According to trend watchers, the message for businesses and marketers this year is: go mobile or go home. The focus of 2018 will be to cater to the exponential growth of consumers who now use smart phones and/or tablets as their first – and many times only – device.
Before we go into the 2018 trends, let’s set the mobile stage. It’s no longer a question of whether mobile marketing is important – we know it is – it’s now the case of understanding how consumers behave on mobile devices. By 2018, more than half of all consumers will be using mobile devices first for anything they do online, according to Gartner.
Across the globe, mobile devices dominate total minutes spent online. For example, in the US, 71% of total digital minutes comes from mobile devices. Even more staggering, in Indonesia 91% of time spent online comes from mobile. The average time spent browsing on a smartphone per month is 87 hours in the US, compared to 34 hours on desktop. And these numbers have only increased in the past year.
According to official Google statements, more than 50% of search queries globally come from mobile devices (experts say this number is now closer to 60%). The category with the highest percentage of mobile search volume is “Food & Beverage” with 72%. Following the restaurant industry, is Health, Sports, News, Lifestyle, and Retail. Businesses in these industries, and many others, will instantly see results when going mobile.
Now that you’re up to date on the current mobile landscape, let’s take a look at the 9 mobile marketing trends that will define 2018:
NOTE: This article was written by Kimberly de Silva, and was published by BiznessApps. You can read the full article and infographic HERE.
Mobile devices have changed buying decisions in the last ten years.
Many retailers say their statistics show buyers research and complete more purchases on their mobile devices than ever before.
This could be why there are now more data options available on smart phones. Regardless, there are more folks reaching for their mobile devices to do their shopping.
Some shoppers may not have the same cart choices if they are on their mobile device. Desktop shopping seems to put the consumer in a more relaxed position. Therefore, they tend to shop online longer.
Browsing, then adding to cart, and before you know it the purchase has been made.
Have mobile devices changed how you shop?
Do you find that you read more than before when you are on your mobile device?
There are plenty of research firms that have published their statements on buying behavior with mobile devices. Today, I am going to discuss how mobile devices have changed e-commerce and what this means for your business.
Mobile Devices Have Changed Buying Decisions for the Better
Do you shop on your mobile device?
Christmas shopping was a breeze this last go around. While traveling I could still do my shopping. I visit family out of town and I also attend certain conferences each year.
My mobile device makes it easy for me to get shopping done that would otherwise get put off. If you consider how mobile devices have changed your life, they have done the same for your customers too.
E-commerce has come a long way.
Mobile devices have changed buying decisions for you, your family, and your customers too. You will want to do the following for your business.
Choose a website that is responsive for mobile. Responsive sites are now the standard. This means that they can be viewed on a computer as well as a mobile device. The screen will change accordingly, making it easier for you to read the content as well as do online shopping. Your phone is with you wherever you go, and now it has been further developed to help you do many of the tasks that you would not be able to do otherwise while on the go. You must make sure that you choose a website that will enable your customers with mobile devices to spend time with you all the time.
Develop an easy to use application. Apps are everything these days. If you cannot develop an app that your customers can use hire someone to do it. It doesn’t have to be fancy or help you change your clothes. The purpose of an app is to make it easy for customers to interact with you and learn more about your products and services. Apps can be designed for payment portals, placing orders, or just reading your content. Make sure that customers can consume your content, share it, and download it or save it to favorites all from the app.
This is a great place to start if you want to make it easy for your customers to engage with you and learn more about new products or services.
Putting yourself in the mobile sphere and making it easy for your customers online and mobile experience is critical. Don’t let the mobile age pass you by.
Mobile devices have changed buying decisions today so be sure that you continue to build on this for the future.
Mobile marketing is growing, and it’s still changing in 2016 to improve how people communicate as well as how businesses market themselves. There is no time to waste when it comes to finding ways to get better connected to your audience.
If you could connect with your audience quickly, how would you do it? If you could choose one marketing method or platform, what would it be?
Mobile devices and networks are used every single day, and they are also the quickest and easiest way to connect with anyone in the world.
Why should it matter to you that mobile marketing is growing in popularity? Is it true that you can address your niche market easier and faster with the mobile platform?
Today, I’m going to share with you why marketing with mobile tools is smart and innovative, and how you can change the way you market with mobile access.
Mobile Marketing is Getting Better by the Day
Mobile phones and applications are growing in popularity, and they are now being used more frequently than any other marketing tool.
Talking with others is the first way most individuals use their phone, but they also want to text and receive information directly to their phone as often as they can.
The smartphone has changed the way consumers use phones, but these consumers also know that they can easily access information as well as find any information they desire.
You can find any restaurant or any shopping center, and it can all be easily found with your local information if you permit search engines to peek at your location.
While it may seem intrusive, it’s one of the best reasons to use mobile marketing. Everyone has a phone now, and it’s a mobile phone. In fact, 95% of individuals have gotten rid of their landline phones and now only use their cell phone.
It’s ideal for those who want to be ready in the case of an emergency, but a part of this is being able to research the internet from the palm of your hand. You can do this with your mobile device.
Even if it’s a small tablet, consider that you can take that tablet anywhere and it’s easy to access vital information you wouldn’t be able to access otherwise.
Marketing with mobile devices can be done in several different ways:
Coupon codes for use in-store.
Mobile ads that are pop-ups like those on your screen.
Interactive design that encourages the user to continue.
Paying for meals and at the store.
It’s easier than ever to shop and manage all of your money from your mobile device. Additionally, you are able to do a “tap and pay” at most fast foods drive thrus. It’s a new culture, and it’s all about convenience.
This is great news for you, especially if you want to market your product or service for a lot less. Mobile marketing is the future of any business.
Using mobile marketing can be very effective in the world of business. It does however require a lot of effort to work. This can give you questions about where to start to market effectively. Read these tips to find out how to succeed as a mobile marketer.
Find out all you can about your audience. You should know your audience and what their preferences are so that your marketing efforts do not go to waste. Are they more likely to use a mobile phone than a computer? Do you know what operating systems their phones use? Knowing as much as possible about your prospective customers will increase your ability to reach them successfully with your marketing message.
TIP! Don’t drive your customers crazy with too many offers. Somewhere between once a week or once every other week is the optimal time frame for sending promotions.
The best mobile marketers out there take things a progressive step at a time, continuing to climb the mobile ladder. Emulate them. Keep trends going, such as texting to calling to videos and so on so that you can continually expand your network through social interaction. Use all that you have.
Use your website to its full potential. Advertise your apps or mobile features on your regular website for an easy way to boost your number of mobile users. Regular customers who visit your site will then know how to access your business anywhere they go.
Be sure to take the time to test your website on various mobile browsers, just like you would for computer browsers. Different mobile devices run on a variety of browsers, with different resolutions and screen sizes. Therefore, your website and advertisements could look quite different, depending on the device that is being used. Test out your website on a plethora of different devices.
TIP! Use an integrated suite of marketing approaches to get your message out with maximum impact. For example, use a direct mail campaign to inform customers of an upcoming sale.
You can use your existing mobile subscription list to make major sales events more profitable by texting a reminder message a few hours before an event begins. Refrain from sending messages in the depths of the night, though! A well-timed text message could be just the right spur to drive customers to check out your event.
Make sure to market across various platforms so that you can reach more customers. Make sure your messages look good on all of the major mobile phone technologies – Android, Blackberry, and iPhone. It will be easier for you if you can simplify the messages that you are sending instead of trying to make custom messages for each device. Keeping things simple is essential in the game of mobile marketing.
Should SMS messaging be a choice in your mobile marketing plan, let your customers know by having an opt-in device and be truthful about the number of messages you might be sending every month. Since SMS and cell phones are tied closely together, overuse or misuse of the service can make your customers very upset. You could unintentionally cause your recipients to feel as if they are being harassed. Make sure to avoid this by letting your customers choose if they want to receive any SMS marketing adds from you, and let them know exactly how many texts they will get. A policy of honesty is the best way to build trust with your customers.
TIP! Independent mobile platforms require a home base or domain. Your campaign is about getting people to your home base or bringing them back to it.
Include a link to your online website, as well as your mobile website. However, if your website contains Flash programming or other highly mobile-unfriendly content, link only to the mobile version.
Enlist the help of friends and family to try out the effectiveness of intended advertising campaigns, mailings, websites and more. You can pay an outside source to test your mobile marketing and give you an opinion of how they feel it will help or hinder your company.
Utilize the dedicated short code. Keeping tight control over your brand is worth the extra cost. Doing this will also protect you legally.
TIP! Invite your mobile customers to communicate with you directly. Regardless of a customer’s opinion, you can always use feedback to improve your strategies.
Adding maps to your website, that are mobile friendly, can help bring in new customers. If a customer want to find you, a mobile map is helpful. Sometimes with so much business being done on the web, it is easy to forget that some people like to go to an actual store.
Offer coupons to both new and existing clients by utilizing Multimedia Messaging Service. Attach promotional codes to your coupons to track which customers are using them. You can link these codes with a mobile site that has uses a unique tracking code. The use of promotions like coupons help to retain loyal customers and attract new ones.
Your advertisements should carry QR codes to assist your tech-friendly customers. Anyone who has a smart phone can use the QR code to access your site or coupons. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. With a QR code, an interested customer can instantly find out more information about your products and services.
TIP! Don’t send random messages to your customers. When messaging clients, make sure you have something interesting to say.
Limit the time that you send offers to your customers, nobody wants to receive a late night text. These customers are more likely to be upset with you, than excited about the promotion.
Draft a mission statement that will keep you on track as you roll out your mobile marketing campaign. Adhering to your principles will help you to keep on the straight and narrow.
Changes in your market will dictate changes in your customer base. You can gain or lose customers based on outside influences that you cannot control. Technology can drive business away, so you have to be on top of every new release out there if you want to remain competitive.
When you are mobile marketing focus mainly on keeping customers coming back. Existing customers will have a better reaction to texts than new ones. Mobile marketing that you send to customers that are new is often considered to be spamming.
Instead of sharing short codes, buy them for your individual use. Although it can be expensive — approximately $2,000 — it is possible to link them to your brand. If you keep using the same short code, it will eventually be linked to your company. You will be happy you spend the money when you have a legal issue. You could be liable for the abuses of a code sharing company.
TIP! People looking at your website on their mobiles will not have the same ease of access as computer users. Have a simple mobile marketing campaign that will be near perfect for those using mobile devices.
So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.