Great business and marketing ONLY happen when the creative process is utilized. Even if you don’t see yourself as a creative person, you’ll discover that you have untapped talents and gifts as you attempt to build your business.
The birth of great ideas is born on the right side of the brain, and it doesn’t happen the same for everyone. If you are struggling to market creatively, then it’s time for you to learn more about how to tap into the best ideas by using these steps through the creative process.
Leaning on the Power of the Creative Process
Have you ever had an AHA! moment in life because you had a great idea? Chances are, you have had that moment, but maybe you feel that you lack some creativity.
There are tons of great ideas that come to the minds of those who aren’t per se, creative. However, you should know that you don’t have to be a painter or have the ability to crochet to make things happen.
Here are the 4 steps to the creative process to give you a little boost.
1. Preparation. Being prepared is everything, but you can’t really tap into some great ideas until you have materials to work with. Materials can bring you great inspiration, and this includes books, pen and paper, and even a setting in nature that is peaceful and calm. Whatever inspires you most, get that into your hands, or go out and get it. Do whatever it takes to make it happen.
2. Incubation. Did you know that incubation isn’t just for babies? Great ideas don’t start out as “great”, but rather they need to sit and stew in your brain for a bit. This is because all working aspects of an idea may not be there from the beginning. When you let an idea sit for a bit it could develop into something more and be even better than your initial idea.
3. Lights on! Remember that AHA! moment I mentioned before? This is when “the lights come on”, and you really begin to see how this idea can develop into something more. Sometimes, you’ll think to yourself, “Holy moly this is the best idea ever!” Now do you feel like pure genius?
4. Verification. Have you ever had one of those days when you looked at your idea on paper and it didn’t seem as though it was quite manifested yet? Once you reach this stage, this means that you can reach greater potential. You’ll have more time to think about your idea and how it fits into other aspects of your business.
Some of this may seem scientific, but just keep in mind that everyone has ideas. Whether or not those ideas are great is another story. It’s up to you to make it great, but don’t rush it along. Let your ideas work themselves out, and you’ll be glad that you let them take their course.
If you are wondering whether or not you have an idea that is marketable, just remember that the creative process has 4 stages, and it’s worth giving those stages a chance.
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