Did you know that content marketing is currently the number one marketing style in the world?
Marketing on a digital platform means different things for different people. It all depends on your target audience.
Who is your audience right now?
Today, I’ll share with you what content marketing is, and what you should understand about it to propel your brand, and marketing strategy forward.
The Foundation for Content Marketing
There is a lot to learn about marketing online. It changes all the time, and that’s why it’s important to learn your craft.
How much time do you spend each day focused on learning more about copywriting and how to attract your prospects?
While your content marketing isn’t just about what you’re writing, you should know that it’show all of your marketing efforts begin.
Every video script, every Facebook ad, and anything pertaining to your marketing will start out the same way.
Copywriting and content marketing as a whole is your linchpin.
If you don’t know this, it’s time for you to spend a good amount of one day each week just studying how it works and how you can integrate it into your marketing strategy.
It’s also no good to use social platforms without using them properly. Content is what you have first so you have something to share.
Think about what you started with when your business first opened it’s doors.
You had a website, and along with that website you needed fresh content. You needed content that was unique.
You also needed content that would speak to your audience. Once you know who your audience is, then you know what to write.
You know what your video script should say, and how it should be crafted. It’s a beautiful thing to know what attracts your prospects first.
Once you know this, you’ll have no trouble marketing to them at all.
Marketing with content isn’t a new idea. It’s been around forever, the way it was delivered was different.
When 2007 hit, and numerous industries were hit hard they understood how difficult it was to market through traditional advertising.
The economy made it near impossible to market through newspaper and television due to the expense.
Marketing online could be done for much less. This is when the game really changed.
Everyone started realizing that buying a unique domain and adding high-quality content was ideal for marketing to the masses.
This is where the rubber meets the road.
Social platforms took off as well. This was promising for those who were looking for faster and better ways of getting their message to their clients.
This is what works.
It’s ALL about content. PERIOD.
First Steps to Content Marketing
Now that you are getting back to the basics, you see what matters most.
So, what can you do now? There is no doubt that once you go back to assessing who your target audience is, you’ll understand why this matters most.
Your audience is everything.
They are the ones you believe are your ideal customer. Do you know HOW to connect with them?
If so, let’s get writing.
Conduct some research, jot down some notes, and start working on the content that you’ve been needing to create.
What does your audience want to know? How can you solve their problems? It all matters.
Need help with your marketing strategy?
I have some outstanding training on content marketing, and it will change the way you see everything for your business!