffic. Giving real value that helps answer questions is the only way to drive traffic that will convert and stick. If you give value you’ll get subscribers. People won’t opt-in when they know nothing about you, and they don’t know if you are trustworthy.

7. Set goals, focus, and track your efforts. When you are marketing online a blog is extremely beneficial. Generating leads using social media does work, but you need to be able to track traffic to your blog. Use an analytics tool to help you do this.

Hopefully, you were able to get real value from what I shared with you today. As always, please let me know. Generating leads with social media could be the lifeblood of your business.

James

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A Guide to Nutrition for Your Toddler

As a father, I can tell you that I learned a lot about nutrition for your toddler. Having three kids, it was easy for me to spend hours upon hours learning about what they needed in their diet when they were toddlers.

The formative years are critical from the emotional aspect as well as their nutrition. Is there really a magic way to feed them so that they will be free from illness and grow up healthy for life? The earlier you can start healthy habits the better.

Today, I’ll share with you some things I learned when my children were young as well as what I’ve researched today for sound nutrition for your toddler.

Manger des lgumes.

The Key to Nutrition for Your Toddler

One of the first questions parents ask is, “How much should my toddler eat?” Then, it’s followed by “What should I feed my toddler each day?”

While your pediatrician may have made recommendations, parenting is a hit or miss adventure. This is because there is no right or wrong answer when you’re a parent. You have to do what you think is best, and sometimes you just have to guess along the way.

When it comes to nutrition for your toddler, here are some things we do know.

1. Toddlers generally need 1,000-1,400 calories per day. While that may sound like a lot, consider that you most likely consume 2,000 or more. Calorie intake is based upon size, age, and other health needs.

2. Follow your toddler’s queues. Your toddler will show signs of whether or not they like the food that you’ve given them, and if they are turning away something, it’s best to keep trying until they push food away. Follow their lead, while presenting healthy choices.

3. Start with vegetables that are soft. Be sure to cut them up into small pieces, and keep trying even when your toddler refuses. Vegetables are important, and the servings per day would be at least 1 cup or more.

4. Make sure you are pulling from all food groups. Your toddler will need fruits and vegetables, but it’s okay for them to eat meat as well. If you don’t want to introduce red meat then focus on foods that provide high amounts of protein, like turkey, chicken and fish. All three are great options!

5. Keep them active. While you are focused on giving them good food, remember that they still need to be active. Get your toddler out and about, and it’s good to get them active for at least one hour.

All of these are important aspects when it comes to feeding your kids, and it’s not always easy. You’ll experience struggles of various kinds at the table, but continue to introduce healthy options. At first, your toddler won’t accept everything you offer, but keep trying.

There isn’t an exact science for your toddler’s diet, but it’s important that you educate yourself as a parent on how to approach providing sound nutrition for your toddler.

James Hunter

Empowering Others

jameshunter@freedombeginstoday.com

www.freedombeginstoday.com

 

Nutrition and Child Development

Nutrition and child development are important, but when children aren’t getting the proper nutrition it affects their ability to learn and thrive in their world. The campaign for No Kid Hungry is designed to help prevent children from going hungry and not living up to their full potential.

Nutrition is a catalyst for the brain to function at its optimum level. This is true for both children and adults, but children are most affected by this in their early life. Is there a way to make sure that children get the nutrition they need without fail?

Today, I’ll share with you some research that was done for Feeding America and what they discovered.
Understanding Nutrition and Child Development

Children come into the world completely helpless and their parents are responsible for taking care of them in every aspect of their lives.

This is why it’s important to understand nutrition and child development. Here are some facts that were published by Feeding America.

1. Children that are insecure about whether or not they’ll get to eat are most likely to be reported as having fair or poor health.

2. Children that do not live in homes regarded as food secure are more likely to be hospitalized, and are prone to illness and other emotional problems.

3. Children that eat breakfast are more likely to do better in school. Eating breakfast sends a child off to school with good nutrition, protein, and what they need to be focused and ready for their day.

4. Children who do not battle hunger are more likely to have healthier views of food and how it fuels the body. They are also more likely to be healthier as adults.

These facts should be common sense, but if you have never faced these issues as a child or an adult it could leave you feeling a bit clueless. Children that eat well and eat the proper number of meals don’t face the health challenges that hungry children face.

The world that hungry children live in is a world that most cannot understand. These children are helpless and cannot find ways of providing for themselves. If they make friends with children that are well provided for, then they at least have one avenue of security. This avenue shouldn’t be found outside of their home, but it’s unfortunate that this is often the case.

Can you imagine getting up in the morning but having no breakfast before you head to work? You would feel hunger pangs, and you would feel sick to your stomach at some point. It’s also likely that you would begin to get a headache or even begin to feel very tired after a while. Nonetheless, you would probably be easily distracted because of the lack of focus.

Getting the proper nutrition is so important early in life, and good nutrition should continue. It’s tough to imagine that a developing brain isn’t getting fed, and when a child has trouble thinking or figuring things out, the first source of the problem we look for shouldn’t be a learning disability. Perhaps the real problem is a food and nutrition deficiency.

There is much to be done still in the United States to help prevent child hunger. What can we do as a country to put this to an end? The evidence is undeniable when it comes to nutrition and child development.

Share your thoughts

James

Empowering Others

www.freedombeginstoday.com

Why Branding Yourself on Facebook is HUGE!

Facebook is a big platform, but it’s even more important that you understand that branding yourself on Facebook is huge. In fact, it’s so huge that you can’t afford to do without it.

While you could easily spend hours taking pictures and updating your status, that isn’t enough to build relationships. The truth is, if all you do is update your status randomly and post photos then you aren’t engaging your audience nearly enough.

How can you go about making sure that your brand gets noticed on Facebook? With over a billion users on Facebook, someone is going to see. The question is, “Are the right people finding you on Facebook?”

Today, I’ll share with you why branding yourself on Facebook is critical for the growth of your business.

Branding Yourself on Facebook Takes a Lot of Work

You’ve heard that working hard is the ONLY way to be a success. This is partly true. What you haven’t heard is that working smart is even better.
This is why you should take the time to hone your craft by studying and testing out social media and how it works. You need to understand social media inside and out if you expect to make money with social media.

Facebook is a huge market, and starting a Facebook page isn’t enough. Once you do that it’s time to create a strategy, and then build on it.

Here are the mistakes brands are making that is killing their progress.

1. Fan focused. EEK. This speaks for itself or does it? Getting fans does provide social proof, but you better get to your engagement. If no one is talking, then no one is buying. Relationship always comes first. If you can’t build one with your audience, well……you won’t have an audience.

2. Don’t preach about reach. Reach is great, and seeing how many people you reached is great but it isn’t everything. Success isn’t measured by reach alone, and that is because the quality of your fans comes first. Are your followers and fans the kind of people you want to be seen with? I hope so. If not, you’ll lose on reach every time.

3. Engagement matters but it’s NOT everything. Engagement must occur once you have fans that are following you. The challenge is that once again the engagement needs to be about what you are talking about. Mentioning things that your audience cares about is critical, but outside of this it takes work to get them into the conversation. Are you being authentic? Do you they know who you are and what you are about? Likes, comments, and shares all matter, but it’s the conversation amongst your fans that is really an eye opener.

4. Stop staring at the bottom line. Selling is ultimately the goal but all of the other steps come first. Sales are made only when relationships have been built. When you get to know your audience and they get to know you, THEN and only then are you more likely to make a sale. It’s time to stop staring at your bottom line and put some work into your audience before you even consider how much profit you are really bringing in.

Words don’t mean, people mean! This is the heart of communication. Along the way we have forgotten what it means to be in the people business. Yes, you can do this online, but if you fail to make a connection you won’t be able to really build your brand.

This is why branding yourself on Facebook is huge!

Leave your opinions

James

Empowering Others

www.freedombeginstoday.com

The Truth About Burning Real Fat

Burning real fat is the REAL issue when it comes to good health. Fat is dangerous, and it’s time you took it seriously. Did you know that the number one killer in America is NOT cancer? It’s heart disease.

If fat can kill, isn’t it time to take it seriously? Fat is something we talk about all the time, and there are millions of books on the shelves that teach you how to cook, how to exercise, and even how to change your skin. However, there are so few books that focus on burning real fat.

Most diets give a promise of losing water weight, and if you’re lucky, they’ll give you the promise of losing pounds. If you can lose real fat you’ll lose all of the things you don’t want, but you’ll keep your health and your body intact.

Today, I’ll share with you how easy it is to go about burning real fat, and how you can make sure that you’re burning this fat around the clock.Two Great Ways to Burn Fat Fast

Burning Real Fat Around the Clock is Easy

Did you know that you can easily burn fat right now, and you can still burn fat around the clock? Your body should be working 24/7 to get and remain in good health.

What you eat has a lot to do with how well you perform each day, as well as how you sleep. It’s important that your body is worked throughout the day, but it’s equally important that you get the sleep you need too.

Here are some simple rules when it comes to burning real fat.

1. Reduce calorie intake. Calories aren’t the main factor when it comes to weight loss, but the rule of thumb is that you MUST burn more than you take in if you want to burn fat off your body. When fewer calories come in, the body will burn the fat reserves, which leaves the body no choice but to burn real fat.

2. Cut the carbs. You already know this if you’ve been studying nutrition for any length of time, but carbs play a big part in fat production. Hormones are what control how your body burns fat. It’s all about insulin and whether or not your body is producing it excessively. If you eat carbs that are digested quickly you’ll produce too much insulin. Learn more about slow carbs and eat them first!

3. Push proteins. Protein is a big deal when it comes to losing weight, burning fat, and sustaining energy. The more protein you can consume the better off you’ll be. Eat as much protein as you can, and make sure it’s lean protein. Lean turkey, chicken, and lean cuts of beef are important. Protein increases your metabolism without going through a process. It’s immediate!

4. Balance carb and protein intake per meal. Did you know that when you eat carbs you shouldn’t eat them alone? When you consume carbs, you should consume a certain amount of protein to offset how it affects your body. If you eat carbs, eat some protein and a small amount of fat. You’ll feel the difference!

There are plenty of rules to follow when it comes to burning fat, but keep in mind that it’s all about being consistent. If you want to achieve maximum results with burning real fat, then follow the rules and live your best life!

What are you thoughts?

James Hunter

Empowering Others

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Make Today Count

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5 Things Financially Mature People Do

What is the difference between people that are financially mature and those that aren’t? There are several differences, but oftentimes people don’t see that even the small things are important.

If you could do it all over again and learn how to spend and save money, would you? Would you take a class or trade your parents for someone else’s?
Today, I’ll share with you 5 things that financially mature people do that make the difference in how they live and work in our society.

Be Financially Mature Every Day

Contrary to popular belief those folks that seem to well-off are pretty savvy with their money. They didn’t wake up to millions one day without hard work and a lot of determination. You can be in the same position if you do these 5 things that financially mature people do.

1. Don’t spend more because you make more. Did you know that wealthy people only spend what they need to spend? You may think that someone drives a Mercedes because they are millionaires, but oftentimes they just want to look like millionaires. Don’t be fooled. Things are not always what they appear to be.

2. Account for every penny you spend. Whether you go through a drive-thru and pay for a Coke or not, you need to keep all receipts. While these folks in the drive-thru ask, always say yes. You need to account for every penny you spend. If you are missing money, it’s because you weren’t paying attention.

3. They don’t spend birthday money or tax return money. Did you know that most people that are broke spend their birthday money on things? If you are money savvy you’ll just put that into savings. Things won’t last, but if you have an emergency or you wish to be comfortable when you retire, think about this one long and hard.

4. Don’t be an emotional shopper. Did you know that most people who are wasteful use shopping as a way to help them feel better? Don’t be an emotional shopper. Rather, always be looking ahead to the future.

5. Don’t eat out. Cooking seems to be a lost art, and it’s true. Who cooks anymore? There aren’t many folks that do. If you were to look at restaurants every night, they seem full at dinner time. What happened to a conversation around the dinner table? Stop eating out and be healthy.
There are so many ways that you can save more and invest more to prepare for the future. If you want to be financially mature, you’ll stop being wasteful and focus on how you can improve your financial health.

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James Hunter

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Never Settle for Less Than The Best.

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